Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold.
At a time when “busy...
Megan Fox is officially done with men’s deodorant habits and she’s not being subtle about it. In a new campaign for Dr. Squatch, Fox steps into the role of “Professor Fox...
American Eagle is doubling down on summer’s most reliable staple with “Syd for Short,” a new campaign starring Sydney Sweeney and positioning jean shorts as the season’...
Prettybird has added director Nono Ayuso to its U.S. and U.K. rosters, bringing on a filmmaker known for his cinematic, human-driven storytelling.
Ayuso’s path to directin...
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery.
Timed to golf season, the work f...
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.”
The creative-led agency set out to reposit...
The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions.
Every finalist is guaranteed to take ...
Day One Agency is expanding its cultural footprint with the launch of Side Projects, a standalone studio designed to help brands better understand how they show up in culture.
...
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M.
As the vac...
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new aut...
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets.
The move extends Anomaly’s g...
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
Barbie headed to the desert, making its Coachella debut with an immersive “You Can Be Any Barbie” activation and a new line of festival merchandise.
The experience marke...
The Super Mario Galaxy Movie remained firmly in control of the box office, delivering $69 million in its second weekend and leading all films to a $124.6 million total. While t...
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann.
...
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto.
Th...
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset.
Titled...
Zambezi has been named creative agency of record for Nex Playground, with media strategy handled by its in-house arm, Scale by Zambezi.
The win comes as Nex Playground conti...
