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Columnist: Reel 360

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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Victim Services Toronto expands ‘Ask for Angela’
  • REEL TORONTO

Victim Services Toronto expands ‘Ask for Angela’

By Reel 360 Apr 11, 2026
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto. Th...
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Lenovo turns NYC into creative playground in Copilot+ campaign
  • REEL NEW YORK

Lenovo turns NYC into creative playground in Copilot+ campaign

By Reel 360 Apr 11, 2026
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
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Pacifico doubles down on yellow in new campaign
  • REEL LA

Pacifico doubles down on yellow in new campaign

By Reel 360 Apr 11, 2026
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset. Titled...
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Zambezi lands Nex Playground as creative AOR
  • REEL MOVES/LA

Zambezi lands Nex Playground as creative AOR

By Reel 360 Apr 10, 2026
Zambezi has been named creative agency of record for Nex Playground, with media strategy handled by its in-house arm, Scale by Zambezi. The win comes as Nex Playground conti...
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Team One explores a world where reality is rare
  • REEL LA

Team One explores a world where reality is rare

By Reel 360 Apr 6, 2026
Isn’t it nice to know some things are still real? In a world flooded with fakes, replicas, and increasingly flawless simulations, authenticity is becoming harder to find, and...
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Super Mario Galaxy Movie owns Easter weekend B.O.
  • Film

Super Mario Galaxy Movie owns Easter weekend B.O.

By Reel 360 Apr 6, 2026
Universal’s The Super Mario Galaxy Movie powered the Easter weekend box office to its strongest showing of 2026, opening to $130.9 million over three days and driving the tot...
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Writers Guild reaches tentative four-year deal with AMPTP
  • UNION NEWS

Writers Guild reaches tentative four-year deal with AMPTP

By Reel 360 Apr 5, 2026
There will be no strike. The Writers Guild of America has reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on a new four-year ...
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New Era unveils 2026 MLB cap collections
  • SPORTS

New Era unveils 2026 MLB cap collections

By Reel 360 Apr 3, 2026
New Era is stepping into the 2026 MLB season with a refreshed lineup of on-field and fan-ready caps, blending performance upgrades with design updates across its Batting Practi...
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Rockies launch “We’re Here for the Climb” campaign
  • SPORTS

Rockies launch “We’re Here for the Climb” campaign

By Reel 360 Apr 3, 2026
The Colorado Rockies are embracing a fresh identity heading into the 2026 season with a new campaign built around a simple but pointed message: New era. At altitude. We’re...
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Royals.TV launch signals new streaming era
  • SPORTS

Royals.TV launch signals new streaming era

By Reel 360 Apr 3, 2026
The Kansas City Royals are stepping into a new era of local broadcasting with the launch of Royals.TV, a direct-to-consumer streaming platform designed to give fans in-market a...
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Atlanta Braves expand “Braves Country” across six states
  • SPORTS

Atlanta Braves expand “Braves Country” across six states

By Reel 360 Apr 3, 2026
The Atlanta Braves are taking a regional approach to fandom, building a marketing strategy designed to connect with audiences across what the team calls “Braves Country.” ...
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MLB taps Japan’s “Breakfast Club” fandom
  • SPORTS

MLB taps Japan’s “Breakfast Club” fandom

By Reel 360 Apr 3, 2026
Baseball may be America’s pastime, but Major League Baseball is making it clear the game never sleeps. In a new Opening Day spot aimed at Japanese audiences, MLB leans into t...
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Yankees lean into humor with Opening Day spots for YES and the team
  • SPORTS

Yankees lean into humor with Opening Day spots for YES and the team

By Reel 360 Apr 3, 2026
The New York Yankees are kicking off the 2026 season with a one-two creative punch, pairing comedy, driven utility with a more traditional brand anthem. On the YES side, the...
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Ice Cube x Freddie Freeman kick off MLB Opening Day
  • SPORTS

Ice Cube x Freddie Freeman kick off MLB Opening Day

By Reel 360 Mar 31, 2026
If baseball is trying to feel cool again, this is how you do it. For its 2026 Opening Day push, Major League Baseball (MLB) teamed up with Ice Cube and Freddie Freeman in a fas...
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Goldie Hawn honored at 4th Annual Snow Ball Gala
  • Celebrity

Goldie Hawn honored at 4th Annual Snow Ball Gala

By Reel 360 Mar 31, 2026
The Children’s Oncology Support Fund (COSF) brought together leaders from entertainment, philanthropy, and business for its 4th Annual Aspen Snow Ball Gala, held on March 21 ...
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Drake Cooper names Kyle Acquistapace Executive Media Director
  • REEL MOVES/BOISE

Drake Cooper names Kyle Acquistapace Executive Media Director

By Reel 360 Mar 24, 2026
Drake Cooper is strengthening its media leadership, bringing on industry veteran Kyle Acquistapace as Executive Media Director, a newly created role at the independent agency. ...
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Rethink names Jon Legere first Chief Production Officer
  • REEL MOVES/NEW YORK

Rethink names Jon Legere first Chief Production Officer

By Reel 360 Mar 24, 2026
Rethink is leveling up its production game, naming Jon Legere as its first-ever Chief Production Officer as the independent agency continues its rapid growth. Based in New Y...
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Joy Kilpatrick signs with PRETTYBIRD UK
  • REEL MOVES/LA

Joy Kilpatrick signs with PRETTYBIRD UK

By Reel 360 Mar 24, 2026
PRETTYBIRD UK is adding director Joy Kilpatrick to its roster, extending her representation internationally alongside the company’s U.S. arm. Already a sought-after commer...
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Disney pulls plug on OpenAI deal as Sora shuts down
  • REEL BUSINESS

Disney pulls plug on OpenAI deal as Sora shuts down

By Reel 360 Mar 24, 2026
In a move that sends another ripple through Hollywood’s uneasy relationship with AI, Disney is backing out of its high-profile deal with OpenAI following the shutdown of Sora...
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