Sadie Sink is slipping into Calvin Klein denim, and apparently causing household appliances to lose their minds in the process.
The Stranger Things and Spider-Man: Brand New Day star fronts Calvin Klein’s Fall 2026 “Feel the Fit” denim campaign, a playful new series directed and photographed by Aidan Zamiri of Object & Animal.
The campaign leans heavily into ‘90s-inspired denim and the almost irrational confidence that comes from finding a pair of jeans that fits exactly right.
In the films “Guilty Pleasure” and “Overflow,” Sink’s arrival in Calvin Klein denim seems to alter the energy of the room around her.
A radio suddenly kicks on. A faucet bursts. A toaster explodes. A washing machine erupts in bubbles. Through it all, Sink reacts with the kind of unbothered confidence usually reserved for a pop star in a music video.
The films blend magical realism, fashion photography, and familiar rom-com and music-video imagery, while winking at both the era that inspired the collection and Calvin Klein’s own long advertising history.
The below spot is scored to Willa Ford’s 2001 hit “I Wanna Be Bad,” adding another dose of Y2K nostalgia to the mix.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on.”
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She added that each look allowed her to explore a different side of her personal style while still feeling like herself.
Zamiri is no stranger to building stylish, character-driven worlds around major cultural figures. The Scottish director has collaborated extensively with Charli xcx, directing multiple videos across her recent eras, as well as her Super Bowl campaign for poppi and the satirical feature The Moment.
His background in fashion editorial photography is also evident throughout “Feel the Fit,” which plays less like a conventional denim commercial and more like a series of heightened visual moments built around Sink’s personality.
That makes Sink a natural fit for the campaign.
Best known to global audiences as Max Mayfield on Stranger Things, the Tony-nominated actor has continued expanding her work across film, television and fashion. At the same time, Calvin Klein gives her a campaign that lets her lean into something lighter, stranger and considerably more playful.
“Feel the Fit” has launched globally across Calvin Klein stores, digital and social channels, along with major out-of-home placements. And apparently this isn’t the end.
Calvin Klein is already teasing another installment with a simple promise:
“Stay tuned for the final chapter.”
