Advertising news Archives · | Reel 360 - At the intersection of Advertising, Entertainment, Media and Production

REEL MOVES/LA

Los York adds Mikayla Gamble to director roster

By Reel 360 Jul 8, 2020 0 Comment

Mikayla Gamble has become known for crafting stories that explore the complexities, nuances, and narratives belonging to people of color. Now, Los York is tapping into Gamble's...

Reel Moves/Atlanta

Hall, Alexander are ready to get Pop’N with new agency

By Reel 360 Jul 8, 2020 0 Comment

Lori J. Hall and Jessica D. Lane Alexander want brands to show Black consumers they value their lives and not just the dollars they spend. The two former entertainment executiv...

REEL MOVES/NEW YORK

NY Wine & Grape Foundation pairs w/ Padilla

By Reel 360 Jul 8, 2020 0 Comment

The New York Wine & Grape Foundation (NYWGF) has announced a new partnership with integrated marketing firm Padilla headquartered in Minneapolis with offices in New York, C...

National

Advertising employment sees small gains in June

By Reel 360 Jul 6, 2020 0 Comment

Advertising has taken a real hit since COVID-19 shut most of the United States down in March. The cuts were largely due to pandemic-driven pullback in ad spending, causing alm...

International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020 0 Comment

McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...

Reel Ad of the Week

Ogilvy Health enlists Jason Voorhees for COVID-19 PSA

By Colin Costello Jul 3, 2020 0 Comment

Over the last few months, we have seen actors, athletes, musicians, and TV personalities, from Jennifer Aniston to "Ahnuld," donning masks to promote wearing them during the C...

REEL MOVES/LA

GALE adds Geoff Edwards as ECD

By Reel 360 Jul 3, 2020 0 Comment

GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Directo...

Advertising Awards

One Club and 3% Movement announce global jury

By Reel 360 Jun 30, 2020 0 Comment

The global jury of 88 creatives from 25 countries has been announced for Next Creative Leaders competition, run jointly by The One Club for Creativity and&n...

REEL MOVES/MINNEAPOLIS

Cari Bucci-Hulings joins Periscope as President

Jun 29, 2020 0 Comment

Approximately a month after Periscope reduced staff, the agency has now rebuilt their leadership team with a number of new hires, including former MARC-USA ( now called 9 Roof...

REEL SAN FRANCISCO

SweeTARTS wants us all to “Be Both” in new campaign

By Reel 360 Jun 29, 2020 0 Comment

In April 2019, Oakbrook-based SweeTARTS launched the ‘Be Both’ brand campaign by San Francisco-based Duncan Channon to celebrate its shared value with Gen-Z of being �...

REEL KENTUCKY

Papa Johns and Shaq introduce the Shaq-a-Roni

By Reel 360 Jun 29, 2020 0 Comment

Papa John’s announced today the launch of the new Shaq-a-Roni pizza in collaboration with board member and restaurant owner Shaquille O’Neal. Conceived by O’Neal himself,...

CANNES

Lions launch ‘Classic’ in partnership w/ Facebook

By Reel 360 Jun 25, 2020 0 Comment

Cannes Lions Live has launched Classic, a curated collection of the very best Lion-winning work, spanning from the dawn of the Festival in 1954 all the way through to 2000...

National

Halo Top wants us to stop “shoulding” ourselves

By Laura Day Jun 23, 2020 0 Comment

Halo Top’s new spot- featuring music from Momma Haze and some really bad-ass dance moves, serves to solidify the brand as the angel of ice cream. Offering a wide assortment...

REEL MOVES/LA

Epic Games partners with Battery and Havas Media

By Reel 360 Jun 23, 2020 0 Comment

Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campai...

REEL MINNEAPOLIS

Forget finding your Happy Spot, try the Skippy Place

By Reel 360 Jun 23, 2020 0 Comment

From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it�...

CANNES

Cannes Lions and WARC Release ‘Effectiveness Code’

By Reel 360 Jun 23, 2020 0 Comment

Today is Day Two of the virtually-held Cannes Lions. Today, the awards, along with sister company WARC, the global authority on marketing effectiveness, have today released The...

REEL TORONTO

Harry Rosen offers Dad a matching shirt and mask set

By Reel 360 Jun 21, 2020 0 Comment

Happy Father's Day! Following unprecedented demand for their locally made masks, Toronto-based luxury brand Harry Rosen surprised deserving Fathers with a limited-edition match...

REEL NEW YORK

Couples bond over Pornhub videos in new campaign

By Reel 360 Jun 21, 2020 0 Comment

Let's face it, porn is pretty difficult to talk about in most settings. Yeah, we giggle and joke about it like we're still in high school, hut have you ever sat down with your ...

REEL SAN FRANCISCO

Kaboom harnesses new ways of being together for Eckrich

By Reel 360 Jun 18, 2020 0 Comment

The Reel 360 team is hungry after watching this spot. Embracing new ways of being together is an essential part of a new Eckrich spot, both on screen and behind the scenes. Sha...

REEL NEW YORK

Dunkin’ welcomes back America’s coffee lovers

By Reel 360 Jun 17, 2020 0 Comment

As businesses start reopening across the country, Dunkin’ is launching a new spot to welcome back America’s coffee lovers to their neighborhood Dunkin’. Created by...