Astral Tequila is tapping into the rise of microdramas with “It’s Midnight Somewhere,” a five-part social series tied to Warner Bros. Pictures’ upcoming Practical Magic...
bet365 and VML Seattle are taking their “Winning Is Everything” campaign to the movies. The latest chapter introduces a new series of TV spots that position bet365 as “Th...
Panera Bread is giving MyPanera a major overhaul. The chain has launched a new points-based version of its loyalty program nationwide, introducing more flexible rewards, new me...
A short horror film featuring a previously unheard performance from Sir John Hurt has finally been completed - nearly 16 years after it was first conceived.
Brooklyn-based c...
JCPenney is treating bad shopping habits like a condition that needs fixing in a new campaign directed by Good Behavior’s Pete Marquis.
Titled “Retail Rejuvenation,” t...
Westin Hotels & Resorts is making the case that sleep isn’t downtime. It’s fuel. Created by BBH Singapore, the new “Own Your Mornings” campaign positions restorativ...
Maison Perrier is taking its “Can’t kiss? French Kiss instead” platform into shoppable entertainment with help from Paige DeSorbo.
The television personality and podca...
We love bathroom humor over here at Reel 360 News. While we are adults phyiscally, we are mentally around 15. Maybe our publisher, a little older, is around 16. Well, Liquid De...
Pete Davidson is lending his voice and deeply personal connection to September 11 to a new national campaign encouraging Americans to transform remembrance into acts of service...
Mmmkay. Target has apologized and removed a children’s Halloween costume from sale after critics said the design evoked blackface and minstrel imagery, creating another bran...
Zales is making the case that women don’t need a proposal, anniversary or birthday to wear something worth celebrating.
The jewelry brand has launched “You Are the Occas...
Everyone seems to be putting AI into everything. LG would rather talk about what happens when the technology gets out of the way.
The brand’s new “2026 Life’s Good” ...
I have a little ritual after work. Whenever I can, I drive down Sunset Boulevard just to see what’s new. I’ve been in advertising long enough that I still get a kick out of...
July was not a quiet month. In fact, there was a lot of noise. Like a lot!
The FIFA World Cup turned living rooms, bars and social feeds into one enormous stadium, giving br...
Following its official debut in Brazil, Absolut TABASCO is launching a locally driven campaign designed to turn the new product into a full-scale urban experience.
The colla...
Skincare has become ritual. Body care has become business. But intimate care? That category still tends to get shoved into the bottom of the bag—and preferably underneath eve...
Ahead of International Beer Day on August 7, AB InBev has launched “Cheers to Beer,” a new global campaign celebrating the enduring role beer plays in cultures and communit...
Minties is getting personal in its latest effort against dog breath. Following the success of last year’s “Dog Breath Is Over” campaign, the pet dental-care brand has reu...
NatureSweet has introduced a new crew of brand mascots, the Teamatoes, in “Taste All the Good,” the first campaign from the company’s recently appointed creative agency o...
If you're going to cast Kim Kardashian in your first major advertising campaign, you might as well let her in on the joke. That's exactly what UPDATE Energy Drink does in a sha...
