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Columnist: Reel 360

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Director Tom Morris signs with SixTwentySix
  • REEL MOVES/LA

Director Tom Morris signs with SixTwentySix

By Reel 360 Jul 7, 2025
Acclaimed director Tom Morris, known for his vibrant visual style, deadpan comedy, and love of misfit charm, has officially signed with SixTwentySix, marking his first U.S. pro...
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Field Work Creative breaks ice to introduce Utah Mammoth
  • SPORTS

Field Work Creative breaks ice to introduce Utah Mammoth

By Reel 360 Jul 7, 2025
Breaking from traditional sports marketing, the NHL’s newest franchise, the Utah Mammoth, has made its debut with a cinematic launch film that trades fast cuts and gritty loc...
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Ad Council, NHTSA target buzzed driving in new PSA
  • REEL NEW YORK

Ad Council, NHTSA target buzzed driving in new PSA

By Reel 360 Jul 7, 2025
With summer driving season in full swing—and the most dangerous months for alcohol-impaired crashes underway, the Ad Council and the National Highway Traffic Safety Administr...
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Mother LA and Covert go full sour with SONIC x Grillo’s Pickles
  • REEL LA

Mother LA and Covert go full sour with SONIC x Grillo’s Pickles

By Reel 360 Jul 7, 2025
It’s a big dill. Literally. In its latest surreal turn through the fast-food zeitgeist, Mother LA has cooked up a new campaign for SONIC, launching the SONIC x Grillo’s Pic...
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Jurassic World: Rebirth stomps on July 4th Box Office
  • Film

Jurassic World: Rebirth stomps on July 4th Box Office

By Reel 360 Jul 7, 2025
Dinosaurs still rule the earth, especially when it comes to the box office. Universal's Jurassic World: Rebirth lit up the July 4th box office with a thunderous $91.5 million d...
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Gerety VIP BBQ sizzles in Cannes
  • CANNES LIONS

Gerety VIP BBQ sizzles in Cannes

By Reel 360 Jul 3, 2025
The Gerety VIP BBQ returned to Cannes this year and proved, once again, why it’s one of the most anticipated—and flavorful—industry events during Lions week. Hosted at...
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Sam Coleman directs new anthem film for Spotify Africa
  • International

Sam Coleman directs new anthem film for Spotify Africa

By Reel 360 Jul 2, 2025
The latest campaign from Spotify Africa is a stirring new anthem film titled Khuphuka Nathi, directed by Sam Coleman and produced by Patriot Films through agency Publicis Machi...
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Jaws returns to theaters for 50th Anniversary in 4K and REAL 3D
  • Film

Jaws returns to theaters for 50th Anniversary in 4K and REAL 3D

By Reel 360 Jul 2, 2025
Just when you thought it was safe to go back to the movies. Universal Pictures is bringing Jaws back to theaters nationwide on August 29, celebrating the 50th anniversary of th...
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Macaroni Entertainment nabs Platinum at 2025 Vega and Viddy Awards
  • Advertising Awards

Macaroni Entertainment nabs Platinum at 2025 Vega and Viddy Awards

By Reel 360 Jul 2, 2025
Turns out “Go Bold” wasn’t just a slogan—it was a promise delivered. Macaroni Entertainment and Ela Road Films are celebrating a major creative win, snagging Platinum A...
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F1 revs up $55.6M debut, Apple’s best yet
  • Film

F1 revs up $55.6M debut, Apple’s best yet

By Reel 360 Jun 30, 2025
The theatrical engine is running hot, and leading the charge is F1: The Movie, which pulled off a $55.6M domestic debut this weekend. That not only puts it squarely at number o...
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California locks in $750M annual Film & TV Tax Credit program
  • PRODUCTION CENTRAL

California locks in $750M annual Film & TV Tax Credit program

By Reel 360 Jun 27, 2025
In a major win for California’s entertainment workforce, lawmakers have officially secured $750 million in annual funding for the California Film and TV Tax Credit program, c...
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Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign
  • REEL LA

Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign

By Reel 360 Jun 27, 2025
Two cultural icons—Coca-Cola and Star Wars—have joined forces for a global marketing campaign that aims to do more than move product. Titled “Coca-Cola x Star Wars: Refre...
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Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’
  • REEL SAN FRANCISCO

Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’

By Reel 360 Jun 27, 2025
AllTrails, the leading platform for outdoor exploration, has unveiled its latest summer campaign with a hero spot that trades sweeping drone shots for something more intimate: ...
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ADMERICA: AAF names new leadership, celebrates innovation
  • Events

ADMERICA: AAF names new leadership, celebrates innovation

By Reel 360 Jun 27, 2025
The American Advertising Federation (AAF) brought more than 500 agency leaders, marketers, media execs, and students together earlier this month for its annual ADMERICA Nationa...
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AI Scandal: Cannes Lions revokes DM9’s Grand Prix
  • CANNES LIONS

AI Scandal: Cannes Lions revokes DM9’s Grand Prix

By Reel 360 Jun 27, 2025
What started as a Cannes Lions victory parade for Brazil’s DM9 has officially turned into a reputational nosedive. On Friday, Cannes Lions revoked the Creative Data Grand Pri...
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Cannes Lions: Alex Morgan joins Chase Champions
  • CANNES LIONS

Cannes Lions: Alex Morgan joins Chase Champions

By Reel 360 Jun 25, 2025
Deep Blue Sports + Entertainment made waves Wednesday with a major announcement aboard its Women’s Sports Yacht Club: soccer icon and entrepreneur Alex Morgan is the newest f...
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Van Toffler returns to VMAs; MTV brings back music videos
  • Music

Van Toffler returns to VMAs; MTV brings back music videos

By Reel 360 Jun 24, 2025
CBS and MTV announced today that Van Toffler, the former MTV executive who helped turn the Video Music Awards into a pop culture staple, is returning to the franchise as execut...
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Experiential director Brian Moore joins m ss ng p eces roster
  • REEL MOVES/LA

Experiential director Brian Moore joins m ss ng p eces roster

By Reel 360 Jun 24, 2025
Production company m ss ng p eces has signed experiential director and creative force Brian Moore to its immersive roster. Known for blending culture, humor, and technology, Mo...
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Podcaster Rich Roll hosts Lincoln Financial docuseries
  • Reel Philly

Podcaster Rich Roll hosts Lincoln Financial docuseries

By Reel 360 Jun 24, 2025
Lincoln Financial has partnered with endurance athlete and top podcast host Rich Roll to launch The Action Plan, a new branded content series exploring how passion, health, and...
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Brownstein and NJM redefine “Great” in latest campaign installment
  • Reel Philly

Brownstein and NJM redefine “Great” in latest campaign installment

By Reel 360 Jun 24, 2025
Brownstein is back with a fresh spin on NJM Insurance Group’s award-winning “No Jingles or Mascots” campaign—this time tackling the word great and all the ways it's bee...
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