Cub Cadet, Colle McVoy take on the fans in new campaign

When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years the tractor, which competes with John Deere and others, has racked up nearly 8,000 extraordinary and effusive five-star reviews. 

When it came time to refresh the campaign in 2020, Minneapolis-based Colle McVoy tapped into this gold mine of Cub Cadet consumer reviews to create a national ad campaign that reflects the enthusiasm and authenticity of these passionate fans while also surprising and delighting new ones.

The results are funny and well, just watch:

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The spots are airing on channels like ESPN and Discovery. All campaign elements, including social media content and in-store signage, highlight detailed product attributes and features in the uncomplicated and transparent words of the reviewers.

SOURCE: Minneapolis Egotist