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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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New Era unveils 2026 MLB cap collections
  • SPORTS

New Era unveils 2026 MLB cap collections

By Reel 360 Apr 3, 2026
New Era is stepping into the 2026 MLB season with a refreshed lineup of on-field and fan-ready caps, blending performance upgrades with design updates across its Batting Practi...
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Rockies launch “We’re Here for the Climb” campaign
  • SPORTS

Rockies launch “We’re Here for the Climb” campaign

By Reel 360 Apr 3, 2026
The Colorado Rockies are embracing a fresh identity heading into the 2026 season with a new campaign built around a simple but pointed message: New era. At altitude. We’re...
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Royals.TV launch signals new streaming era
  • SPORTS

Royals.TV launch signals new streaming era

By Reel 360 Apr 3, 2026
The Kansas City Royals are stepping into a new era of local broadcasting with the launch of Royals.TV, a direct-to-consumer streaming platform designed to give fans in-market a...
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Atlanta Braves expand “Braves Country” across six states
  • SPORTS

Atlanta Braves expand “Braves Country” across six states

By Reel 360 Apr 3, 2026
The Atlanta Braves are taking a regional approach to fandom, building a marketing strategy designed to connect with audiences across what the team calls “Braves Country.” ...
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MLB taps Japan’s “Breakfast Club” fandom
  • SPORTS

MLB taps Japan’s “Breakfast Club” fandom

By Reel 360 Apr 3, 2026
Baseball may be America’s pastime, but Major League Baseball is making it clear the game never sleeps. In a new Opening Day spot aimed at Japanese audiences, MLB leans into t...
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Yankees lean into humor with Opening Day spots for YES and the team
  • SPORTS

Yankees lean into humor with Opening Day spots for YES and the team

By Reel 360 Apr 3, 2026
The New York Yankees are kicking off the 2026 season with a one-two creative punch, pairing comedy, driven utility with a more traditional brand anthem. On the YES side, the...
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Ice Cube x Freddie Freeman kick off MLB Opening Day
  • SPORTS

Ice Cube x Freddie Freeman kick off MLB Opening Day

By Reel 360 Mar 31, 2026
If baseball is trying to feel cool again, this is how you do it. For its 2026 Opening Day push, Major League Baseball (MLB) teamed up with Ice Cube and Freddie Freeman in a fas...
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Goldie Hawn honored at 4th Annual Snow Ball Gala
  • Celebrity

Goldie Hawn honored at 4th Annual Snow Ball Gala

By Reel 360 Mar 31, 2026
The Children’s Oncology Support Fund (COSF) brought together leaders from entertainment, philanthropy, and business for its 4th Annual Aspen Snow Ball Gala, held on March 21 ...
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Drake Cooper names Kyle Acquistapace Executive Media Director
  • REEL MOVES/BOISE

Drake Cooper names Kyle Acquistapace Executive Media Director

By Reel 360 Mar 24, 2026
Drake Cooper is strengthening its media leadership, bringing on industry veteran Kyle Acquistapace as Executive Media Director, a newly created role at the independent agency. ...
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Rethink names Jon Legere first Chief Production Officer
  • REEL MOVES/NEW YORK

Rethink names Jon Legere first Chief Production Officer

By Reel 360 Mar 24, 2026
Rethink is leveling up its production game, naming Jon Legere as its first-ever Chief Production Officer as the independent agency continues its rapid growth. Based in New Y...
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Joy Kilpatrick signs with PRETTYBIRD UK
  • REEL MOVES/LA

Joy Kilpatrick signs with PRETTYBIRD UK

By Reel 360 Mar 24, 2026
PRETTYBIRD UK is adding director Joy Kilpatrick to its roster, extending her representation internationally alongside the company’s U.S. arm. Already a sought-after commer...
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Disney pulls plug on OpenAI deal as Sora shuts down
  • REEL BUSINESS

Disney pulls plug on OpenAI deal as Sora shuts down

By Reel 360 Mar 24, 2026
In a move that sends another ripple through Hollywood’s uneasy relationship with AI, Disney is backing out of its high-profile deal with OpenAI following the shutdown of Sora...
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Valerie Perrine, star of Superman and Lenny, dies at 81
  • In memoriam

Valerie Perrine, star of Superman and Lenny, dies at 81

By Reel 360 Mar 23, 2026
Valerie Perrine, the acclaimed actress known for her Oscar-nominated turn in Lenny and a career that spanned film and television, has died following a long struggle with Parkin...
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Sydney Sweeney serves cinema chic for Syrn lingerie
  • STYLE

Sydney Sweeney serves cinema chic for Syrn lingerie

By Reel 360 Mar 23, 2026
Sydney Sweeney is once again blending Hollywood allure with fashion in the latest campaign for her lingerie brand, Syrn. The Euphoria and The Housemaid star steps in front o...
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Naturium reframes skincare as self-connection
  • REEL NEW YORK

Naturium reframes skincare as self-connection

By Reel 360 Mar 23, 2026
Naturium is turning a daily routine into something more meaningful with its new campaign, Good Chemistry Starts in the Shower, created in partnership with Day One Agency. Th...
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Natural Balance gets real with ‘That’s Good Sh*t’ campaign
  • REEL TORONTO

Natural Balance gets real with ‘That’s Good Sh*t’ campaign

By Reel 360 Mar 23, 2026
Natural Balance is going where most pet brands politely refuse to go. With its new campaign, That’s Good Sh*t, created in partnership with FUNDAY, the limited ingredient pet ...
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Colgate finds strength in small moments and smiles
  • REEL NEW YORK

Colgate finds strength in small moments and smiles

By Reel 360 Mar 23, 2026
Colgate is reframing the role of a smile in its latest campaign, Your Smile Is Your Strength, which connects everyday routines to something deeper: resilience. Developed wit...
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Project Hail Mary leads surging Box Office weekend
  • Film

Project Hail Mary leads surging Box Office weekend

By Reel 360 Mar 23, 2026
Amazon MGM has a real one on its hands. Project Hail Mary launched to an impressive $80.6 million opening weekend, landing at No. 1 and delivering one of the strongest debuts e...
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Nicholas Brendon, Buffy the Vampire Slayer Star, Dies at 54
  • In memoriam

Nicholas Brendon, Buffy the Vampire Slayer Star, Dies at 54

By Reel 360 Mar 20, 2026
Nicholas Brendon, best known for his role as Xander Harris on Buffy the Vampire Slayer, has died at the age of 54. According to a statement from his family, Brendon passed a...
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REEL WOMEN SPOTLIGHT: Delia Niya, actress, writer and model
  • REEL WOMEN

REEL WOMEN SPOTLIGHT: Delia Niya, actress, writer and model

By Delia Niya Mar 20, 2026
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let...
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