Neutrogena, America’s #1 facial skincare brand, today announced the launch of its first-ever brand content studio, Neutrogena Studios, along with the of its first documentary short, titled In the Sun, which is Executive Produced by Emmy Award Winning Actress Kerry Washington.
The content studio will provide an innovative medium to tell compelling stories that educate about the science behind skin health, celebrate healthy skin for all, and inspire people to action.
The first project, In the Sun is a poignant and inspiring documentary that lets viewers follow the skin health journeys of seven families facing extraordinary circumstances as they navigate the long-term effects of living life in the sun, while still living vibrant lives.
According to the World Health Organization, one in every three cancers diagnosed across the globe is a skin cancer. Moreover, skin cancer affects all races, ages and ethnicities with diagnoses increasing each year.
This documentary short comes at a critical moment, delivering key information and dispelling common misconceptions around skin health and sun safety through real stories that span across generation, race and gender, led by the expertise of Los Angeles-based dermatologist Dr. Shirley Chi.
“In the Sun is a powerful example of the impact that real stories, shot from a diverse range of perspectives, can have on inspiring necessary health outcomes. I’m looking forward to sharing this educational documentary short in collaboration with Neutrogena in order to raise awareness around self-care, skin health, and sun safety. And I am excited about what narratives are yet to come, in the future, from Neutrogena Studios,” says Brand Ambassador and film Executive Producer, Kerry Washington. Watch the trailer below:
“At the heart of Neutrogena Studios is our mission to create content with impact. By leveraging our scale as the #1 Dermatologist Recommended skincare brand, we’re creating a stage for diverse creators to tell their stories. Through their authenticity, these stories elevate the meaning of skin care, empowering viewers with the information they need to take action in protecting and nurturing any and all types of skin,” said Sebastian Garcia-Vinyard, Studio Content Director of Neutrogena Studios.
Neutrogena Studios will be guided by the seasoned perspectives of its Board of Advisors, a carefully balanced coalition selected to support the creation of feature documentaries, scripted shorts and more.
They will provide guidance in their respective areas of expertise ranging from Behavioral Health and Science to Entertainment & Film among other sectors. The brand is also announcing the launch of the Neutrogena Studios: First Frame™ program, Powered by Ghetto Film School.
In the Sun will debut on April 27, marking Neutrogena Studios’s foray into crafting content that informs, entertains and ignites conversation about skin health and human stories for people from all backgrounds.