People are seeking restorative and responsible ways to enjoy the outdoors as COVID-19 continues to wear on Americans’ mental health. As a result, interest in fishing and boating has continued to grow amidst the pandemic.
To raise awareness about the health and wellness benefits of fishing and boating while social distancing, the always responsible Colle McVoy helped Take Me Fishing and Discover Boating launch the Get On Board campaign.
The campaign kicks off with a broadcast PSA inviting people from all walks of life to gear up, get out and leave stress in their wake.
The catchy original song by Yessian Music makes us want to grab a pole and Get on Board.
The effort is informed by the Special Report on Fishing that found “relaxing and unwinding” is the number one experience associated with fishing and nearly 1 in 3 participants said the best thing about fishing is “getting away from the usual demands of life.”
According to another recent poll, 1 in 5 Americans said they’re more likely now to try fishing and boating than they were prior to the pandemic. Among parents, the statistic is 1 in 4.
The campaign will be supported by online advertising, social media and public relations. You can learn more at www.TakeMeFishing.org/GetOnBoard.
Credits:
Client – Take Me Fishing/Recreational Boating & Fishing Foundation
Agency – Colle McVoy
Animation – Gasket
Edit – Dave Henegar
Original Song – Yessian Music
