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ICYMI: The best ads of September
  • Reel Ad of the Week

ICYMI: The best ads of September

By Colin Costello Oct 7, 2026
And just like that, September summers are gone, and fall has officially arrived. The temperatures are dropping. The leaves are changing. Football is everywhere. Pumpkin spice h...
More »
AAA Club Alliance put a new sound to insurance
  • REEL NEW YORK

AAA Club Alliance put a new sound to insurance

By Reel 360 Oct 7, 2026
Fred & Farid New York and AAA Club Alliance are teaming up again, this time taking on one of advertising’s most familiar categories: insurance. The new integrated camp...
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Ryobi and McCann turn Swifty’s mayoral run into a documentary
  • Reel Ad of the Week

Ryobi and McCann turn Swifty’s mayoral run into a documentary

By Reel 360 Oct 7, 2026
Ryobi and McCann Birmingham are extending one of the year’s stranger brand campaigns into documentary territory. The pair have released the first trailer for Swifty for Ma...
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Liquid Death, goodwipes want to pamper your cheeks – yeah, those cheeks
  • Reel Ad of the Week

Liquid Death, goodwipes want to pamper your cheeks – yeah, those cheeks

By Colin Costello Oct 3, 2026
Liquid Death and goodwipes are taking their unlikely bathroom collaboration into round two with a new video that treats flushable wipes like a luxury beauty product. The lat...
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Megan Fox tackles erectile dysfunction in Ro Sparks campaign
  • REEL NEW YORK

Megan Fox tackles erectile dysfunction in Ro Sparks campaign

By Reel 360 Oct 2, 2026
Well, who better to solve erectile dysfunction than sultry Megan Fox? The actress stars in a new campaign for Ro Sparks, the telehealth company’s prescription ED treatment th...
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LeBron James leads celebrity chaos at Polymarket HQ
  • REEL NEW YORK

LeBron James leads celebrity chaos at Polymarket HQ

By Reel 360 Oct 1, 2026
Polymarket is turning prediction markets into a full-blown sports spectacle with a new campaign led by LeBron James and a deep bench of celebrity talent. Created by Stagwell...
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Kendall Jenner meets herself in Beats’ new campaign
  • REEL NEW YORK

Kendall Jenner meets herself in Beats’ new campaign

By Reel 360 Sep 25, 2026
Beats is turning customization into a casting gag for the launch of its new Beats 360 headphones, with Kendall Jenner playing seemingly every version of herself. Created by ...
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GALE and Enercare turn winter prep into ‘Comfort Days’
  • REEL NEW YORK

GALE and Enercare turn winter prep into ‘Comfort Days’

By Reel 360 Sep 25, 2026
Enercare is trying to make furnace maintenance feel less like a chore and more like the start of winter comfort. Created with GALE, the new “Comfort Days” campaign refra...
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OpenAI’s campaign turns prompts into moments of mastery
  • REEL NEW YORK

OpenAI’s campaign turns prompts into moments of mastery

By Reel 360 Sep 23, 2026
OpenAI and Special U.S. are back with a new global campaign showing how ChatGPT can help people move from “I don’t know how” to “I did it.” Titled But Now, the cam...
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Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign
  • International

Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign

By Reel 360 Sep 23, 2026
e.l.f. Cosmetics is entering Brazil with a campaign built around a national pastime: gossip. Created by 72andSunny Amsterdam, e.l.f.ofoca plays on the Portuguese word “fofoca...
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Kate McKinnon tries to destroy Zoom by using Zoom in new campaign
  • Reel Ad of the Week

Kate McKinnon tries to destroy Zoom by using Zoom in new campaign

BY Colin Costello Sep 23, 2026
Kate McKinnon is back in full chaos mode for Zoom, playing a maniacal boss who tries to take down the platform by using it. The new spot, “Zoom Gets It Done,” was create...
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American Haiku takes agency merch to absurd heights with $1,000 katana
  • REEL NEW YORK

American Haiku takes agency merch to absurd heights with $1,000 katana

By Reel 360 Sep 23, 2026
Most agencies make T-shirts. American Haiku made a sword. The Brooklyn-based creative company has launched “Elevated Essentials for the Modern Haijin,” a six-piece back-to-...
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Win Bates puts Shaq to work inside a Carvana vending machine
  • REEL LA

Win Bates puts Shaq to work inside a Carvana vending machine

By Reel 360 Sep 22, 2026
Shaquille O’Neal has a new office at Carvana. It just happens to be inside one of Carvana’s giant car vending machines. The latest chapter of the brand’s ongoing “Sh...
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Ben Stiller goes full ‘Cats’ at Katz’s Deli in hilarious soda campaign
  • REEL NEW YORK

Ben Stiller goes full ‘Cats’ at Katz’s Deli in hilarious soda campaign

By Reel 360 Sep 22, 2026
Only Ben Stiller could show up to a soda commercial dressed like he’s about to perform Cats on Broadway. That is essentially the premise behind the latest campaign for Stille...
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Dunkin’ reunites Baby Spice x Ginger Spice with 6th Spice member
  • Reel Ad of the Week

Dunkin’ reunites Baby Spice x Ginger Spice with 6th Spice member

By Colin Costello Sep 14, 2026
Dunkin’ is adding a sixth Spice Girl to the lineup. Sort of. A new fall campaign reunites Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner to reveal ...
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25 years after 9/11, advertising is still learning when not to sell
  • 9/11

25 years after 9/11, advertising is still learning when not to sell

By Colin Costello Sep 11, 2026
On September 11, 2001, advertising suddenly became irrelevant. Commercial campaigns were pulled. Promotions were canceled. Airlines stopped selling seats. Networks went commerc...
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Desigual pits Elon Musk’s daughter Vivian Wilson against a robot
  • Reel Ad of the Week

Desigual pits Elon Musk’s daughter Vivian Wilson against a robot

By Colin Costello Sep 10, 2026
Sometimes the smartest advertising idea is the one you understand almost before the spot starts. For its Autumn 2026 campaign, Spanish fashion brand Desigual puts Vivian Wilson...
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Johnnie Walker gives Black Label a Sabrina Carpenter makeover
  • Reel London

Johnnie Walker gives Black Label a Sabrina Carpenter makeover

By Reel 360 Sep 8, 2026
Johnnie Walker is extending its partnership with Sabrina Carpenter with a limited-edition Black Label bottle inspired by her album Man’s Best Friend. The collectible desig...
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Eyeglass World refreshes brand with VML
  • REEL NEW YORK

Eyeglass World refreshes brand with VML

By Reel 360 Sep 8, 2026
Eyeglass World is rolling out a nationwide brand refresh developed with VML, introducing a new identity and campaign built around the platform “Change Your Glasses. Change Yo...
More »
ICYMI: The best ads of August
  • Reel Ad of the Week

ICYMI: The best ads of August

By Colin Costello Sep 3, 2026
And just like that, summer is pretty much over. August gave us Spider-Man: Brand New Day continuing its ridiculous box office run, the return of Apple TV’s mind-bending Dark ...
More »

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