Milk & Honey Films has signed Los Angeles-based director Dylan Bradshaw to its global commercial roster.
Bradshaw broke through nationally after winning the 2025 Doritos Crash the Super Bowl competition with his self-funded spot Abduction, which aired during the Super Bowl and introduced a much wider audience to his blend of cinematic spectacle, comedy and character-driven storytelling.
For Bradshaw, Abduction’s success reinforced the value of making ambitious work without waiting for permission.
“You don’t need permission to make work at the highest level,” Bradshaw said. “We made Abduction independently with a small team because we believed in the idea, and it ultimately ended up on the biggest advertising stage in the world.”
He describes his directing approach as “character driven, purpose driven, with the ‘rule of cool’ to top it off,” combining large-scale visuals and genre filmmaking with grounded performances and humor.
Before moving further into commercial directing, Bradshaw worked at King Studio, home to some of TikTok’s most-watched content. That experience helped shape a career spanning traditional advertising, social-first storytelling and creator-led campaigns.
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His credits include global work for L’Oréal, PepsiCo and the NFL, along with projects featuring Tom Brady, MrBeast, Zach King, Emma Chamberlain and Charli D’Amelio.
That mix of filmmaking craft and digital fluency has become central to Bradshaw’s approach. “The craft of traditional filmmaking shouldn’t disappear because something is social-first,” he said. “Pacing, hooks, framing and how people consume it on each platform absolutely matter, but the core idea still has to be strong enough to be told visually.”
Bradshaw added that brands sometimes mistake digital-native work for content that should feel cheaper or less polished. “The best work combines great filmmaking with an understanding of internet culture rather than sacrificing one for the other,” he said.
For Milk & Honey Films, the signing reflects a broader effort to build a roster of filmmakers capable of moving between cinematic advertising, entertainment and platform-driven storytelling.
“Dylan understands how to connect with audiences in a way that feels immediate,” said Paige Blankenship, Executive Producer at Milk & Honey Films. “His work leans into high-concept ideas with cinematic impact. But maybe even more recognizable is his digital fluency, with a creative vision that grabs your attention and is intentionally designed to travel across platforms.”
Bradshaw says he is particularly interested in projects spanning sci-fi, comedy, action, entertainment, gaming, automotive, sports, VFX and creator-led campaigns.
“I’m drawn to projects with a genre or special effect component where we can create something real and unexpected,” he said. “I also love creator-led campaigns, as that world has been such a major part of my career.”
The filmmaker also has a longstanding connection with Blankenship, which helped make Milk & Honey a natural next step.
“I wanted a team that understood both the filmmaker I am now and the director I’m working toward becoming,” Bradshaw noted. “Paige Blankenship is a longtime colleague of mine who inspired me to be a go-getter with my own aspirations, so I was honored to be approached by her, Tomáš Krejčí and the rest of the Milk & Honey team.”
Milk & Honey Films will represent Bradshaw worldwide for commercial work. REEL 360 News wishes Dylan the best of luck at Milk & Honey.
