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Padilla, Winnebago want us to “Be Great, Be Outdoors”
  • REEL MINNEAPOLIS

Padilla, Winnebago want us to “Be Great, Be Outdoors”

By Reel 360 Dec 2, 2020
Winnebago Industries is about to make its mark in a whole new way. The company is introducing a refreshed corporate enterprise brand. The new brand identity will reportedl...
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Skippy Peanut Butter creates oasis on “Animal Crossing”
  • REEL MINNEAPOLIS

Skippy Peanut Butter creates oasis on “Animal Crossing”

By Reel 360 Nov 11, 2020
Arguably one of 2020’s most popular pastimes, Nintendo’s “Animal Crossing: New Horizons," has sold 14.3 million copies since its March release. The handheld game, in w...
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Hormel, BBDO launch Black label bacon-scented mask
  • REEL MINNEAPOLIS

Hormel, BBDO launch Black label bacon-scented mask

By Reel 360 Oct 17, 2020
As Americans (looking at you Orange County, Florida and Texas) continue to debate the effectiveness of face masks, there is still one thing nearly everyone can agree on: Bacon ...
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Red Wing teams with 50 orgs for Labor Day initiative
  • REEL MINNEAPOLIS

Red Wing teams with 50 orgs for Labor Day initiative

By Reel 360 Sep 2, 2020
Red Wing Shoe Company, earlier announced its intention to bring back the true meaning of Labor Day with its #LaborDayOn initiative, which will look to help the 25 million unem...
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7,500 Post-it notes make up mural celebrating unity
  • REEL MINNEAPOLIS

7,500 Post-it notes make up mural celebrating unity

By Reel 360 Jul 24, 2020
Minneapolis has had quite the challenging year. First the city, like others, was crippled by the novel coronavirus COVID-19 pandemic. Then it became the epicenter of the Black ...
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Cub Cadet shows grass is their turf in new study
  • REEL MINNEAPOLIS

Cub Cadet shows grass is their turf in new study

By Reel 360 Jul 8, 2020
Did you know that men are 11 times more likely than women to talk about their lawn? Somebody call Hank Hill? During this summer of social distancing, our grass has taken on mor...
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Staff wide walkout at Periscope over BLM issues
  • REEL MINNEAPOLIS

Staff wide walkout at Periscope over BLM issues

By Reel 360 Jul 2, 2020
This story has been updated. If you're from Minneapolis, you should be familiar with the funk/rock group The Time's song, The Walk. The lyrics go, Everybody walk your bodyE...
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Forget finding your Happy Spot, try the Skippy Place
  • REEL MINNEAPOLIS

Forget finding your Happy Spot, try the Skippy Place

By Reel 360 Jun 23, 2020
From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if itâ€...
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Colle McVoy PSA promotes restorative American pastime
  • REEL MINNEAPOLIS

Colle McVoy PSA promotes restorative American pastime

By Reel 360 Jun 16, 2020
People are seeking restorative and responsible ways to enjoy the outdoors as COVID-19 continues to wear on Americans’ mental health. As a result, interest in fishing and boat...
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Supercuts is ready to fix yours after #Quarantrim
  • REEL MINNEAPOLIS

Supercuts is ready to fix yours after #Quarantrim

By Reel 360 May 7, 2020
Supercuts is doing their part to prevent the spread of COVID-19 with a temporary closure of their salons. People are taking matters (and scissors) into their own hands, cutting...
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Cub Cadet, Colle McVoy take on the fans in new campaign
  • REEL MINNEAPOLIS

Cub Cadet, Colle McVoy take on the fans in new campaign

By Reel 360 Mar 23, 2020
When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years ...
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Periscope and Hefty take on World’s Strongest Man
  • REEL MINNEAPOLIS

Periscope and Hefty take on World’s Strongest Man

By Reel 360 Mar 5, 2020
Minneapolis-based agency Periscope is pulling its weight with Reynolds Consumer Products in a new integrated campaign for Hefty EnergyBag. The campaign drives awareness for th...
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Fallon CD directs VR rockumentary ‘PÄ“rkons’
  • REEL MINNEAPOLIS

Fallon CD directs VR rockumentary ‘PÄ“rkons’

By Reel 360 Feb 22, 2020
When Juris Kulakovs founded the Latvian band Pērkons in the early 80s, all he had was a two-kilowatt sound system, a few good songs and a powerful idea: live the truth in an u...
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OpenTable PSAs remind us about Valentine’s Day
  • REEL MINNEAPOLIS

OpenTable PSAs remind us about Valentine’s Day

By Reel 360 Feb 14, 2020
Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky dates know, planning is key. With the most restaurants of any booking app, OpenT...
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Hormel brings the chill to chili in new campaign
  • REEL MINNEAPOLIS

Hormel brings the chill to chili in new campaign

By Reel 360 Jan 28, 2020
The new Hormel Chili campaign aims to bring people together by sharing food that promotes a good time. Created by BBDO Minneapolis and launched on January 20th, the spots featu...
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Bayer, Castro in unscripted Massage Envy campaign
  • REEL MINNEAPOLIS

Bayer, Castro in unscripted Massage Envy campaign

By Reel 360 Jan 28, 2020
Today, there are more masks, peels, serums and beauty influencers than ever before and it's overwhelming to know where to start. A new campaign from Massage Envy wants people ...
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Dole Food selects Padilla as digital and social AOR
  • REEL MINNEAPOLIS

Dole Food selects Padilla as digital and social AOR

By Reel 360 Jan 13, 2020
Following a competitive search, Dole Food Company, Inc., has selected independently operated Padilla as its digital marketing and social media agency of record. Padilla will le...
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Carmichael Lynch named AOR for Bush Bros
  • REEL MINNEAPOLIS

Carmichael Lynch named AOR for Bush Bros

By Reel 360 Jan 10, 2020
Beans, beans good for the... revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as th...
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BBDO latest agency to get in on the banana action
  • REEL MINNEAPOLIS

BBDO latest agency to get in on the banana action

By Reel 360 Dec 15, 2019
Advertisers are going bananas over parodying banana art. You know the one - Comedian created by Maurizio Cattelan that sold for $120,000 at Art Basel in Miami Beach. Last week,...
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Colle McVoy targets Chicago for Jackson Hole skiing
  • REEL MINNEAPOLIS

Colle McVoy targets Chicago for Jackson Hole skiing

By Reel 360 Dec 15, 2019
In order to make a cold Chicagoan's bus wait a little more pleasant, but still cold, Minneapolis agency Colle McVoy has created an out-of-home activation for Jackson Hole Trave...
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