DIYers rejoice. A new campaign launching this week for Northern Tool + Equipment, one of the U.S.’s leading retailers of high-quality tools and equipment, celebrates those who do not call HANDY everywhere.
Called “Made For This,” the campaign, created by Colle McVoy, positions the retailer as the first choice for high-end DIYers, prosumers and professionals during a time when the DIY industry is booming. National broadcast spots and other elements celebrate “skilled solvers,” people of all backgrounds, genders, ages, etc., who thrive on solving problems with tools.
From custom-bike building to power washing a distillery, to building a backyard oasis, the spots show how these relentlessly curious people are made for any project. The campaign also taps into influencers such as Rae Ripple @raeripple – a world-renowned metal artist – who sculpted a giant steel armadillo to help demonstrate how Northern Tool is where you can buy things to make things you can’t buy. Watch below:
REELated:
The spots debuted during the NASCAR ‘Go Bowling at the Glen’ race on August 21 and will air during NASCAR races this fall. The campaign is also supported by radio spots, out-of-home billboards, digital/social elements and influencer marketing partnerships.
CREDITS:
CLIENT: Northern Tool + Equipment
AGENCY: Colle McVoy
PRODUCTION COMPANY: Octopus
- Director: Michael McCourt
- Executive Producer: Sam Cohan
- Producer: Kara Taylor
EDIT: Lost Planet NYC
- Editor: Bruce Herrman
- Executive Producer: Gary Ward
MUSIC: Marmoset Music
MIX: Highball
Audio Engineer: John Lukas
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