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National

Advertising employment sees small gains in June

By Reel 360 Jul 6, 2020 0 Comment

Advertising has taken a real hit since COVID-19 shut most of the United States down in March. The cuts were largely due to pandemic-driven pullback in ad spending, causing alm...

National

Halo Top wants us to stop “shoulding” ourselves

By Laura Day Jun 23, 2020 0 Comment

Halo Top’s new spot- featuring music from Momma Haze and some really bad-ass dance moves, serves to solidify the brand as the angel of ice cream. Offering a wide assortment...

National

Band-Aid to release a wider array of diverse bandages

By Reel 360 Jun 13, 2020 0 Comment

On Wednesday, Johnson & Johnson brand Band-Aid announced in an Instagram post that it would begin selling bandages in a wider range of colors to better accommodate a dive...

National

A look back at the last two days of protest (Gallery)

By Reel 360 Jun 2, 2020 0 Comment

Yesterday, angry and passionate Americans, of all races and ages, continued to demonstrate following the death of George Floyd, an African American man who died in Minneapol...

National

Thousands descend on Hollywood to protest

By Reel 360 Jun 2, 2020 0 Comment

Today, close to 50,000 protesters, of all races and ages, marched through Hollywood to protest the murder of George Floyd, an African American man who died in Minneap...

National

Brands react after a weekend of Floyd protests

By Colin Costello Jun 1, 2020 0 Comment

As America raged this past weekend, making it loud and clear that it has had enough of police brutality targeted at Black people, major brands, networks and ad agencies took to...

National

FCB is looking for creatives in quarantine

By Reel 360 May 28, 2020 0 Comment

Need new creative? Who you gonna call? FCB seems to have the answer for this as the agency has set out to engage creatives across the United States in quarantine looking for w...

National

Conservative Lincoln Project releases anti-Trump ad

By Reel 360 May 6, 2020 0 Comment

The Lincoln Project is an American conservative advocacy group that was formed in late 2019 by several prominent Republicans including George Conway, who is married to Kellya...

National

Ogilvy, Martin, Leonardo latest to reduce numbers

By Reel 360 May 4, 2020 0 Comment

The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go ...

National

Omnicom’s Wren trolls Wendy Clark during call

By Reel 360 Apr 29, 2020 0 Comment

Yesterday, Omnicom Group Inc. held its quarterly conference call to review the holding company's first quarter financial results. In between announcements about the company's d...

National

72andSunny, Endeavor, McGarrah Jessee reduce staffs

By Reel 360 Apr 29, 2020 0 Comment

Reduced ad spending by marketers as well as industry shutdowns during the coronavirus COVID-19 pandemic continue to negatively affect ad agencies and their staffs. This week, C...

National

Poison Control Centers see spike after Trump comments

By Reel 360 Apr 26, 2020 0 Comment

The lesson here is that when you are the most powerful person in the world, people do listen. Or in some cases, they listen without thinking. Thursday night, during his corona...

National

Staying in – that’s Wassup in repurposed Budweiser spot

By Reel 360 Apr 24, 2020 0 Comment

To remind people to check in on friends and family during social distancing and self-quarantining, Budweiser has re-visited its iconic 'Wassup' campaign. Using the original cas...

National

GSD&M, Periscope, Zimmerman reduce staffs

By Reel 360 Apr 24, 2020 0 Comment

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based G...

National

VMLY&R launches virtual masterclass this summer

By Reel 360 Apr 20, 2020 0 Comment

In response to COVID-19 disruptions, VMLY&R has suspended its U.S. in-office internship program for 2020. The agency is instead introducing a remote-learning opportunity ...

National

More layoffs, furloughs and salary freezes hit agencies

By Reel 360 Apr 20, 2020 0 Comment

As we enter the sixth week of lockdowns and working from home due to the global health crisis, agencies are finally beginning to feel the impact as more were laid off and/or fu...

National

Layoffs and furloughs hit the advertising industry

By Reel 360 Apr 17, 2020 0 Comment

While it has been expected and discussed for some time with the economy rattled due to the spread of the novel coronavirus COVID-19, the advertising industry has finally begun ...

National

Popeyes wants you to eat fried chicken and chill w/Netflix

By Reel 360 Mar 24, 2020 0 Comment

As the coronavirus COVID-19 pandemic overtakes the world and social distancing has become the norm, brands and their agencies are quickly responding with new messaging. Coca-Co...

National

Ad Council creates PSA campaign for COVID-19

By Reel 360 Mar 19, 2020 0 Comment

In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Heal...

National

AMP postpones awards gala until later date

By Reel 360 Mar 18, 2020 0 Comment

In light of the COVID-19 coronavirus pandemic, and in keeping with the directives from health officials, local governments and the industry at large, the Association of Music P...