Daniel Patton Archives

REEL LA

LA, Chicago-based agency helps crime prevention data

By Daniel Patton Mar 12, 2021

Former FCB Chicago and Deutsch LA, Creative Director, Josh Hurley, and former Deutsch LA CD, Travis Swingler launched the creative/tech shop CNVYR last year with the intentions...

REEL LA

IW Group takes DJ Wasabi for spin to McDonald’s

By Daniel Patton Dec 4, 2019

Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry. ...

Reel 360 at Hollyshorts

Colin Costello’s ‘Dreamwisher’ among films at Hollyshorts

By Daniel Patton Aug 3, 2019

Writer/director Colin Costello brings 'Twilight Zone' inspired short film to the Oscar-qualifying Hollyshorts Film Fest Dreamwisher, an award-winning 8-minute film from wri...

REEL NEW YORK

Budweiser launches Apollo 11 promotion

By Daniel Patton Jul 23, 2019

Anheuser-Busch offers beer at the same price that the team from mission control paid in 1969: 35 cents Budweiser is offering drinkers a chance to celebrate Apollo 11...

Music

Brian Eno honored with his own asteroid

By Daniel Patton Jul 2, 2019

The stellar music legend’s place in outer space has been secured by an honorary celestial rock On Monday June 24, the Starmus Festival added scientific credibility to a b...

REEL MOVES/LA

Zach Braff joins RSA Films

By Daniel Patton Mar 19, 2019

It all started when the award-winning actor / writer / director bumped into executive producer Chris Karabas on the street Globally acclaimed production company RSA...

‘American Soul’ energizes the spirit of Don Cornelius

By Daniel Patton Feb 1, 2019

Ensemble drama celebrates how “the coolest brother on TV” united a community through music, dance, and fashion Fans endured a cold rain while waiting for a sneak...

OKRP helps Ace become “The Home Convenience Store”

By Daniel Patton Oct 10, 2018

A bold and extensive new campaign takes on the big boxers and Amazon with broadcast, digital, and calls-to-action Ace Hardware is amplifying its presence while dis...

In memoriam

Aretha Franklin was also “Queen of Advertising”

By Daniel Patton Aug 17, 2018

Amoco, Snickers, Pizza Hut, and McDonald’s are just a few of the brands that made their mark with help from The Queen of Soul For 50 years, Aretha Franklin built...

Cinespace Film Studios acquires new Chicago facility

By Daniel Patton Jul 12, 2018

Each of the 31 stages on the 1.5 million sq.-ft. original campus are booked, so the studio had to expand. "It's a good problem to have," says President Alex Pissio...

CANNES LIONS

DDB network claims a pride of Lions at Cannes

By Daniel Patton Jun 22, 2018

The concepts for "Exclusive the Rainbow" and "Trolling is Ugly" are worth the praise alone, but the executions are also exceptional. So far this week, DDB an...

The Obama’s Netflix deal is great news for Netflix viewers

By Daniel Patton May 28, 2018

"President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix" Twitter, 9:00 AM - 21 May 2018 Accordi...

FCB goes undercover with a Glad trash bag

By Daniel Patton Feb 26, 2018

FCB Chicago followed a Glad trash bag’s journey through the luggage-handling processes in airports across the country to make “Torture Tests,” a 90-second video that plays...

BREAKING NEWS

BETC Paris dominates 2017 Mobius Awards

By Daniel Patton Feb 5, 2018

BETC Paris earned Best of Show nods in two categories of the 2017 Mobius Awards, which were announced on February 1. Founded in 1971, the Mobius Awards is an annual culminati...

Super Bowl

Kraft Super Bowl spot focuses on “real families”

By Daniel Patton Jan 30, 2018

Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling A...

REEL MOVES

Columnist: Daniel Patton