Keybank launches first campaign from Fallon

(New work from Fallon)

In KeyBank’s first major creative campaign, the national financial services company gets real with customers about the complex relationship that each of us has with money. What better way to illustrate this inner dialogue than hearing someone past, present and future argue their point?

Fallon created the series of humorous and charmingly surreal spots to showcase the challenges of making a big financial decision alone, with only your life experience to inform the process.

The campaign titled, “You Influence You,” brings to the table the sometimes conflicting priorities that color such decisions. Watch below:



The KeyBank campaign encourages people to get out of their heads and talk these decisions out with a financial expert, demonstrating no matter the life stage or money journey, KeyBank is here to help.

The spot is typical Fallon – simple and smart with a smile.

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