Working towards a ‘better you’ shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Guardians of the Galaxy’s and Star Trek’s Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness.
“There’s no better way to go with the flow of life than with a cold beer. It’s always been in me to strive for a balanced perspective, and together with Snoop, Bad Bunny, and Corona we are encouraging people to live ‘La Vida Mas Fina,’” commented Zoe.
Continuing the narrative from Corona’s ‘Shell Phone’ commercial that debuted this past fall, the new :30 second spot titled ‘Zoe Makes Three’ features Snoop and Bad Bunny adding Saldana to a three-way call just to say ‘hey’, officially making her a part of la familia Más Fina.
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“We are thrilled to welcome Zoe Saldana to la familia and look forward to having her pick up the shell phone for Corona Premier!” said Ann Legan, vice president of brand marketing, Corona.
In partnership with MullenLowe Los Angeles, Corona’s ‘La Vida Más Fina’ campaign launched in August 2020, with the original godfather of chill, Snoop Dogg, and joined shortly after by Latin crossover artist, Bad Bunny.
In the campaign, each pop culture icon brings their unique perspective on what truly makes life finer, featuring perspective on time, relationships, priorities, and the keys to contentment.
As written on every bottle, Corona is crafted to be ‘La Cerveza Más Fina’ (‘The Finest Beer’), and the campaign takes this philosophy a step further. Translated as ‘The Fine Life’, the tagline is intentionally in Spanish, symbolising a heightened recognition of Corona’s heritage and the growing Hispanic population in the United States.
The film with Saldana et al will debut this Sunday evening during the U.S’s 78th annual Golden Globes and additional work will begin to roll out throughout the spring.
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CREDITS:
CLIENT: Corona Beer
AGENCY: MullenLowe LA
- CEO: Lee Newman
- MANAGING DIRECTOR: Javier Passerieu
- HEAD OF STRATEGY: Mollie Partesotti
- GROUP STRATEGY DIRECTOR: Anna Vlajkovic
- SENIOR BRAND STRATEGIST: Sheida Karami
- EXECUTIVE CREATIVE DIRECTORS: Carlos Alija and Laura Sampedro
- GROUP CREATIVE DIRECTOR(S): Barton Corley and Jeff Beberman
- CREATIVE DIRECTOR: Patrick Simkins
- SENIOR COPYRWRITER: Gloria Concepcion
- SENIOR ART DIRECTOR: Forest Abruzzo
- ART DIRECTOR: Will Holmes
- WRITER: Ryan Niland
- HEAD OF INTEGRATED PRODUCTION: Kate Hildebrant
- PRODUCERS: Alyson Buoncristiani and Marco Vidalis
- DIRECTOR OF ART PRODUCTION: Karen Youngs
- DIRECTOR OF BUSINESS AFFAIRS: Davina Turnbull
- SENIOR BUSINESS AFFAIRS MANAGER: Nickie Kolb
- GROUP ACCOUNT DIRECTOR: David McKenzie
- ACCOUNT DIRECTOR: Caroline Hanley
- ACCOUNT SUPERVISOR: Heloise Palacio
- SENIOR ACCOUNT EXECUTIVE: Lane Davis
- DIRECTOR OF PR: Erica Samadani
- GROUP ACCOUNT DIRECTOR: Kayla Gorski
- ACCOUNT SUPERVISOR: Lisl Magboo
- ACCOUNT EXECUTIVE AUREAL CORDERO
PRODUCTION COMPANY: Anonymous Content
- DIRECTOR: Tim Godsall
- EXECUTIVE PRODUCER: SueEllen Clair
- LINE PRODUCER: James Graves
- DP: Tim Hudson
PRODUCTION SERVICE COMPANY: LATITUDE 18 Films
- EXECUTIVE PRODUCERS: Santos Rivera and Gerry Rivera
- LINE PRODUCER: Patti Getker
EDIT: Arcade Edit
- EDITORS: Laura Sanford and Paul Martinez
- ASSISTANT EDITORS: Paulo Miramontes and Fernando Raigoza
- EXECUTIVE PRODUCER: Crissy DeSimone
- SENIOR PRODUCER: Kirsten Thon-Webb
COLOR CORRECT: MPC Los Angeles
- COLORIST: Ricky Gausis
- ASSISTANT COLOURIST: Sam Ziaie
- EXECUTIVE PRODUCER: Meghan Lang Bice
- PRODUCER: Caitlin Forrest
- ASSOCIATE PRODUCER: Alex Zhao
VFX: MPC Los Angeles
- VFX SHOOT SUPERVISOR: Morten Vinther
- CREATIVE DIRECTOR/LEAD FLAME ARTIST: Claus Hansen
- VFX SENIOR PRODUCER: Susan Harris
- FLAME ARTISTS: Andre Arevalo and Theo Maniatis
- MANAGING DIRECTOR: Robert Owens
- EXECUTIVE PRODUCER: Karen Anderson
- COORDINATOR: Tanner Hladek
VFX: MPC London
- FLAME ARTIST: Judy Roberts
- PRODUCER: Mireille Antoine
- NUKE COMPOSITOR: Mike Simons
- VFX: MPC Bangalore
- SENIOR PRODUCTION MANAGER: Neela Kumuda Parankusham
- SENIOR NUKE COMPOSITOR: Geetesh Gajanan Tari
AUDIO POST: Barking Owl
- SOUND DESIGN/MIXER: AJ Murillo
- ASSISTANT MIXER: Mikayla Peterson
- CREATIVE DIRECTOR: Kelly Bayett
- PRODUCER: KC Dossett
