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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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No Sushi serves up entertainment-first website
  • Post

No Sushi serves up entertainment-first website

By Reel 360 Aug 5, 2026
No Sushi, the filmmaker-first post house founded by director Daps and producer Alexander Jamieson, has launched a new website that sharpens the company’s positioning around o...
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Dog’s breath stinks? Minties launches a ‘Mintervention’
  • REEL NEW YORK

Dog’s breath stinks? Minties launches a ‘Mintervention’

By Reel 360 Aug 3, 2026
Minties is getting personal in its latest effort against dog breath. Following the success of last year’s “Dog Breath Is Over” campaign, the pet dental-care brand has reu...
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NatureSweet introduces the Teamatoes in new campaign
  • REEL DALLAS

NatureSweet introduces the Teamatoes in new campaign

By Reel 360 Aug 3, 2026
NatureSweet has introduced a new crew of brand mascots, the Teamatoes, in “Taste All the Good,” the first campaign from the company’s recently appointed creative agency o...
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Director Paul B. Cummings joins Good Times
  • REEL MOVES/LA

Director Paul B. Cummings joins Good Times

By Reel 360 Aug 3, 2026
Creative production company Good Times has added Los Angeles-based director Paul B. Cummings to its roster for U.S. commercial representation. Known for visually driven come...
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Spider-Man: Brand New Day spins $355M domestic opening
  • Film

Spider-Man: Brand New Day spins $355M domestic opening

By Reel 360 Aug 3, 2026
Sony and Marvel’s Spider-Man: Brand New Day didn’t merely dominate the weekend box office—it came within striking distance of the biggest domestic debut in movie history....
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D&AD honors Salesforce and MrBeast’s ‘Beast Launch’
  • Advertising Awards

D&AD honors Salesforce and MrBeast’s ‘Beast Launch’

By Reel 360 Jul 31, 2026
Salesforce’s ambitious collaboration with MrBeast has earned recognition from D&AD, picking up a Wood Pencil for its multi-platform execution while also receiving honors ...
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Kim Kardashian turns self-parody into UPDATE Energy’s secret weapon
  • REEL LA

Kim Kardashian turns self-parody into UPDATE Energy’s secret weapon

By Reel 360 Jul 31, 2026
If you're going to cast Kim Kardashian in your first major advertising campaign, you might as well let her in on the joke. That's exactly what UPDATE Energy Drink does in a sha...
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Reese’s Oreo Cup celebrates a sweet first year with Lindsay Lohan
  • REEL LA

Reese’s Oreo Cup celebrates a sweet first year with Lindsay Lohan

By Reel 360 Jul 31, 2026
Some collaborations feel manufactured. Others feel inevitable. The latter is the case for the Reese's Oreo Cup, the fan-requested mashup that united America's best-selling cand...
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La-Z-Boy scores with Kristin Juszczyk and fan cave furniture
  • REEL MINNEAPOLIS

La-Z-Boy scores with Kristin Juszczyk and fan cave furniture

By Reel 360 Jul 31, 2026
As football fandom continues to reshape consumer culture, La-Z-Boy is betting that the next coveted piece of memorabilia won't hang in a closet; it'll sit in the middle of the ...
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La-Z-Boy expands Colle McVoy creative and social AOR
  • REEL MOVES/MINNEAPOLIS

La-Z-Boy expands Colle McVoy creative and social AOR

By Reel 360 Jul 31, 2026
La-Z-Boy is doubling down on its relationship with Colle McVoy, naming the Minneapolis agency its Creative and Social Agency of Record as the furniture maker continues its tran...
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RKD Group acquires Whiteboard to expand creative firepower
  • Reel Moves/Dallas

RKD Group acquires Whiteboard to expand creative firepower

By Reel 360 Jul 28, 2026
RKD Group is expanding its creative capabilities through the acquisition of award-winning branding and digital agency Whiteboard, a move that underscores the growing importance...
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Paramount pumps brakes on Warner Bros. Discovery merger
  • REEL BUSINESS

Paramount pumps brakes on Warner Bros. Discovery merger

By Reel 360 Jul 25, 2026
Paramount has agreed to delay closing its proposed merger with Warner Bros. Discovery while a sweeping antitrust lawsuit brought by a coalition of 12 state attorneys general wo...
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Johnny Depp stuns fans with surprise Scrooge appearance
  • COMIC-CON

Johnny Depp stuns fans with surprise Scrooge appearance

By The Geek Jul 25, 2026
Comic-Con is known for surprise celebrity appearances, but few were as unexpected as Johnny Depp strolling through San Diego's Gaslamp Quarter dressed as Ebenezer Scrooge. D...
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Samsung Galaxy swings into the Spider-Verse with Jacob Batalon
  • REEL LA

Samsung Galaxy swings into the Spider-Verse with Jacob Batalon

By Reel 360 Jul 24, 2026
Samsung expanded its partnership with Sony Pictures' Spider-Man: Brand New Day by bringing fan-favorite Jacob Batalon into Team Galaxy and launching a cinematic campaign that b...
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Rethink puts travel procrastinators on blast for KAYAK
  • REEL LA

Rethink puts travel procrastinators on blast for KAYAK

By Reel 360 Jul 24, 2026
If you've ever watched a group trip die in the group chat, KAYAK has a message for that one friend who never commits. The travel platform has teamed with lead agency Rethink to...
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Ultimate Sevens uses AI to tell fans: ‘Don’t Call It Rugby’
  • SPORTS

Ultimate Sevens uses AI to tell fans: ‘Don’t Call It Rugby’

By Reel 360 Jul 24, 2026
As sports brands continue to embrace AI as a creative tool, Brothers & Sisters is putting the technology front and center in a new global campaign for Ultimate Sevens, the ...
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Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’
  • REEL BOSTON

Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’

By Reel 360 Jul 24, 2026
Progressive is taking an unexpected turn with one of advertising's most beloved recurring characters. In the latest installment of its long-running Dr. Rick campaign from agenc...
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Sony to restore Cinerama Dome by 2028
  • REEL BUSINESS

Sony to restore Cinerama Dome by 2028

By Reel 360 Jul 24, 2026
One of Hollywood's most beloved movie palaces is finally getting a second act. Sony Pictures Entertainment announced it will restore and reopen the legendary Cinerama Dome, end...
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California tax credits fuel scripted production, but filming still down
  • PRODUCTION CENTRAL

California tax credits fuel scripted production, but filming still down

By Reel 360 Jul 23, 2026
The expanded Film & Television Tax Credit Program for California is beginning to deliver tangible results, with more incentive-backed television dramas and feature films mo...
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Coffee mate and Carl Radke enter a ‘Situation-Sip’
  • REEL NEW YORK

Coffee mate and Carl Radke enter a ‘Situation-Sip’

By Reel 360 Jul 22, 2026
Coffee mate is embracing the language of modern dating with the launch of Situation-Sip, a limited-edition mixed fruit-flavored creamer promoted through a tongue-in-cheek campa...
More »

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