From “going to work” with Mom every day to Mom “going to school” with her kids, and the many snacks in between, Teleflora spotlights how having their mom by their side made the past year one of the most memorable for kids.
Now live on YouTube, Hulu, Facebook, and Instagram, the Teleflora effort narrates a daughter’s letter to her mom as the child reflects on the past year while drawing a picture.
Throughout this reflection, we see moments from the past year—a drawing of the mom teaching the girl how to ride a bike, both with masks on, proudly displayed on the mantel; a framed drawing of the mom working with kids on each side of her sitting on the mom’s desk as we see her typing away on her computer in the foreground with superhero adventures taking place in the back; kids jumping on the bed and laughing as the mom reminds them she’s in a work meeting in the other room.
The girl acknowledges how she always knew her mom has done a lot for her and for the family, but she was grateful to have a front row seat for it all, and Mom by her side, this past year.
The Teleflora campaign was created by The Wonderful Company’s in-house creative team, Wonderful Agency, led by executive creative director Damian Claassens. Watch below:
“Over the past year, balancing motherhood has become more challenging than ever. While moms selflessly show up for everyone, they often neglect their own needs,” said Danielle Mason, vice president of consumer marketing, Teleflora.
She adds, “As a working mom myself, I understand what it means to simultaneously juggle motherhood and a career from home—without any boundaries. Moms want to be truly seen and deserve to be celebrated, even more than ever. And what better way to honor moms this year than through the eyes of their children, who have spent so much time noticing and admiring Mom’s magnificence?”
“Drawn to Mom” is an extension of Teleflora’s ongoing “Love Out Loud” brand platform, encouraging people to share love. On May 3, Teleflora will encourage its followers on Instagram and Facebook to share how a mom in their lives goes above and beyond for their kids for a chance to receive a $100 Teleflora gift card.