Daniel Patton Archives

REEL LA

LA, Chicago-based agency helps crime prevention data

By Daniel Patton Mar 12, 2021

Former FCB Chicago and Deutsch LA, Creative Director, Josh Hurley, and former Deutsch LA CD, Travis Swingler launched the creative/tech shop CNVYR last year with the intentions...

REEL LA

IW Group takes DJ Wasabi for spin to McDonald’s

By Daniel Patton Dec 4, 2019

Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry. ...

INTERVIEW

Interview: Taking off with Bottle Rocket Media

By Daniel Patton Nov 14, 2019

Chicago video content agency Bottle Rocket Media fuels traditional expertise with DIY spirit. Guided by a pair of visionaries who met while working at the Oprah Winfrey Show, t...

Reel 360 at Hollyshorts

Colin Costello’s ‘Dreamwisher’ among films at Hollyshorts

By Daniel Patton Aug 3, 2019

Writer/director Colin Costello brings 'Twilight Zone' inspired short film to the Oscar-qualifying Hollyshorts Film Fest Dreamwisher, an award-winning 8-minute film from wri...

REEL NEW YORK

Budweiser launches Apollo 11 promotion

By Daniel Patton Jul 23, 2019

Anheuser-Busch offers beer at the same price that the team from mission control paid in 1969: 35 cents Budweiser is offering drinkers a chance to celebrate Apollo 11...

Music

Brian Eno honored with his own asteroid

By Daniel Patton Jul 2, 2019

The stellar music legend’s place in outer space has been secured by an honorary celestial rock On Monday June 24, the Starmus Festival added scientific credibility to a b...

REEL MOVES/LA

Zach Braff joins RSA Films

By Daniel Patton Mar 19, 2019

It all started when the award-winning actor / writer / director bumped into executive producer Chris Karabas on the street Globally acclaimed production company RSA...

‘American Soul’ energizes the spirit of Don Cornelius

By Daniel Patton Feb 1, 2019

Ensemble drama celebrates how “the coolest brother on TV” united a community through music, dance, and fashion Fans endured a cold rain while waiting for a sneak...

Sidebar helps Hershey update a holiday classic

By Daniel Patton Dec 13, 2018

”Heartwarming the World” spreads holiday joy by allowing users to create and share customized versions of “We Wish You A Merry Christmas” Sidebar recently kicke...

We Are Ultd, Reddit help McD’s “hamburger takeover”

By Daniel Patton Dec 1, 2018

McDonald’s dedicated agency teams with venerable website to celebrate the birthday of an internet legend with a historic activation and social campaign On Dece...

The 3% Conference rises in Chicago

By Daniel Patton Nov 29, 2018

Expert speakers, engaging activities, and sensational presentations helped to guide 1,300 industry attendees onto the same important long-term group project ...

OKRP helps Ace become “The Home Convenience Store”

By Daniel Patton Oct 10, 2018

A bold and extensive new campaign takes on the big boxers and Amazon with broadcast, digital, and calls-to-action Ace Hardware is amplifying its presence while dis...

In memoriam

Aretha Franklin was also “Queen of Advertising”

By Daniel Patton Aug 17, 2018

Amoco, Snickers, Pizza Hut, and McDonald’s are just a few of the brands that made their mark with help from The Queen of Soul For 50 years, Aretha Franklin built...

Cinespace Film Studios acquires new Chicago facility

By Daniel Patton Jul 12, 2018

Each of the 31 stages on the 1.5 million sq.-ft. original campus are booked, so the studio had to expand. "It's a good problem to have," says President Alex Pissio...

CANNES LIONS

DDB network claims a pride of Lions at Cannes

By Daniel Patton Jun 22, 2018

The concepts for "Exclusive the Rainbow" and "Trolling is Ugly" are worth the praise alone, but the executions are also exceptional. So far this week, DDB an...

Ethan Hawke lives up to Siskel Center Renaissance honor

By Daniel Patton Jun 15, 2018

Ethan Hawke and Vincent D’Onofrio let loose for the Gene Siskel Film Center’s Annual Renaissance Gala last night Sitting in a couple of easy chairs o...

The Obama’s Netflix deal is great news for Netflix viewers

By Daniel Patton May 28, 2018

"President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix" Twitter, 9:00 AM - 21 May 2018 Accordi...

mcgarrybowen spot for Hidden Valley Ranch is a BFD

By Daniel Patton May 2, 2018

A new spot for Hidden Valley Ranch by the Chicago office of mcgarrybowen flirts with the prospect of a cussword before pulling a switcheroo kinda thing. Family Shaker descri...

In memoriam

Tribute to a legend: Jay B. Ross, Entertainment Lawyer

By Daniel Patton Mar 6, 2018

Attorney Jay B. Ross passed away on March 1. A beloved member of Chicago’s media community, Ross’s former client list reads like a who’s who of American music. James B...

REEL WOMEN

Reel Chicago launches “Reel Women”

By Daniel Patton Mar 6, 2018

Every single one of us got here by putting a woman through pain. That’s just a small part of the female sacrifice that keeps the world turning. There are also undeniable i...