One of the first events cancelled in the beginning of the pandemic was last year’s NCAA’s March Madness. It’s been a long year waiting, but now it’s back and Uber Eats is bringing fans ‘Double the Madness’ with BOGO deals all tournament long, and spots featuring actress and comedian Leslie Jones.
The 30-second ad breaks on the 18th of March as part of Uber Eats’ iconic ‘Tonight I’ll Be Eating’ campaign.
Created by independent creative agency Special Group U.S. , the Uber Eats ad plays with the contrast between today’s polished and together ‘2021 Leslie Jones and her total mess self from 2020.
As funny as only Leslie Jones can be, the two Leslies bicker about ordering BOGO (buy one, get one) loaded tots. “You are a mess,” says 2021. “Everybody was a mess!” pops 2020. Watch below:
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‘Double the Madness’ is the latest installment of Uber Eats’ ongoing celebrity match-up campaign, which has included Sir Patrick Stewart and Mark Hamill; Simone Biles and Jonathan Van Ness; and ‘Wayne’s World’s’ Mike Myers and Dana Carvey, alongside Cardi B.
CREDITS:
CLIENT : Uber Eats
- VP GLOBAL MARKETING: Thomas Ranese
- GLOBAL EXECUTIVE CREATIVE DIRECTOR: Danielle Hawley
- HEAD OF MARKETING, US & CANADA: Georgie Jeffreys
- GLOBAL HEAD OF BRAND: Shivram Vaideswaran
- GLOBAL EXECUTIVE PRODUCER: Otto Linwood III
- HEAD OF BRAND CAMPAIGNS, U.S. & CANADA: Lauren Hussey
- GLOBAL CREATIVE DIRECTOR: Natalie Purbrick
- SENIOR BUSINESS AFFAIRS MANAGER: Rashad Suarez
- GLOBAL SOCIAL MEDIA LEAD: Chris Jackson
- GLOBAL CONSUMER COMMUNICATIONS: Lexi Levin Mitchel
- MARKETING MANAGER: Vrinda Jhawar
- MEDIA MANAGER: Gracie Childress
AGENCY : SPECIAL GROUP U.S./Australia
- FOUNDING PARTNER / CEO: Lindsey Evans
- FOUNDING PARTNER / MANAGING DIRECTOR: Cade Heyde
- CCO / PARTNER: Tom Martin
- CCO / PARTNER: Julian Schreiber
- CCO / PARTNER: William Gelner
- EXECUTIVE CREATIVE DIRECTOR: Dave Horton
- EXECUTIVE CREATIVE DIRECTOR: Matthew Woodhams-Roberts
- CREATIVE DIRECTOR: Alex Kaplan
- CREATIVE DIRECTOR: Barry Katz
- ART DIRECTOR: Amy Su
- ACCOUNT DIRECTOR: Evelyn Borgatta
- ACCOUNT SUPERVISOR: Chloe Seitz
- SENIOR PRODUCER: Marisa Wasser
- STILLS PRODUCER: Jasmine Sarbaz
- BUSINESS AFFAIRS: Jeff Estow
- CELEBRITY MANAGEMENT :
- CELEBRITY + IP PROCUREMENT VP : Matt Fleming
PRODUCTION COMPANY: Smuggler
- DIRECTOR: Guy Shelmerdine
- CO-FOUNDER: Patrick Milling-Smith
- CO- FOUNDER: Brian Carmody
- EXECUTIVE PRODUCER: Allison Kunzman
- CHIEF OPERATING OFFICER: Andrew Colon
- HEAD OF PRODUCTION: Alex Hughes
- PRODUCER: Donald Taylor
EDIT : CARTEL
- EDITOR: Andy McGraw
- EDITOR: Matt Berardi
- EDITOR: Dusten Zimmerman (social)
- EP: Lauren Bleiweiss
- EP: Alaina Zanotti
- ASST: Zach Edwards
- ASST: Roy Herbert
- PRODUCER: Sarah Schachte
COLOR : PARLIAMENT
- COLORIST: Dimitri Zola
- COLOR ASSIST: Taylor Pool
- EXECUTIVE PRODUCER, COLOR: Meghan Lang
- SENIOR COLOR PRODUCER: Diane Valera
- ASSOCIATE PRODUCER: Phoebe Torsilieri
AUDIO POST STUDIO: ELEVEN
- MIX/SOUND DESIGN: Jordan Meltzer
- ASST MIXER: Marco Tornillo
- EXECUTIVE PRODUCER: Melissa Elston
