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Kobe Bryant: through the advertising years
  • In memoriam

Kobe Bryant: through the advertising years

By Colin Costello Jan 27, 2020
There was a famous 1996 Michael Jordan-Nike commercial from longtime agency Wieden and Kennedy called "Frozen Moments." In it, Jordan gets the ball and goes for a typical "Mich...
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Budweiser celebrates ‘typical Americans’ for Super Bowl
  • Super Bowl

Budweiser celebrates ‘typical Americans’ for Super Bowl

By Reel 360 Jan 23, 2020
Today, Budweiser revealed its Super Bowl spot 'Typical American', featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most...
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Kia releases Super Bowl teaser for 2021 Seltos SUV
  • Super Bowl

Kia releases Super Bowl teaser for 2021 Seltos SUV

By Reel 360 Jan 23, 2020
Yesterday, we reported on Kia's use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upc...
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Michael Bay helms Hard Rock’s first Super Bowl spot
  • Super Bowl

Michael Bay helms Hard Rock’s first Super Bowl spot

By Reel 360 Jan 22, 2020
Hard Rock International is celebrating another milestone in the brand's almost 50-year history, with the announcement of the first ever brand commercial coinciding with the big...
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Old Spice wants you to smell like a man, man
  • Reel Portland

Old Spice wants you to smell like a man, man

By Reel 360 Jan 22, 2020
Old Spice celebrates 10 years since breaking the internet with its groundbreaking “Smell Like a Man, Man” campaign by bringing back the original Old Spice Guy Isaiah Mustaf...
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The Mighty ‘Menutaur’ arrives at Jack in the Box
  • REEL LA

The Mighty ‘Menutaur’ arrives at Jack in the Box

By Reel 360 Jan 22, 2020
Things are stacking up at Jack in the Box— and not just in burger patties! In the latest campaign by David&Goliath, Jack in the Box introduces the electric guitar- wield...
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Mr. Peanut meets fiery death saving Wesley Snipes
  • Super Bowl

Mr. Peanut meets fiery death saving Wesley Snipes

By Colin Costello Jan 22, 2020
RIP, Mr. Peanut. I ate you well. In by far what is the nuttiest Super Bowl teaser yet, Planters Peanuts has killed off beloved Mr. Peanut in a fiery death from AOR Vayner Media...
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GNC is there for you in new campaign from Havas
  • REEL NEW YORK

GNC is there for you in new campaign from Havas

By Colin Costello Jan 22, 2020
Let’s face it, being healthy is more overwhelming than ever (Keto, Whole30, Mediterranean, DASH, MIND…the list goes on!). For instance, I'm (mostly) Vegan at home and a Veg...
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El Camino Health’s new campaign takes shape
  • REEL SAN FRANCISCO

El Camino Health’s new campaign takes shape

By Reel 360 Jan 22, 2020
San Francisco South Bay Area hospital El Camino Hospital has made the transition from a hospital to integrated health provider, El Camino Health, which is detailed in the new ...
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Kia uses Super Bowl to fight youth homelessness
  • Super Bowl

Kia uses Super Bowl to fight youth homelessness

By Colin Costello Jan 22, 2020
While millions of us will be snacking away on chips and guac, guzzling beer and eating pigs in blankets during this year's Super Bowl, there will be another group who could car...
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J. Lo, Michael B. Jordan go own way in Coach campaign
  • REEL NEW YORK

J. Lo, Michael B. Jordan go own way in Coach campaign

By Reel 360 Jan 21, 2020
Presenting some advertising news that is actually NOT about the Super Bowl. New York-based Coach has launched its new campaign for spring. Titled, "Originals Go Their Own Way...
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Zac Efron latest celeb to put Bombas socks to the test
  • REEL NEW YORK

Zac Efron latest celeb to put Bombas socks to the test

By Colin Costello Jan 16, 2020
Zac Efron, is the newest celebrity to walk in former Miami Dolphins QB Dan Marino... socks. The star of High School Musical, Neighbors and The Greatest Showman has been enliste...
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It’s “Hammer Time” for Cheetos Super Bowl teaser
  • Super Bowl

It’s “Hammer Time” for Cheetos Super Bowl teaser

By Reel 360 Jan 16, 2020
Rather than show audiences the entire spot, brands are now beginning to create Super Bowl teasers for the big game. This new one for Cheetos Popcorn from Goodby Silverstein &a...
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Groupon taps TBWA\Chiat\Day NY
  • BREAKING NEWS

Groupon taps TBWA\Chiat\Day NY

By Reel 360 Jan 16, 2020
Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the ...
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Alex Bogusky departs CPB after 18-month return
  • REEL DENVER

Alex Bogusky departs CPB after 18-month return

By Reel 360 Jan 14, 2020
Citing the desire to spend more time with his family, iconic  CPB co-founder Alex Bogusky has announced that he will be leaving the famed agency (he founded in 1988)...
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Nike turns Chinese tradition into high octane chase
  • International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020
Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...
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Cornerstone Consulting Org. taps MARC USA as AOR
  • Reel Pittsburgh

Cornerstone Consulting Org. taps MARC USA as AOR

By Reel 360 Jan 14, 2020
Today, Veteran-owned Cornerstone Consulting Organization (CCO) has named MARC USA its first Agency of Record as part of the firm’s aggressive growth strategy. The Ohio-based...
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Director Shane Valdez, EP Norm Reiss launch Realm Films
  • REEL MOVES/LA

Director Shane Valdez, EP Norm Reiss launch Realm Films

By Reel 360 Jan 14, 2020
There is nothing like starting a new year, forget that a new decade, with a new venture. Incredibly talented and innovative Director Shane Valdez, with long-time Producer Norm ...
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The Engine is Red hires Cannabis expert Winter
  • REEL MOVES/MINNEAPOLIS

The Engine is Red hires Cannabis expert Winter

By Reel 360 Jan 13, 2020
The Engine is Red has hired cannabis industry expert, Zach Winter as Director of Client Partnerships to oversee client acquisition at the agency’s Santa Rosa and Minneapolis...
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One Club announces jury for Young Ones Student Awards
  • The One Club

One Club announces jury for Young Ones Student Awards

By Reel 360 Jan 13, 2020
Ogilvy Creative Director Kate Desmarais, Leo Burnett VP, Strategy Director Stephanie Dials and Accenture Designer Dahye Ok will represent Chicago on the The One Club for Creati...
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