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Columnist: Reel 360

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Michael Aimette named U.S. CCO of Dentsu Creative
  • REEL MOVES/NEW YORK

Michael Aimette named U.S. CCO of Dentsu Creative

By Reel 360 Oct 20, 2026
Dentsu Creative is adding some serious creative firepower to its U.S. leadership team, naming Michael Aimette Chief Creative Officer. The appointment brings one of advertising'...
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Just Women’s Sports expands with Victra acquisition
  • SPORTS

Just Women’s Sports expands with Victra acquisition

By Reel 360 Oct 19, 2026
Just Women’s Sports is growing beyond media. The Los Angeles-based company has announced a trio of major moves designed to deepen its relationship with women’s sports fans:...
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Ezra Hurwitz brings GapStudio style to Miami City Ballet
  • REEL NEW YORK

Ezra Hurwitz brings GapStudio style to Miami City Ballet

By Reel 360 Oct 19, 2026
Miami City Ballet is giving one of Jerome Robbins’ most iconic works new visual life, with director Ezra Hurwitz helping translate that reinvention from stage to screen. F...
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TWIX brings Zombie Claus back from the dead
  • Spooktober

TWIX brings Zombie Claus back from the dead

By Reel 360 Oct 19, 2026
Santa has been bitten by a zombie. Fortunately for TWIX, death apparently isn't a reason to cancel the holidays. The candy brand is bringing back Zombie Claus as the face of Ha...
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e.l.f. casts a spell on spooky season with “The e.l.f.ing Magical Sisters”
  • Spooktober

e.l.f. casts a spell on spooky season with “The e.l.f.ing Magical Sisters”

By Reel 360 Oct 19, 2026
e.l.f. Cosmetics is leaning into Halloween with “The e.l.f.ing Magical Sisters,” a new comedy-driven campaign that turns its Soft Glam Cream Blush and Bronzer Sticks into s...
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‘Street Fighter’ knocks out the competition with $31M opening
  • Film

‘Street Fighter’ knocks out the competition with $31M opening

By Reel 360 Oct 19, 2026
Paramount’s Street Fighter punched its way to the top of the weekend box office, debuting with $31 million domestically and $51.1 million worldwide. The bigger win may bel...
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‘Michael 2’ lands $30.8 million California tax credit
  • Film

‘Michael 2’ lands $30.8 million California tax credit

By Reel 360 Oct 18, 2026
The Michael Jackson story is getting a second big-screen chapter, and California is backing it with serious money. A sequel to Michael, currently titled Michael 2, has been app...
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Miley Cyrus tearfully honors Dolly Parton at the Hollywood Bowl
  • Music

Miley Cyrus tearfully honors Dolly Parton at the Hollywood Bowl

By Reel 360 Oct 18, 2026
Miley Cyrus paid an emotional tribute to her late godmother Dolly Parton during her Friday night show at the Hollywood Bowl, breaking down as she reflected on their bond before...
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Pringles wants to bury its biggest fan in a can
  • Spooktober

Pringles wants to bury its biggest fan in a can

By Reel 360 Oct 16, 2026
Pringles has spent decades telling us that once you pop, the fun don’t stop. Apparently that includes death. Just in time for Halloween, Pringles is asking its most devote...
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Credit One Bank brings the Credit Wreckers back
  • Spooktober

Credit One Bank brings the Credit Wreckers back

By Reel 360 Oct 16, 2026
The scariest thing this Halloween might not be ghosts, monsters, or whatever is lurking in the basement. It might be your credit habits. Credit One Bank is bringing back its Cr...
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Bill Murray answers the call for Rivian Ghostbusters campaign
  • Spooktober

Bill Murray answers the call for Rivian Ghostbusters campaign

By Reel 360 Oct 16, 2026
Who you gonna call when your electric vehicle needs a little more Halloween? Apparently, Bill Murray. Rivian has teamed with Sony Pictures for a new Ghostbusters-themed Hallowe...
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Katie Zacharia is fired after 5 days. Who’s next? Nicki Minaj?
  • REEL POLITICS

Katie Zacharia is fired after 5 days. Who’s next? Nicki Minaj?

By Reel 360 Oct 16, 2026
The White House suddenly needs another press secretary. Naturally, the internet has decided it should be Nicki Minaj. After the abrupt departure of Katie Zacharia, who lasted ...
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Ron DeSantis melts under the heat in 350 Action’s “DENIAL”
  • Reel Ad of the Week

Ron DeSantis melts under the heat in 350 Action’s “DENIAL”

By Colin Costello Oct 16, 2026
Political advertising usually tries to persuade voters with speeches, testimonials and ominous music. 350 Action went with a melting governor. The climate advocacy organization...
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Zimmerman buys itself back from Omnicom
  • REEL BUSINESS

Zimmerman buys itself back from Omnicom

By Reel 360 Oct 16, 2026
After more than a quarter-century inside one of advertising’s largest holding companies, Zimmerman Advertising is independent again. Founder Jordan Zimmerman has bought the F...
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Netflix cuts 1,000 jobs in sweeping restructuring
  • REEL BUSINESS

Netflix cuts 1,000 jobs in sweeping restructuring

By Reel 360 Oct 16, 2026
Netflix has spent years telling Hollywood it was different from the traditional studios. This week, it looked a lot more like one. The streaming giant has eliminated roughly...
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RSA Films signs Matt Baron for U.S. commercial representation
  • REEL MOVES/LA

RSA Films signs Matt Baron for U.S. commercial representation

By Reel 360 Oct 16, 2026
RSA Films has added award-winning director and photographer Matt Baron to its U.S. commercial roster, bringing aboard a filmmaker whose work spans fashion, sports, portraiture,...
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Hatch x Olivia Munn want you to stop scoring your sleep
  • REEL LA

Hatch x Olivia Munn want you to stop scoring your sleep

By Reel 360 Oct 12, 2026
We track our steps. Our streaks. Our heart rate. Our recovery. Our readiness. Somewhere along the way, even going to sleep became something else we could apparently fail at. Ha...
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SuperBloom House names Sean Daly Director of Growth and New Business
  • REEL MOVES/LA

SuperBloom House names Sean Daly Director of Growth and New Business

By Reel 360 Oct 12, 2026
SuperBloom House has named Sean Daly Director of Growth and New Business, marking the Los Angeles-based creative company’s first full-time hire dedicated specifically to new ...
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‘Other Mommy’ scares ‘Verity’ out of the top spot
  • Film

‘Other Mommy’ scares ‘Verity’ out of the top spot

By Reel 360 Oct 12, 2026
The fall box office continues to show some welcome signs of life. Universal’s supernatural horror film Other Mommy opened at No. 1 with $27.5 million, knocking last weekendâ€...
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Novig doubles down on Sydney Sweeney as brand grows
  • SPORTS

Novig doubles down on Sydney Sweeney as brand grows

By Reel 360 Oct 12, 2026
Novig is doubling down on its provocative Sydney Sweeney campaign, rolling out a second spot as the sports prediction platform reports a sharp increase in trading volume, app d...
More »

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