Dunkin’ launches first-ever recruitment campaign

(First national recruitment campaign for Dunkin’ from BBDO NY)

At a time of record unemployment, Dunkin’ has been an essential, trusted part of the communities it serves, with approximately 90% of Dunkin’ restaurants open to help keep Americans running and provide some sense of normalcy for loyal guests.

Now, as more of America opens up, Dunkin’ franchisees are seeking to hire up to 25,000 new restaurant employees at Dunkin’ locations, from front-counter to restaurant management, creating immediate jobs that offer long-term education benefits and key career skills for people all across the U.S.

To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment.

Created by BBDO, New York, the campaign is a series of new “Dunkin’ Runs on You” broadcast spots that provide a look at the spirit of teamwork and community, distinguishing jobs at all levels at Dunkin’ restaurants, and the extraordinary people who are proud to call themselves Dunkin’ team members.

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The effort also emphasizes the benefits of working at a franchise, which may include developing core skills and the foundation for professional growth, flexible and affordable education opportunities, flexible work schedules, competitive pay, and more.

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The campaign will launch in both English and Spanish on Monday, June 8, and will be featured on TV and digital, including a full suite of customizable assets to be leveraged based on individual franchise needs, including social, radio, out of home, job templates, and in-store POP.

SOURCE: Dunkin’