Taco Bell achieves new heights with WoodShop

(Woodshop does an incred job for Taco Bell)

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop take taco cravings to new heights in a series of spots from agency Deutsch LA for Taco Bell.

Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among the stars. Either way, your burrito is only a dollar. Watch below:

Behind the Scenes

Woodshop’s ECD Trevor Shepard headed the live-action creative, with CD Michelle Pak overseeing the visual effects and postproduction process. We also have a BTS video of how Woodshop created the magic in these spots.:


CLIENT: Taco Bell

AGENCY: Deutsch 

  • Creative Directors: Jeremiah Wassom, Armando Samuels 
  • Senior Art Director: Micah Wilkes 
  • Senior Copywriter: Ryan Schade
  • Executive Producer: Paul Roy
  • Producer: Daniel Stenzel
  • Associate Producer: Lexie Curatolo 
  • Music Producer: Chip Herter
  • Music Coordinator: Will Eichler 


  • Executive Creative Director: Trevor Shepard
  • Creative Director: Michelle Pak
  • Director of Photography: Tom Lazarevich
  • Executive Producer: Sam Swisher
  • Producer: Ursula Camack

EDIT: WoodShop

  • Editor: Josh Bodnar
  • Assistant Editor: Jesse Richard

COLOR: Company 3


  • Producers: Mickey Briggs & Emily Avoujageli
  • Creative Director: Michelle Pak
  • VFX Supervisor: Jonah Hall
  • CG Artists: Casey Benn, Jeff Willette 
  • Nuke Compositors: Eva Flodstrom, Michael Loney
  • After Effects Animator: TJ Sochor