Advertising news Archives

REEL NEW YORK

NUTRO Pet Food asks “Who Wants A Walk?”

By Reel 360 May 14, 2020

Today, NUTRO Brand Pet Food launches a new ad comedically depicting the recent trend of increased exercise for pet dogs. With many Americans still adhering to stay at home gui...

REEL LA

Lily’s back… at home in two new AT&T spots

By Reel 360 May 11, 2020

Today, AT&T launches a new campaign – remaining empathetic to the current reality – while lightening the mood with a dose of charm via beloved spokes-character Lil...

AICP

AICP unveils COVID-19 workplace guidelines

By Reel 360 May 5, 2020

Matt Miller, President and CEO of AICP, has announced that the production and post production trade association has released an initial set of workplace guidelines for product...

REEL NEW YORK

She Runs It expands virtual community w/ eMemberships

By Reel 360 May 5, 2020

The Covid-19 stay-at-home restrictions recently prompted She Runs It – a 501c3 not-for-profit organization that supports women in marketing, media, and tech – to pivot ...

Reel Seattle

DNA launches #Hibeernation for Rainier Beer

By Reel 360 May 5, 2020

Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer dudes and dudettes, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” ...

BREAKING NEWS

Ogilvy’s John Seifert to step down

By Reel 360 Apr 28, 2020

He is the only CEO to have worked with all of Ogilvy's previous chairmen, including founder David Ogilvy. Now, after 41 years, current CEO John Seifert has announced that he ...

REEL MOVES/LA

McKinney LA brings in Andy Pearson as GCD

By Reel 360 Apr 27, 2020

Thankfully not all stories regarding ad agencies are about layoffs. McKinney has announced that it has named Andy Pearson Group Creative Director. The move dials up the heat on...

Reel Philly

Think-Traffic wants Philly to think restaurants

By Reel 360 Apr 24, 2020

A Philadelphia advertising agency has launched a creative social media campaign to help build business for local restaurants struggling during the ongoing COVID-19 pa...

National

GSD&M, Periscope, Zimmerman reduce staffs

By Reel 360 Apr 24, 2020

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based G...

Reel Seattle

DNA Seattle helps clients deliver “Just-in-time” ads

By Reel 360 Apr 15, 2020

Independent creative agency DNA’s in-house production company, Petting Zoo, has ramped up several new projects in record time, to help clients such as Taco Time Northwest, Go...

REEL NEW YORK

Burger King asks “Couch Po-ta-triots” to stay home

By Reel 360 Apr 10, 2020

Burger King and FCB have taken a pretty dope spin on the iconic tagline, "Home of the Whopper" and launched "Stay Home of the Whopper." The campaign serves as a call to arms f...

REEL NEW YORK

Coca-Cola and McCann react to social distancing

By Reel 360 Mar 24, 2020

Brands continue to react to the new edict of social distancing due to the rampant spread of the normal coronavirus COVID-19. Yesterday, we showed you how McDonald's separated i...

REEL MINNEAPOLIS

Cub Cadet, Colle McVoy take on the fans in new campaign

By Reel 360 Mar 23, 2020

When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years ...

REEL NEW YORK

Verizon reassures public with COVID-19 messaging

By Reel 360 Mar 19, 2020

Verizon is taking steps to assure the public that, no matter what comes with the COVID-19 pandemic, the Verizon network will still be working, so people can continue to communi...

Post

Laundry takes us behind the scenes of new Kilz spot

By Reel 360 Mar 16, 2020

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ primer. The new campaign via Los Angeles-based ad agency Arcana Academy encourage...

REEL WOMEN

Lixaida Lorenzo, GCD David&Goliath

By Lixaida Lorenzo Mar 16, 2020

Editor's Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women's...

REEL MOVES/LA

Battery brings in creatives from 72andSunny, Sid Lee

By Reel 360 Mar 13, 2020

Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that's a...

The Reel Black List

Geoffrey Edwards, making Black History all year long

By Geoffrey Edwards Mar 9, 2020

Editor's Note: "The Reel Black List" is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference ...

Reel Moves/Kansas City

Noel Cottrell joins VMLY&R as Chief Creative Officer

By Reel 360 Mar 6, 2020

VMLY&R has announced the appointment of Noel Cottrell as its Chief Creative Officer for Kansas City. In his new role, Noel will lead the office’s creative department, and...

Reel Moves/Kansas City

VMLY&R named AOR for YMCA, will staff up

By Reel 360 Mar 4, 2020

The "Y" in VMLY&R has more value tonight. The Chicago office, whose headquarters is in Kansas City, has been named "Agency of Record" for The YMCA. The agency scored the wi...