It’s a Carnival for new Kia marketing campaign

(All-new campaign for an all-new category of Vehicle – the Carnival MPV)

Kia has debuted the all-new 2022 Carnival MPV in a multifaceted marketing campaign, the centerpiece of which is a :43-second broadcast spot entitled “What Else Ya Got?”

The spot, created by David&Goliath, illustrates how the Kia Carnival MPV offers active consumers a host of benefits to support their busy lives and stakes Carnival as a new offering in the unoccupied space between SUV and family hauler.

The new effort features the Kia Carnival MPV traveling along a stretch of desert road, passing through vignettes of life’s interesting moments. From dirt bike races to marathons, camping trips and moving to a new home, the Carnival is there through life’s turns.

In each scenario, one of Carnival’s key product features helps tell the story, from the second-row VIP lounge-style seating to the 3,500-lb. towing capacity and blind spot monitoring system.

The voiceover tells the audience: “Take it wherever. With whoever. Load it up. Change it. Challenge it. Throw everything – and the kitchen sink – at it. Every time, the all-new Kia Carnival MPV comes back with one thing to say: ‘What Else Ya Got?'” Watch below:

“The Carnival MPV defines a new vehicle segment – the multi-purpose vehicle: versatile, capable and comfortable, and provides owners what they need, when they need it,” said Russell Wager, vice president, marketing, Kia Motors America. “From daily commuting and long-haul road trips to camping adventures, family vacations and moving duty, the Carnival MPV easily transforms from a stylish and sophisticated adventurer to a cavernous cargo hauler. And everything in between.”

Penned at Kia’s California design studio, the Carnival wears a bold and boxy appearance that conveys the visual language found on the brand’s recent and highly successful line of rugged utility vehicles – Telluride, Sorento, and Seltos.

Inside, the three-row seven- or eight-passenger MPV delivers premium refinement, savvy technology and unexpected flexibility. And with best-in-class passenger and cargo room there is plenty of space to accommodate the day’s errands…or adventures.

The Carnival MPV arrives in the U.S. as a new name and will be the first vehicle sold in the U.S. with Kia’s new logo on its sculpted hood.