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Nike turns Chinese tradition into high octane chase
  • International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020
Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...
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Cornerstone Consulting Org. taps MARC USA as AOR
  • Reel Pittsburgh

Cornerstone Consulting Org. taps MARC USA as AOR

By Reel 360 Jan 14, 2020
Today, Veteran-owned Cornerstone Consulting Organization (CCO) has named MARC USA its first Agency of Record as part of the firm’s aggressive growth strategy. The Ohio-based...
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Director Shane Valdez, EP Norm Reiss launch Realm Films
  • REEL MOVES/LA

Director Shane Valdez, EP Norm Reiss launch Realm Films

By Reel 360 Jan 14, 2020
There is nothing like starting a new year, forget that a new decade, with a new venture. Incredibly talented and innovative Director Shane Valdez, with long-time Producer Norm ...
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The Engine is Red hires Cannabis expert Winter
  • REEL MOVES/MINNEAPOLIS

The Engine is Red hires Cannabis expert Winter

By Reel 360 Jan 13, 2020
The Engine is Red has hired cannabis industry expert, Zach Winter as Director of Client Partnerships to oversee client acquisition at the agency’s Santa Rosa and Minneapolis...
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One Club announces jury for Young Ones Student Awards
  • The One Club

One Club announces jury for Young Ones Student Awards

By Reel 360 Jan 13, 2020
Ogilvy Creative Director Kate Desmarais, Leo Burnett VP, Strategy Director Stephanie Dials and Accenture Designer Dahye Ok will represent Chicago on the The One Club for Creati...
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Carmichael Lynch named AOR for Bush Bros
  • REEL MINNEAPOLIS

Carmichael Lynch named AOR for Bush Bros

By Reel 360 Jan 10, 2020
Beans, beans good for the... revenue. Bush Brothers & Company, the iconic family-owned bean company, announced that Minneapolis-based Carmichael Lynch will serve as th...
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McCain Food Service names Smith Bros AOR
  • Reel Pittsburgh

McCain Food Service names Smith Bros AOR

By Reel 360 Jan 9, 2020
Congrats to Pittsburgh-based agency Smith Brothers. McCain Foods, the world’s largest manufacturer of frozen potato products, has them its agency of record for its food servi...
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Secret spotlights women who don’t sweat over obstacles
  • REEL Cincinnati

Secret spotlights women who don’t sweat over obstacles

By Reel 360 Jan 8, 2020
P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant - 'All Strength, No Sweat' - all handpicked for their ac...
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Dell Blue welcomes Lead Creative Editor Jason Uson
  • Reel Moves/Austin

Dell Blue welcomes Lead Creative Editor Jason Uson

By Reel 360 Jan 8, 2020
Dell Blue, the internal creative agency for Dell, has added Jason Uson as Senior Lead Creative Editor. An award-winning editor, Uson has worked on commercials, online content, ...
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AKA NYC works out with YMCA to launch #WeAreY
  • REEL NEW YORK

AKA NYC works out with YMCA to launch #WeAreY

By Reel 360 Jan 3, 2020
The YMCA of Greater New York today announced the launch of its first-ever brand campaign called "#WeAreY." Launched December 26, 2019, the 360-degree, integrated campaign proje...
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Pepsi rings in new decade w/first tagline in 20 years
  • REEL NEW YORK

Pepsi rings in new decade w/first tagline in 20 years

By Reel 360 Jan 2, 2020
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently - by encouraging consumers to u...
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2019 in Review: The Best of “Reel Ad of the Week”
  • Year in Review

2019 in Review: The Best of “Reel Ad of the Week”

By Colin Costello Dec 27, 2019
The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted co...
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Tremblay tapped to run One Publicis Team Samsung
  • REEL MOVES/NEW YORK

Tremblay tapped to run One Publicis Team Samsung

By Reel 360 Dec 19, 2019
Publicis Groupe has named Louis-Phillipe ‘LP’ Tremblay Chief Creative Officer of One Publicis Team Samsung, effective today.  In this newly created role, Louis-Phillip...
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Chuck Studios, Manna Room cook food spot for homeless
  • REEL LA

Chuck Studios, Manna Room cook food spot for homeless

By Reel 360 Dec 19, 2019
Living in Los Angeles County you see homelessness and hunger everywhere. Under overpasses. In front of your building, home or gym. On the buses and trains. The county is home t...
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Dell, Cut+Run’s Stephen Jess help blind girl see
  • Reel Ad of the Week

Dell, Cut+Run’s Stephen Jess help blind girl see

By Reel 360 Dec 19, 2019
Dell Technologies has always believed technology has the power to solve some of the world's greatest challenges, break down barriers, and create opportunity for all. T...
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Mower taps Doug Kamp as Chief Creative Officer
  • REEL MOVES/NEW YORK

Mower taps Doug Kamp as Chief Creative Officer

By Reel 360 Dec 17, 2019
Independent advertising, marketing, and public relations agency Mower is focusing on growth and enhancing creative strengths heading into 2020 by naming Doug Kamp as ...
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Hallmark apologizes for pulling same-sex wedding ad
  • TV

Hallmark apologizes for pulling same-sex wedding ad

By Reel 360 Dec 16, 2019
Kansas City-based The Hallmark Channel, has reversed what it called a “wrong decision,” stating Sunday it will reinstate a Zola commercial featuring a same-sex couple that ...
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BBDO latest agency to get in on the banana action
  • REEL MINNEAPOLIS

BBDO latest agency to get in on the banana action

By Reel 360 Dec 15, 2019
Advertisers are going bananas over parodying banana art. You know the one - Comedian created by Maurizio Cattelan that sold for $120,000 at Art Basel in Miami Beach. Last week,...
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Colle McVoy targets Chicago for Jackson Hole skiing
  • REEL MINNEAPOLIS

Colle McVoy targets Chicago for Jackson Hole skiing

By Reel 360 Dec 15, 2019
In order to make a cold Chicagoan's bus wait a little more pleasant, but still cold, Minneapolis agency Colle McVoy has created an out-of-home activation for Jackson Hole Trave...
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BK, Germany offers free whopper to spoil ‘Star Wars’
  • International

BK, Germany offers free whopper to spoil ‘Star Wars’

By Colin Costello Dec 12, 2019
Talk about having a last meal. Created by Hamburg agency Grabarz & Partner, Burger King Germany is offering free Whoppers to fans... for a price - spoil Star Wars: The Rise...
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