REEL LA Archives

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Goodwill turns Orange County into Organ County

By Reel 360 Apr 6, 2021

This April for National Organ Donation Month, you can donate more than clothes and gently used items at Goodwill of Orange County stores – you can donate life. Through an inn...

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Kerry Washington produces Neutrogena Studios film

By Reel 360 Apr 5, 2021

Neutrogena, America’s #1 facial skincare brand, today announced the launch of its first-ever brand content studio, Neutrogena Studios, along with the of its first documentar...

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David&Goliath named AOR for Jollibee

By Reel 360 Mar 26, 2021

Integrated creative agency David&Goliath (D&G) today announces that it was awarded Agency of Record for Honeybee Foods Corporation (Jollibee) in late 2020. Jollib...

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Lily is back for March Madness for AT&T

By Reel 360 Mar 16, 2021

AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots set to air throughout the tournament, with the first to air starting this weeke...

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Leslie Jones double teams in Uber Eats campaign

By Reel 360 Mar 16, 2021

One of the first events cancelled in the beginning of the pandemic was last year’s NCAA's March Madness. It’s been a long year waiting, but now it’s back and Uber Eats is...

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LA, Chicago-based agency helps crime prevention data

By Daniel Patton Mar 12, 2021

Former FCB Chicago and Deutsch LA, Creative Director, Josh Hurley, and former Deutsch LA CD, Travis Swingler launched the creative/tech shop CNVYR last year with the intentions...

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Ataboy, LA Galaxy pay homage to fans

By Reel 360 Mar 11, 2021

Creative production company Ataboy Studios has teamed up with American professional soccer club LA Galaxy to pay homage to their loyal fans with the film, “Amor Eterno." ...

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Austin Peters directs Rag & Bone new spring campaign

By Reel 360 Mar 5, 2021

That's Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia's Peters has created a seriously powerful new spot, starrin...

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Zoe Saldana joins Snoop, Bad Bunny for a Corona

By Reel 360 Feb 26, 2021

Working towards a 'better you' shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocat...

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NuContext exec starts HBCU-to-Hollywood scholarship

By Reel 360 Feb 26, 2021

In 2019, NuContext Founder & Executive Producer Angela Guice traveled to legendary Historically Black Colleges and Universities (HBCU), Southern University in Baton Rouge, ...

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Zen & The Art Of Jaguar Racing

By Reel 360 Feb 16, 2021

Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for...

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Lexus teams with Ronny Chieng for Lunar New Year

By Reel 360 Feb 12, 2021

To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultur...

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Ad Council, WarnerMedia team for mask-wearing ad

By Reel 360 Feb 12, 2021

The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia today announced the launch of a new PSA featuring key moments from some of Warner Bros.' m...

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Sadira Furlow joins the Happy Money Movement

By Reel 360 Feb 11, 2021

Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a ...

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Schofield’s Flowers: helping brands bloom

By Reel 360 Feb 10, 2021

Schofield's Flowers opened in Chicago in 1896 by “Big Bill” Schofield. Twenty-six years later, Dion O’Banion, leader of the notorious North Side Gang (Al Capone’s ...

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‘Musicians wanted’ in Vans campaign from Better Half

By Reel 360 Feb 10, 2021

Better Half has exploded into New Year 2021 with an innovative, integrated campaign for Vans entitled “Musicians Wanted” featuring judges Anderson Paak, J.I.D., Bohan Phoen...

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Filmmaker Ranarivelo stops the monster snore

By Reel 360 Jan 25, 2021

Prolific film writer and director Alex Ranarivelo has leapt over to the commercial side to write, direct and produce his first spot for family business SnoreStop. The spot, ...

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2021 Virtual Sundance campaign launches

By Reel 360 Jan 19, 2021

Battery and Havas Media announce today the launch of a new campaign for the 2021 Sundance Film Festival. The pair executed the creative & media strategy for ...

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‘The Witnesses’ presents many vantage points of 2020

By Reel 360 Jan 6, 2021

When the pandemic began we all became witnesses to a world outside of our windows. And nothing was ever the same again. The Witnesses is a collaboration between filmmaker Matt ...

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David&Goliath turn Kia Sorento into storytelling machine

By Reel 360 Jan 4, 2021

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, tha...