When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years the tractor, which competes with John Deere and others, has racked up nearly 8,000 extraordinary and effusive five-star reviews.
When it came time to refresh the campaign in 2020, Minneapolis-based Colle McVoy tapped into this gold mine of Cub Cadet consumer reviews to create a national ad campaign that reflects the enthusiasm and authenticity of these passionate fans while also surprising and delighting new ones.
The results are funny and well, just watch:
The spots are airing on channels like ESPN and Discovery. All campaign elements, including social media content and in-store signage, highlight detailed product attributes and features in the uncomplicated and transparent words of the reviewers.
SOURCE: Minneapolis Egotist