REEL BUSINESS Archives

REEL BUSINESS

Kellogg’s to split into three separate companies

Jun 22, 2022

According to Kellogg's, they are telling their investors this new idea is "G-r-r-r-eat!" The Kellogg Company announced that its Board of Directors has approved a plan to se...

REEL BUSINESS

Bud Light puts creative into review

By Reel 360 Jun 10, 2022

Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands - Light, Light Seltzer and Light Next. Current...

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Nooooo! Apple discontinues iPod

By Reel 360 May 10, 2022

Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go. Now the tech giant has an...

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AMC Theatres revenue grew during Q1 compared to 2021

By Reel 360 May 10, 2022

On Monday, AMC Entertainment Holdings, Inc. (NYSE: AMC) (“AMC” or “the Company”) reported results for the first quarter ended March 31, 2022. Total revenues grew to ...

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Agency Source, AIR align to advance industry search capabilities

By Reel 360 May 2, 2022

The most comprehensive, up-to-date, curated list of advertising agencies, brands, and production companies (and their personnel) online - has joined forces with the Allian...

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ExxonMobil refuses to fly Pride flag for Pride month

By Joia DaVida Apr 25, 2022

The same company that dumped over 11 million gallons of crude oil into Alaska’s Prince William Sound is now receiving backlash for its latest hijinks. Taking a firm and defin...

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DeSantis continues to punish Disney for supporting LGBTQ+ rights

By Reel 360 Apr 25, 2022

Florida Governor Ron DeSantis signed legislation on Friday that strips Disney of a special district that covers Walt Disney World, after the company came out publicly against H...

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Frosted Grape Pop-Tarts are back!

By Reel 360 Apr 19, 2022

Nineties babies, get amped! Frosted Grape Pop-Tarts are coming back, fresh from their Y2K-era heyday, and they're bringing the best of the decade with them when they ...

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Warner Bros. Discovery considers overhauling DCEU

By Reel 360 Apr 18, 2022

It seems the MCU might actually be getting some competition in the near future. Variety has reported that multiple sources close to the situation have stated that Warner Bros. ...

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Baskin-Robbins reBRands itself

By Reel 360 Apr 12, 2022

Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happiness ice c...

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WarnerMedia and Discovery close merger

By Reel 360 Apr 8, 2022

Today Discovery, Inc. and AT&T Inc. announced that they have closed their transaction to combine the WarnerMedia business with Discovery. The combination creates a pow...

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Havas Group opens first virtual village in Metaverse

By Reel 360 Feb 23, 2022

Havas Group, physically present in over 100 countries with 68 Villages, now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual...

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Victoria’s Secret goes to the Cloud

By Reel 360 Feb 17, 2022

Victoria's Secret today announced the debut of Love Cloud, a new collection of bras and panties centered around all-day comfort. A first-of-its-kind campaign for the brand...

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Thor and Passing star Tessa Thompson is new face of Armani

By Reel 360 Jan 21, 2022

Armani Beauty is has announced American actress Tessa Thompson as the newest face. Thompson will feature in both the campaigns for the iconic Lumi...

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Microsoft shocks gaming world with purchase of Activision

By Reel 360 Jan 18, 2022

With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-gr...

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Black mortgage applicants are denied 84% more often than whites

By Reel 360 Jan 14, 2022

The Black homeownership rate that ticked up before the pandemic has again begun to fall, spurred by a widening mortgage approval gap between Black and white applicants. A ...

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Bank of America to lower overdraft fees

By Reel 360 Jan 11, 2022

Bank of America today announced significant changes to its overdraft services, including plans to eliminate non-sufficient funds (NSF) fees beginning in February, and to reduce...

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She Runs It: BIPOC industry growth drops from 13% to 5%

By Reel 360 Dec 2, 2021

Today, She Runs It released its 4th annual #Inclusive100 report on the state of inclusion and diversity across marketing, media and tech. The report is the industry's first D...

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New NFT marketplace Sombra Network launches

By Reel 360 Dec 1, 2021

Sombra Network is here, and it promises to create a new playing field for NFT creators, buyers, collectors and sponsors. Located at www.sombra.app, the new marketplace is ...

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Justice League teams up with Biden Administration to battle COVID

By Reel 360 Nov 16, 2021

DC’s iconic Justice League members, including Batman, Superman, Wonder Woman and more, will be supporting childhood COVID-19 vaccination as part of an ongoing collaboration b...