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Progressive’s Monster To-Do List is back
  • REEL BOSTON

Progressive’s Monster To-Do List is back

By Reel 360 May 16, 2026
Progressive and longtime agency partner Arnold are bringing back one of advertising’s more relatable nightmare creatures: the giant sticky-note to-do list monster haunting sm...
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Priceline: William Shatner passes Negotiator torch to Randall Park
  • REEL LA

Priceline: William Shatner passes Negotiator torch to Randall Park

By Reel 360 May 16, 2026
Priceline is dusting off one of advertising’s most recognizable brand characters and handing him to a new generation. In a nostalgia-fueled move designed to address rising tr...
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Onvida Health puts healthcare clichés on blast
  • REEL SAN FRANCISCO

Onvida Health puts healthcare clichés on blast

By Reel 360 May 14, 2026
Avocados and Coconuts is bringing warmth, humanity, and a sense of community to healthcare advertising with “Here’s to Life,” a new campaign created for Onvida Health, th...
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Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear
  • REEL BOSTON

Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear

By Reel 360 May 14, 2026
Full Contact has created the first-ever television campaign for Gerber Childrenswear, introducing a new platform called “Wiggle Room” centered on one painfully relatable pa...
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Maison Perrier says if we can’t kiss, French Kiss instead
  • International

Maison Perrier says if we can’t kiss, French Kiss instead

By Reel 360 May 13, 2026
Maison Perrier is leaning hard into flirtation, longing, and Parisian sensuality with the launch of “Can’t Kiss? French Kiss Instead,” a new global campaign introducing t...
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IKEA and Rethink organize advertising chaos
  • Reel Ad of the Week

IKEA and Rethink organize advertising chaos

By Colin Costello May 13, 2026
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink fo...
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Ford celebrates moms and first responders
  • REEL NEW YORK

Ford celebrates moms and first responders

By Colin Costello May 13, 2026
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Mo...
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W+K Portland turns YETI into four-letter obsession
  • Reel Ad of the Week

W+K Portland turns YETI into four-letter obsession

By Colin Costello May 13, 2026
YETI is stripping its branding down to four simple letters in a new campaign from Wieden+Kennedy Portland that transforms the company’s iconic logo into a badge for obsession...
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Away sees things differently in new campaign
  • REEL NEW YORK

Away sees things differently in new campaign

By Reel 360 May 12, 2026
Away is leaning into reflection over escapism with the launch of its Summer 2026 campaign, “See It Differently,” a cinematic new effort created in collaboration with The Di...
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Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table
  • REEL NEW YORK

Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table

By Reel 360 May 11, 2026
Brave Makers and director Sami Abdou are inviting audiences into the richly textured world of cookbook author, food stylist and designer Mariana Velásquez in a visually lush n...
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Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle
  • REEL DALLAS

Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle

By Reel 360 May 10, 2026
Mateo’s Gourmet Salsa is leaning hard into freshness in a new campaign from GSD&M that quite literally drops a giant farmer into everyday situations to make its point. ...
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Lewis Hamilton gets personal at S.Pellegrino unscripted dinner
  • International

Lewis Hamilton gets personal at S.Pellegrino unscripted dinner

By Colin Costello May 10, 2026
S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest frie...
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Your kitchen says a lot about you – literally – in Weiman campaign
  • REEL MILWAUKEE

Your kitchen says a lot about you – literally – in Weiman campaign

By Reel 360 May 8, 2026
Weiman is stepping away from traditional cleaning-product advertising and letting kitchen surfaces do the talking in a new campaign from the independent agency Hanson Dodge. ...
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Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick
  • REEL MINNEAPOLIS

Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick

By Reel 360 May 8, 2026
Revlon is bringing star power, style, and creative credibility to its iconic Super Lustrous lipstick line by naming Teyana Taylor (One Battle After Another) the new face of the...
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Lidl Finland summons the grills with a ‘Barbecue Piper’
  • International

Lidl Finland summons the grills with a ‘Barbecue Piper’

By Reel 360 May 8, 2026
Lidl Finland is welcoming summer barbecue season with a delightfully absurd new campaign that turns grills into marching followers of a modern-day Pied Piper. Created by Nor...
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KoRn and Diablo IV collab on brutal animated music video
  • Reel Ad of the Week

KoRn and Diablo IV collab on brutal animated music video

BY Colin Costello May 8, 2026
KoRn has released its first new music in four years through an ambitious partnership with Blizzard Entertainment and Diablo IV. The new track, Reward the Scars, arrives alon...
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ICYMI: The Best Ads of April
  • Reel Ad of the Week

ICYMI: The Best Ads of April

By Colin Costello May 8, 2026
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle...
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natural bliss “blisses out” with a singing ‘Unicow’
  • REEL NEW YORK

natural bliss “blisses out” with a singing ‘Unicow’

By Reel 360 May 6, 2026
Nestlé natural bliss is leaning into whimsical fantasy in the latest installment of its “Unexplainably Blissful” campaign from VML, introducing a magical new mascot called...
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Toast Reclaims ‘Busy’ with new brand platform from Arnold
  • REEL BOSTON

Toast Reclaims ‘Busy’ with new brand platform from Arnold

By Reel 360 Apr 17, 2026
Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold. At a time when “busy...
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Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign
  • REEL LA

Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign

By Reel 360 Apr 17, 2026
Megan Fox is officially done with men’s deodorant habits and she’s not being subtle about it. In a new campaign for Dr. Squatch, Fox steps into the role of “Professor Fox...
More »

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