Our hero image doesn't even come close to doing this massive, crazy Nike spot justice. Every few years, the iconic brand delivers a film that reminds the industry why it remain...
If April loosened the tie, May kicked the boardroom door off its hinges. This month’s best work didn’t just embrace entertainment, it sprinted toward it at full speed.
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Back in the day, photocopiers were used for copying, ahem... different kinds of buns. Now, McDonald’s France has found a hilariously low-tech way to market office lunch deliv...
GALE and MilkPEP are proving once again that modern advertising increasingly moves at the speed of memes, reality television, and social discourse.
The agencies teamed with ...
French's is embracing full summer chaos with a new partnership tied to Minions & Monsters, including the launch of a limited-edition green mustard inspired by the franchise...
SNICKERS is escalating the peanut butter wars with a new campaign that playfully targets one very specific audience: people literally named Reese.
The latest push from Mars ...
Clash Royale is transforming the chaos of real gameplay into animated storytelling with “30 Seconds Left,” a new campaign from DAVID New York that turns the final moments o...
BuzzBallz is embracing the full, chaotic soccer energy this summer with a campaign centered on a former pitch invader who is desperately trying to reclaim his glory days.
Th...
Chili’s Grill & Bar is reviving one of advertising’s most unforgettable earworms by teaming up with Lizzo for a modern remix of the iconic “Baby Back Ribs” jingle.
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Cindy Crawford is bringing decades of iconic beauty credibility to a new partnership with Upneeq, the prescription eye drop designed to help adults with low-lying eyelids appea...
Droga5 is helping Essentia Water aggressively scale its “Change the Equation” platform into a major national campaign just ahead of peak summer hydration season.
The mov...
Envato is leaning directly into the chaos modern creatives feel every day with the launch of “Creative Flow: Activated,” a new campaign built around a pretty relatable idea...
After seven years away from theaters, the Star Wars universe returned to cinemas this week with The Mandalorian and Grogu, and Disney celebrated the launch by bringing a little...
Most wearable advertising sells aspiration. Not COROS. The performance tech brand just sold fear.
For the launch of its special-edition Pace 4 watch, COROS teamed with creat...
Cowboys are back. Between the rise of country music culture, the continued dominance of Taylor Sheridan’s television universe, and Gen Z’s growing fascination with American...
Porsche is celebrating 75 years of motorsports history with a new global campaign from its recently appointed AOR, Lola USA, that transforms the automaker’s iconic racing po...
Engine is stepping beyond travel booking and into the corporate payments space with the launch of its first major brand campaign for Engine X, the company’s new corporate car...
The National Peanut Board is giving one of America’s most familiar foods a full-scale brand rethink. With the launch of its new national platform, “It’s Not Nuts. It’s ...
NESCAFÉ is tapping into soccer culture’s most enduring tradition — the post-match conversation — with the launch of “The NESCAFÉ Third Half,” a new campaign rolling...
Progressive and longtime agency partner Arnold are bringing back one of advertising’s more relatable nightmare creatures: the giant sticky-note to-do list monster haunting sm...
