If you're going to cast Kim Kardashian in your first major advertising campaign, you might as well let her in on the joke. That's exactly what UPDATE Energy Drink does in a sha...
Some collaborations feel manufactured. Others feel inevitable. The latter is the case for the Reese's Oreo Cup, the fan-requested mashup that united America's best-selling cand...
Samsung expanded its partnership with Sony Pictures' Spider-Man: Brand New Day by bringing fan-favorite Jacob Batalon into Team Galaxy and launching a cinematic campaign that b...
If you've ever watched a group trip die in the group chat, KAYAK has a message for that one friend who never commits. The travel platform has teamed with lead agency Rethink to...
Constant Contact is making its biggest brand statement in years with the launch of "Great Needs Great," a national campaign that repositions the company from an email marketing...
Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel.
That idea is at the center of...
Could smell be the next frontier in out-of-home advertising? This summer, goodwipes and Quan Media Group are putting that question to the test with a multi-sensory activation o...
DoorDash is leaning into the small, oddly specific moments that make people reach for the app. In a new slice-of-life campaign created by Stein, produced by LANDIA US and direc...
Indeed is entering its next chapter with a new brand campaign built around a simple idea: Jobs Need People. Created in partnership with 72andSunny, the new campaign reflects In...
After more than 75 years as one of the most recognizable names in juice, Tropicana is refreshing its brand identity with a new masterbrand platform designed to connect with a n...
Cindy Crawford is bringing decades of iconic beauty credibility to a new partnership with Upneeq, the prescription eye drop designed to help adults with low-lying eyelids appea...
Envato is leaning directly into the chaos modern creatives feel every day with the launch of “Creative Flow: Activated,” a new campaign built around a pretty relatable idea...
Cowboys are back. Between the rise of country music culture, the continued dominance of Taylor Sheridan’s television universe, and Gen Z’s growing fascination with American...
Porsche is celebrating 75 years of motorsports history with a new global campaign from its recently appointed AOR, Lola USA, that transforms the automaker’s iconic racing po...
Engine is stepping beyond travel booking and into the corporate payments space with the launch of its first major brand campaign for Engine X, the company’s new corporate car...
NESCAFÉ is tapping into soccer culture’s most enduring tradition — the post-match conversation — with the launch of “The NESCAFÉ Third Half,” a new campaign rolling...
Priceline is dusting off one of advertising’s most recognizable brand characters and handing him to a new generation. In a nostalgia-fueled move designed to address rising tr...
Megan Fox is officially done with men’s deodorant habits and she’s not being subtle about it. In a new campaign for Dr. Squatch, Fox steps into the role of “Professor Fox...
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery.
Timed to golf season, the work f...
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset.
Titled...
