REEL LA Archives

REEL LA

Jack Daniel’s launches new ‘Make it Count’ film

By Reel 360 Dec 19, 2020

Following Jack Daniel's first global ad campaign, the brand challenged Los Angeles' Spark Foundry to rethink how the new campaign creative could be extended -- to build on th...

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Jack in the Box collabs with Becky G for Chicken Dance

By Reel 360 Dec 17, 2020

Start flapping those arms. In the latest campaign by our friends at David&Goliath, titled “New Chicken Dance,” Jack in the Box takes to TikTok to celebrate its bes...

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Wondros Collective Director Lee Farber’s PSA Campaign

By Reel 360 Dec 12, 2020

Wondros Collective and Emmy Award-winning Director Lee Farber shot an extensive PSA campaign for Stand Up To Cancer® (SU2C) and Rally Health earlier this year. Entitled "Make ...

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Jack goes for eat-leisure with Diamond Supply Co.

By Reel 360 Dec 3, 2020

What do you get when you combine Jack’s fun-loving, foodie energy with an iconic streetwear brand? A tasty, comfy collaboration that has street cred. In the latest campaign c...

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Teleflora goes Silent Night for holidays

By Reel 360 Dec 2, 2020

This year, it's more important than ever to let family and friends know you are thinking of them from afar. Teleflora introduces its 2020 holiday campaign, "The Impromptu Choir...

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Cut+Run’s Miyake edits ‘Black Joy Manifest’

By Reel 360 Nov 11, 2020

“Black Joy Manifesto” is a short film and poetic love letter to the beauty and importance of Black lives. Created by PASSERINE’s Adam Tillman-Young and Shalonda Cornitche...

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Team One, Intrinsic Wine “Challenge Everything”

By Reel 360 Oct 22, 2020

When it comes to the wine industry, we tend to see the same advertising tropes. Sunsets and vineyards. Grapes and oak barrels. A winemaker swirling a glass while taking in the ...

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Funworks unleashes Assassin’s Creed episodes

By Reel 360 Oct 21, 2020

Creative agency Funworks has partnered with Ubisoft for a series of unconventional episodic shorts for the upcoming video game Assassin's Creed Valhalla. Starring comedic actor...

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Jack in the Box creates Chicken-Scented face masks

By Reel 360 Oct 15, 2020

You didn't misread the headline. Calling all mask-wearing foodies! Prepare yourselves for a lip-smacking sensory experience that Jack in the Box has created to ...

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Honda just isn’t feeling Savage anymore

By Reel 360 Oct 9, 2020

Think of Honda going from Savage to well, tough. As in Fred Savage, the brand voice since 2014, and tough guy John Cena. The former WWE superstar turned actor, who will appear ...

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Woodshop director Peter Cote delivers new work for Cracker Barrel, Dunkin’ Cereal

By Reel 360 Oct 5, 2020

WoodShop Founders Executive Producer Sam Swisher and ECD/Director Trevor Shepard have welcomed Director Peter Cote to the company’s expanding roster of directorial talent. Co...

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UFC’s Buffer turns manscaping into sport

By Reel 360 Oct 2, 2020

Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man's personal 'mowing' experience in a new comedic spot for, featur...

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Hyundai drivers “Unlock Better” with 2021 Elantra

By Reel 360 Oct 2, 2020

Hyundai is letting drivers "Unlock Better" in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign, from AOR Innocean, provides early access ...

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KitchenAid film explores the ‘Possibilities of Honey’

By Reel 360 Sep 29, 2020

KitchenAid along with creative agency Idea Farmer, has announced the premiere of an original short film, The Possibilities Of Honey, available to watch on the brand’s newly m...

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Kia K5 lands a first-ever flat spin 360-degree stunt

By Colin Costello Sep 25, 2020

When we first watched this Kia "K5 Live" stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was ...

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Waka waka CA Lottery introduces Pac-Man Scratchers

By Reel 360 Sep 23, 2020

Pull out your neon leg warmers, track suits and fanny packs, and rock out to Tears for Fears and a Flock of Seagulls. California Lottery is giving us something to look forward ...

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Kia, David & Goliath prove K5 sedan is ultimate fun ride

By Reel 360 Sep 3, 2020

The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) has dropped a creative broadcast campaign and emb...

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Full-service production company forges new path

By Reel 360 Aug 21, 2020

Forge Media Group, a full-service video production company and studio has opened for business in Orange County. Founded by industry veterans, Matt Givot, Jeff Cole, and Jeff...

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Black celebrities inspire face masks in new PSA

By Reel 360 Aug 20, 2020

According to medical experts, wearing a face mask is among the most important actions an individual can take to help stop the spread of COVID-19 To support Black Americans w...

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AT&T and Lily return in first 5G campaign from BBDO

By Reel 360 Aug 10, 2020

AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third in...