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Columnist: Reel 360

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Journeys turns the first day of school into day of self-expression
  • REEL NEW YORK

Journeys turns the first day of school into day of self-expression

By Reel 360 Jul 14, 2026
Forget lockers, hall passes, and cafeteria clichés. For its 2026 back-to-school campaign, Journeys is reimagining the first day of school through the dreamlike lens of a music...
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Drake Cooper acquires OC agency Gigasavvy
  • REEL MOVES/BOISE

Drake Cooper acquires OC agency Gigasavvy

By Reel 360 Jul 14, 2026
Independent agency Drake Cooper has acquired Orange County-based Gigasavvy, expanding its Southern California footprint and adding a roster of consumer and lifestyle clients to...
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Preymaker adds Theuns Van Rensburg and Robert Bruce
  • Post

Preymaker adds Theuns Van Rensburg and Robert Bruce

By Reel 360 Jul 13, 2026
Creative technology studio Preymaker has expanded its creative leadership team with the addition of Theuns Van Rensburg and Robert Bruce, two veteran visual effects artists who...
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Lexus makes engineering emotional in “Engineered to Be Felt”
  • REEL LA

Lexus makes engineering emotional in “Engineered to Be Felt”

By Reel 360 Jul 13, 2026
Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel. That idea is at the center of...
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Farmers Insurance launches bold rebrand with “Honesty”
  • REEL NEW YORK

Farmers Insurance launches bold rebrand with “Honesty”

By Reel 360 Jul 13, 2026
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand. Cr...
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Disney’s Moana tops B.O. with disappointing $41 million debut
  • Film

Disney’s Moana tops B.O. with disappointing $41 million debut

By Reel 360 Jul 13, 2026
Disney’s live-action Moana claimed the top spot at the domestic box office this weekend, but its $41 million debut fell well short of industry expectations and raised fresh q...
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Sam Neill, beloved ‘Jurassic Park’ star, dies at 78
  • In memoriam

Sam Neill, beloved ‘Jurassic Park’ star, dies at 78

By Reel 360 Jul 12, 2026
The film world has lost one of its most enduring and quietly charismatic leading men. Sam Neill, the acclaimed New Zealand actor whose career spanned more than five decades and...
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Trinity and Bryce win Love Island USA Season 8
  • Streaming

Trinity and Bryce win Love Island USA Season 8

By Reel 360 Jul 12, 2026
After weeks of bombshell arrivals, dramatic recouplings and endless requests to be “pulled for a chat,” Love Island USA Season 8 has crowned its winning couple. Trinity Tat...
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goodwipes launches “Scentsational” campaign on Abbott Kinney
  • REEL LA

goodwipes launches “Scentsational” campaign on Abbott Kinney

By Reel 360 Jul 12, 2026
Could smell be the next frontier in out-of-home advertising? This summer, goodwipes and Quan Media Group are putting that question to the test with a multi-sensory activation o...
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‘Emergency!’ star Randolph Mantooth dies at 80
  • In memoriam

‘Emergency!’ star Randolph Mantooth dies at 80

By BANG Showbiz Jul 12, 2026
Randolph Mantooth, the actor whose portrayal of firefighter-paramedic Johnny Gage on NBC’s landmark drama Emergency! helped inspire generations of first responders, has died ...
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Bath & Body Works made summer a lot juicier with Hilary Duff
  • REEL NEW YORK

Bath & Body Works made summer a lot juicier with Hilary Duff

By Reel 360 Jul 11, 2026
Bath & Body Works is leaning into fruit, fragrance, and a little millennial nostalgia with the launch of Fruit Fusion, a new body care franchise supported by one of the bra...
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Colle McVoy named creative partner for Allegiant
  • REEL MOVES/MINNEAPOLIS

Colle McVoy named creative partner for Allegiant

By Reel 360 Jul 11, 2026
Colle McVoy has been selected as creative partner for brand development with Allegiant as the airline evaluates its brand strategy following its acquisition of Sun Country Airl...
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Emmy snubs x surprises: Taylor Sheridan, The Bear, Ariana Madix
  • The Emmys

Emmy snubs x surprises: Taylor Sheridan, The Bear, Ariana Madix

By Reel 360 Jul 8, 2026
The 78th Emmy nominations brought plenty of expected love for The Pitt, Hacks, Widow’s Bay and Pluribus. But nomination morning also delivered the usual chaos: major snubs, s...
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BSSP wins California Lottery account in five-year assignment
  • REEL MOVES/SAN FRANCISCO

BSSP wins California Lottery account in five-year assignment

By Reel 360 Jul 7, 2026
Sausalito independent agency Butler, Shine, Stern & Partners has landed one of California’s biggest public-facing accounts. The agency has been selected as lead agency fo...
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AI ‘actor’ Tilly Norwood to make feature film debut in Misaligned
  • Film

AI ‘actor’ Tilly Norwood to make feature film debut in Misaligned

By BANG Showbiz Jul 7, 2026
AI “actor” Tilly Norwood is ready for her close-up, and Hollywood is probably already reaching for the Advil. The controversial digital performer will lead Misaligned, a...
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Emmy noms drop tomorrow. Here are our predictions.
  • The Emmys

Emmy noms drop tomorrow. Here are our predictions.

By The Geek Jul 7, 2026
Emmy nomination morning is basically television’s annual group text meltdown. By the time the names are announced Wednesday, there will be locks, shocks, snubs, sentimental g...
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Meet the 14 houseguests entering The Big Brother House
  • TV

Meet the 14 houseguests entering The Big Brother House

By Reel 360 Jul 7, 2026
Reel 360's favorite group therapy session is back! Big Brother is getting ready to turn back the clock, bend the rules, and send a new group of Houseguests into a summer where ...
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SKYN launches “Heat Map” to track chemistry after the match
  • REEL NEW YORK

SKYN launches “Heat Map” to track chemistry after the match

By Reel 360 Jul 7, 2026
SKYN is giving soccer analysis a more intimate twist. The brand has launched Heat Map, the second chapter in its summer campaign, reimagining one of soccer broadcasting’s mos...
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Harbor expands color partnership with Doug Delaney
  • REEL MOVES/LA

Harbor expands color partnership with Doug Delaney

By Reel 360 Jul 7, 2026
Harbor has announced a new creative partnership with acclaimed Senior Colorist Doug Delaney, expanding the studio’s color offering across entertainment, advertising and premi...
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Gallery: Gerety Awards hosts 2026 VIP Diamond BBQ in Cannes
  • CANNES LIONS

Gallery: Gerety Awards hosts 2026 VIP Diamond BBQ in Cannes

By Reel 360 Jul 7, 2026
The Gerety Awards brought its creative community together in Cannes for the annual VIP Diamond BBQ, celebrating the 2026 shortlist with jury members, agency leaders, creatives,...
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