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Category: REEL BOSTON

Progressive settles disagreement with Replay
  • REEL BOSTON

Progressive settles disagreement with Replay

By Reel 360 Oct 24, 2022
Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with their Replay campaign. In the third spot, “Cat,” launc...
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CeeLo Green gives the down low on AmeriSave
  • REEL BOSTON

CeeLo Green gives the down low on AmeriSave

By Reel 360 Aug 8, 2022
AmeriSave and Arnold Worldwide are back at it again to show the company’s “lower than low” rates. And this time, they’re enlisting celebrity producer and musician CeeLo...
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How does AmeriSave deliver such low rates? Who cares!
  • REEL BOSTON

How does AmeriSave deliver such low rates? Who cares!

By Reel 360 May 26, 2022
To bolster awareness on the simple truths of home buying, AmeriSave Mortgage, one of the fastest-growing privately-held mortgage lenders in the nation, and creative agency Arn...
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Arnold finds stand up, stand out talent through comedy program
  • REEL BOSTON

Arnold finds stand up, stand out talent through comedy program

By Reel 360 May 3, 2022
Advertising recruiters may need to start hanging out at places like the Comedy Cellar or The Laugh Factory to find new talent. As advertising agencies continue to seek new and ...
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Progressive gets musical with Driver’s Ed… Helms
  • REEL BOSTON

Progressive gets musical with Driver’s Ed… Helms

By Reel 360 Apr 4, 2022
In its first campaign to target Gen Z, Progressive and the creative team at Arnold have tapped into Ed Helms’ (The Office, The Hangover, National's Lampoon's Vacation) musica...
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Powerful anti-child abuse PSA launches Know+ Tell initiative
  • REEL BOSTON

Powerful anti-child abuse PSA launches Know+ Tell initiative

By Reel 360 Apr 4, 2022
This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse. To mark the initiative, Boston-based&nb...
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Progressive Insurance is at home with Baker Mayfield
  • REEL BOSTON

Progressive Insurance is at home with Baker Mayfield

By Reel 360 Sep 10, 2021
The NFL season is upon us. Thank god!  And with that, comes the return of one of our favorite Progressive TV campaigns – “At Home with Baker Mayfield.” Now in its thi...
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Arnold taps into the funny for Progressive small business insurance
  • REEL BOSTON

Arnold taps into the funny for Progressive small business insurance

By Reel 360 Aug 27, 2021
Arnold’s funny bone is at work again for long-tenured client Progressive. But this time it’s to highlight the insurance company’s commercial offering. Arnold’s latest w...
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Beko launches first digital global spot, “Connections”
  • REEL BOSTON

Beko launches first digital global spot, “Connections”

By Reel 360 Apr 16, 2021
When you think of Artificial Intelligence, do flowers come to mind? How about forests, leaves, trees or waves? If the concept of the natural world doesn’t automatically conju...
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Octavia Spencer calls for authentic casting of disabled
  • REEL BOSTON

Octavia Spencer calls for authentic casting of disabled

By Reel 360 Jul 27, 2020
Academy Award-winning actress Octavia Spencer (Shape of Water, Hidden Figures, Ma, The Help) today joined the Ruderman Family Foundation in calling on the entertainment indus...
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Founder of Stacy’s Pita Chips donates bars, meals, chips
  • REEL BOSTON

Founder of Stacy’s Pita Chips donates bars, meals, chips

By Reel 360 Jun 8, 2020
Serial female entrepreneur, Stacy Madison is facing adversity head-on during the COVID-19 pandemic doing what feels right, as what started as helping her community has spread c...
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Dunkin’ launches first-ever recruitment campaign
  • REEL BOSTON

Dunkin’ launches first-ever recruitment campaign

By Reel 360 Jun 8, 2020
At a time of record unemployment, Dunkin' has been an essential, trusted part of the communities it serves, with approximately 90% of Dunkin' restaurants open to help keep Amer...
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Laid-off copywriter prints “crappy portfolio” on TP
  • REEL BOSTON

Laid-off copywriter prints “crappy portfolio” on TP

By Reel 360 May 26, 2020
According to Ad Age more than 35,000 advertising professionals have been laid off or furloughed due to the novel coronavirus COVID-19 pandemic. That's a lot of art directors, a...
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Baskin-Robbins says ‘thank you’ to ‘Pint-Sized Heroes’
  • REEL BOSTON

Baskin-Robbins says ‘thank you’ to ‘Pint-Sized Heroes’

By Reel 360 May 19, 2020
All across America, there are young people making big differences in their communities, proving that you don't have to be grown-up to step up. From care package creators, to fa...
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The Motaur is back in new Progressive spot from Arnold
  • REEL BOSTON

The Motaur is back in new Progressive spot from Arnold

By Reel 360 May 18, 2020
The Motaur – the mythical half-man, half-motorcycle – rides again for in a new :30-second Progressive debuting today.  Called, 'Herd,' the effort is a visual manifestation...
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Hockey stars “Pasta,” Kendall talk Dunkin’ cold brew
  • REEL BOSTON

Hockey stars “Pasta,” Kendall talk Dunkin’ cold brew

By Reel 360 Jan 27, 2020
Phrases like “Light the Lamp” and “Five Hole” may be familiar to hockey players and fans alike, but thanks to Dunkin’s new “Talkin’ Hockey with Pasta and Kendall...
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Grey Goose invites the world to “live victoriously”
  • REEL BOSTON

Grey Goose invites the world to “live victoriously”

By Reel 360 Apr 18, 2019
Grey Goose vodka has announced the unveiling of its global brand platform, "Live Victoriously." The ethos of the Live Victoriously platform, created by new AOR MullenLowe U....
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Toth+Co Appoints Kimberlee Eten as Creative Director
  • REEL BOSTON

Toth+Co Appoints Kimberlee Eten as Creative Director

By REEL360 Nov 29, 2018
Congrats are in order for creative Kimberlee Eten. Independent, full-service branding and advertising agency Toth+Co announced today the appointment of Kimberlee Eten as Crea...
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Dunkin’ Donuts names Publicis Media media AOR
  • REEL BOSTON

Dunkin’ Donuts names Publicis Media media AOR

By Reel360 Jun 28, 2018
Dunkin' Donuts today announced the selection of a unit within Publicis Media as the agency partner for its U.S. media buying and planning. The team, a bespoke unit of Publicis d...
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