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McDonald’s doubled down on Detroit with 313 Day celebration
  • REEL DETROIT

McDonald’s doubled down on Detroit with 313 Day celebration

By Reel 360 Mar 19, 2025
McDonald’s made its biggest commitment yet to Detroit with the return of 313 Day, an annual celebration of the city’s culture, pride, and community. Launched in 2024, the a...
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CarBravo brings toy-sized pop-up shops to Detroit
  • REEL DETROIT

CarBravo brings toy-sized pop-up shops to Detroit

By Reel 360 Jan 19, 2025
CarBravo, the GM-backed used car platform, is adding a playful twist to the Detroit Auto Show experience this year with a clever activation that combines creativity and commerc...
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Doner CEO and son launch 2024 Cranbrook Tennis Classic
  • REEL DETROIT

Doner CEO and son launch 2024 Cranbrook Tennis Classic

By Reel 360 Jul 6, 2024
In a fun and out-of-the-box initiative, Doner CEO David DeMuth and his son Alex, Associate Strategy Director at Doner, have partnered to launch the latest iteration of the Cran...
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Saucony launches Marathumb Challenge to combat screen time
  • REEL DETROIT

Saucony launches Marathumb Challenge to combat screen time

By Reel 360 Jan 18, 2024
Yes, we are all on our phones way too long. Like, too long. Too much screen time affects our concentration, eyes and mental health. Now, global performance-running lifestyle b...
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Terry Crews is Shoe Carnival’s new “Spokesfeet”
  • REEL DETROIT

Terry Crews is Shoe Carnival’s new “Spokesfeet”

By Reel 360 Aug 1, 2023
Shoe Carnival, Inc. has launched a new back-to-school campaign with actor, television host, and entrepreneur Terry Crews that kicks off the company’s biggest season of savin...
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Carhartt celebrates people who are making it happen
  • REEL DETROIT

Carhartt celebrates people who are making it happen

By Reel 360 Oct 18, 2022
Since its founding in 1889, Carhartt has maintained a longstanding commitment to creating tough gear that serves and protects all hardworking people. While that core missio...
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Little Caesars scores TD with NFL announcements
  • REEL DETROIT

Little Caesars scores TD with NFL announcements

Aug 29, 2022
Little Caesars is pulling out all the stops by partnering with Super Bowl-winning quarterback Matthew Stafford, launching season-long pregame promotions, and focusing on givin...
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Director Sam Ciaramitaro revs up Corvette Academy
  • REEL DETROIT

Director Sam Ciaramitaro revs up Corvette Academy

By Reel 360 Aug 16, 2022
Durable Goods Director Sam Ciaramitaro recently teamed up with Detroit-based agency Commonwealth to produce “Corvette Academy,” a digital campaign introducing the all-new 2...
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That’s What U.S. Bank Is For in new campaign
  • REEL DETROIT

That’s What U.S. Bank Is For in new campaign

By Reel 360 Apr 22, 2022
Are you planning some home renovations this year? Is your brother and his five dogs moving into your basement? Does your small business need a new piece of equipment right away...
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New Chevy Bolt work promotes life changes
  • REEL DETROIT

New Chevy Bolt work promotes life changes

By Reel 360 Apr 8, 2022
What's a little battery fire anyway? Apparently, General Motors has not parked the Chevy Bolt EV and Bolt EUV compact cars for good, following a highly publicized battery f...
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UPS Store delivers the Moon in AR adventure
  • REEL DETROIT

UPS Store delivers the Moon in AR adventure

By Reel 360 Mar 14, 2022
The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-w...
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King James is now King of the Crab Walk in Hummer spot
  • REEL DETROIT

King James is now King of the Crab Walk in Hummer spot

By Reel 360 Feb 23, 2022
After starring in the first GMC Hummer EV commercial two years ago, NBA superstar LeBron James is back in the driver's seat of the GMC Hummer EV. Called "King of CrabWalk,...
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Doner wants leaders to Bloomberg before shaping world in new campaign
  • REEL DETROIT

Doner wants leaders to Bloomberg before shaping world in new campaign

By Reel 360 Jan 25, 2022
In a time when biases drive news and media, Bloomberg champions an objective, data-based approach. In turn, it has emerged as the choice of information and inspiration for lead...
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Pepsi amplifies Detroit Black-owned businesses for Restaurant Week
  • REEL DETROIT

Pepsi amplifies Detroit Black-owned businesses for Restaurant Week

By Reel 360 Aug 20, 2021
Black Restaurant Week is back in August – and so is Pepsi to support the Motor City's Black-owned businesses. Along with partnering with MLN8 to drive consumers to local...
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Doner launches new campaign for Core Power with Simone Biles
  • REEL DETROIT

Doner launches new campaign for Core Power with Simone Biles

By Reel 360 Aug 10, 2021
As the 2021 Olympics came to a close this weekend, the world can reflect on and celebrate great performances and powerful statements. The world's greatest gymnast, Simone Biles...
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General Motors Periscope creates own lanes for pleasant surprises
  • REEL DETROIT

General Motors Periscope creates own lanes for pleasant surprises

By Reel 360 Aug 2, 2021
General Motors is changing the way the world views electric vehicles, and now, they’re looking to shift the vehicle safety paradigm by changing the way the world thinks about...
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Travelocity: Launches first campaign from Doner
  • REEL DETROIT

Travelocity: Launches first campaign from Doner

By Reel 360 Jul 8, 2021
If the long weekend taught us anything, it’s that travel is indeed back in a big way and Americans are aching to get out there. In an April study, Travelocity that 70% of peo...
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Ford to livestream electric F-150 Lightning reveal
  • REEL DETROIT

Ford to livestream electric F-150 Lightning reveal

By Reel 360 May 10, 2021
Ford’s smartest, most innovative truck yet will be all-electric and called F-150 Lightning. The all-new F-150 Lightning will be revealed May 19 at Ford World Headquarters i...
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U.S. Bank reminds us “We’ll get there together”
  • REEL DETROIT

U.S. Bank reminds us “We’ll get there together”

By Reel 360 Feb 22, 2021
When the world took a pause and started to distance, U.S. Bank shifted into a new mindset. Life became a lot simpler, and more complicated all at once. And the gap revealed how...
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Ford participates in COVID-19 memorial
  • REEL DETROIT

Ford participates in COVID-19 memorial

By Reel 360 Jan 19, 2021
According to the latest statistics, there have been 23,556,676 confirmed cases of COVID-19 with 392,641 deaths in the United States. Ford Motor Company...
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