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Columnist: Reel 360

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Sheraton reimagined Goodnight Room in new campaign
  • REEL NEW YORK

Sheraton reimagined Goodnight Room in new campaign

By Reel 360 Nov 5, 2025
For generations, Goodnight Moon has been the story that signaled comfort, a gentle farewell before tomorrow’s adventures begin. Now, Marriott Bonvoy’s Sheraton Hotels &...
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Plymouth Rock wants you to keep calm and rock on for the holidays
  • HOLIDAY SPIRIT

Plymouth Rock wants you to keep calm and rock on for the holidays

By Reel 360 Nov 5, 2025
Just in time for Thanksgiving, Plymouth Rock Assurance is ruffling a few feathers with its new campaign, “Talkin’ Turkey,” featuring an overly confident blue-faced bird w...
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Hanson Dodge unleashes a #LeashUp campaign
  • REEL MILWAUKEE

Hanson Dodge unleashes a #LeashUp campaign

By Reel 360 Nov 5, 2025
Independent agency Hanson Dodge (HD) has found a creative way to combine two of its favorite things — design and dogs — with the launch of its new community initiative, #Le...
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Texas Music Office opens applications for License Plate Grant
  • Music

Texas Music Office opens applications for License Plate Grant

By Reel 360 Nov 4, 2025
The Texas Music Office (TMO), part of the Governor’s Texas Economic Development & Tourism Office, is now accepting applications for the FY2026 Texas Music License Plate G...
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S.Pellegrino invites us to slow down Italian style for the holidays
  • HOLIDAY SPIRIT

S.Pellegrino invites us to slow down Italian style for the holidays

By Reel 360 Nov 4, 2025
This holiday season, S.Pellegrino and Ogilvy are asking the world to forget the holiday rush and embrace what Italians have known for centuries: the more time you spend at the ...
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Gap reimagines Miley Cyrus’ The Climb for holidays
  • HOLIDAY SPIRIT

Gap reimagines Miley Cyrus’ The Climb for holidays

By Reel 360 Nov 4, 2025
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last ...
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Coca-Cola is back with AI-powered storytelling for the holidays
  • HOLIDAY SPIRIT

Coca-Cola is back with AI-powered storytelling for the holidays

By Reel 360 Nov 4, 2025
Coca-Cola is once again redefining holiday storytelling with the launch of its 2025 global campaign, “Refresh Your Holidays.” The festive new platform honors the unsung her...
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John Lewis says if you can’t find the words, find the gift
  • HOLIDAY SPIRIT

John Lewis says if you can’t find the words, find the gift

By Reel 360 Nov 4, 2025
The holidays have officially arrived, and with them comes the most anticipated commercial of the year: the John Lewis Christmas campaign This year’s campaign, titled “Where...
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Gerety Awards celebrates creativity and storytelling in New York
  • Advertising Awards

Gerety Awards celebrates creativity and storytelling in New York

By Reel 360 Nov 4, 2025
Last week, the Gerety Awards gathered on the 26th floor of McCann’s offices to celebrate New York’s 2025 winners. Guests were treated to a lively and thought-provoking d...
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West Kentucky Film Commission debuts at AFM
  • REEL 360 at AFM

West Kentucky Film Commission debuts at AFM

By Reel 360 Nov 4, 2025
The West Kentucky Film Commission is making its official debut at the American Film Market (AFM) this week, signaling that Western Kentucky is officially open for production. W...
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IATSE 478 grip killed in on-set incident in New Orleans
  • PRODUCTION CENTRAL

IATSE 478 grip killed in on-set incident in New Orleans

By Reel 360 Nov 4, 2025
The International Alliance of Theatrical Stage Employees (IATSE) is mourning the loss of one of its members following a tragic on-set incident in New Orleans on Monday that cla...
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Mortal Kombat producer launches The Cartoon Coalition
  • REEL 360 at AFM

Mortal Kombat producer launches The Cartoon Coalition

By Reel 360 Nov 3, 2025
A powerhouse lineup of international animation veterans behind some of the world’s most beloved franchises has united to launch The Cartoon Coalition, a new, privately funded...
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The Mill reopens in London under TransPerfect ownership
  • Post

The Mill reopens in London under TransPerfect ownership

By Reel 360 Nov 3, 2025
Global VFX posthouse The Mill has been resurrected, officially reopening its London studio and marking the start of a significant international relaunch by parent company Trans...
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Danielle Bertothy sentenced for setting fire in Puerto Rico
  • Legal

Danielle Bertothy sentenced for setting fire in Puerto Rico

By Reel 360 Nov 3, 2025
Danielle Bertothy, who admitted to setting a fire that destroyed three businesses in Puerto Rico earlier this year has been sentenced to five years in federal prison, the minim...
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Trick, not Treat, in very slow Halloween Box Office weekend
  • Film

Trick, not Treat, in very slow Halloween Box Office weekend

By Reel 360 Nov 3, 2025
There were no treats for theater chain owners. The domestic box office stumbled to $49.8M, the lowest weekend of 2025. You have to go back 20 months—to Feb. 9–11, 2024’s ...
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GALE strengthens leadership with three key appointments
  • REEL MOVES/NEW YORK

GALE strengthens leadership with three key appointments

By Reel 360 Nov 3, 2025
Full-service business agency GALE has announced three senior appointments to bolster its leadership in growth and strategy, following a 20% year-over-year increase in new busin...
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SixTwentySix signs director Savannah O’Leary
  • REEL MOVES/LA

SixTwentySix signs director Savannah O’Leary

By Reel 360 Nov 3, 2025
SixTwentySix has added award-winning director Savannah O’Leary to its roster, following the studio’s recent acquisition of boutique production company SLMBR PRTY. The move ...
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Jason Momoa is an everyday shopper in Chime holiday campaign
  • HOLIDAY SPIRIT

Jason Momoa is an everyday shopper in Chime holiday campaign

By Reel 360 Nov 3, 2025
Chime is getting festive for the first time, with a little help from Jason Momoa. The fintech brand has launched its first-ever holiday campaign, “Bank Smarter This Season,...
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Meet the all-new cast shaking up Vanderpump Rules S 12
  • Streaming

Meet the all-new cast shaking up Vanderpump Rules S 12

By Reel 360 Nov 3, 2025
Raise your glasses; there’s a whole new crew at SUR. When Vanderpump Rules returns for its twelfth season on Tuesday, December 2 at 9/8c on Bravo (and streaming the next day ...
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Trump defends ICE raids in 60 Minutes interview
  • TV

Trump defends ICE raids in 60 Minutes interview

By Reel 360 Nov 2, 2025
President Donald Trump defended his administration’s immigration enforcement tactics in a new 60 Minutes interview, saying U.S. Immigration and Customs Enforcement (ICE) “h...
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