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Columnist: Reel 360

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Alamo Drafthouse renames Austin theater for Matthew McConaughey
  • Film

Alamo Drafthouse renames Austin theater for Matthew McConaughey

By Reel 360 Aug 28, 2026
Alright, alright, alright - Matthew McConaughey is getting his own Alamo Drafthouse. On Monday, Aug. 10, Alamo Drafthouse Mueller in Austin officially became the Matthew McCon...
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Astral Tequila’s microdrama for ‘Practical Magic 2’ is magical
  • REEL LA

Astral Tequila’s microdrama for ‘Practical Magic 2’ is magical

By Reel 360 Aug 28, 2026
Astral Tequila is tapping into the rise of microdramas with “It’s Midnight Somewhere,” a five-part social series tied to Warner Bros. Pictures’ upcoming Practical Magic...
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Nissan reinvents Heisman House as a six-part comedy series
  • SPORTS

Nissan reinvents Heisman House as a six-part comedy series

By Reel 360 Aug 28, 2026
After 15 years of Heisman House, Nissan is blowing up the format and starting over. The automaker has launched “Tell Them a Heisman Sent You,” a six-part digital comedy ser...
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bet365 goes cinematic with ‘Winning Is Everything’
  • Reel Seattle

bet365 goes cinematic with ‘Winning Is Everything’

By Reel 360 Aug 28, 2026
bet365 and VML Seattle are taking their “Winning Is Everything” campaign to the movies. The latest chapter introduces a new series of TV spots that position bet365 as “Th...
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Rocket Mortgage to lead AAF’s 2026-27 student ad competition
  • Advertising Awards

Rocket Mortgage to lead AAF’s 2026-27 student ad competition

By Reel 360 Aug 27, 2026
More than 100 colleges and universities are expected to take on a real-world marketing challenge for Rocket Mortgage as part of the National Student Advertising Competition. ...
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Panera refreshes MyPanera with points, tiers and Keke Palmer
  • REEL NEW YORK

Panera refreshes MyPanera with points, tiers and Keke Palmer

By Reel 360 Aug 27, 2026
Panera Bread is giving MyPanera a major overhaul. The chain has launched a new points-based version of its loyalty program nationwide, introducing more flexible rewards, new me...
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American Haiku revives John Hurt horror short with AI
  • REEL NEW YORK

American Haiku revives John Hurt horror short with AI

By Reel 360 Aug 26, 2026
A short horror film featuring a previously unheard performance from Sir John Hurt has finally been completed - nearly 16 years after it was first conceived. Brooklyn-based c...
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Gravity Global names chief communications officer
  • REEL MOVES/Houston

Gravity Global names chief communications officer

By Reel 360 Aug 26, 2026
Gravity Global has named Jennifer Coulson chief communications officer and managing director, creating a new global leadership role as the independent network puts greater emph...
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PNC turns Pirates’ ‘Hoist the Cone’ craze into ice cream giveaway
  • SPORTS

PNC turns Pirates’ ‘Hoist the Cone’ craze into ice cream giveaway

By Reel 360 Aug 26, 2026
PNC Bank is leaning into one of the strangest fan traditions of the Pittsburgh Pirates season - by turning traffic cones into ice cream cones. Created with agency partner Ar...
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Rethink names Caroline Grayson managing director of New York
  • REEL MOVES/NEW YORK

Rethink names Caroline Grayson managing director of New York

By Reel 360 Aug 26, 2026
Rethink has named Caroline Grayson its first managing director of New York, creating a new leadership role as the independent agency continues to expand its U.S. presence. G...
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Tim Curry, unforgettable screen villain, dies at 80
  • In memoriam

Tim Curry, unforgettable screen villain, dies at 80

By Reel 360 Aug 26, 2026
Tim Curry, the singular British actor whose career stretched from the outrageous sexuality of The Rocky Horror Picture Show to the nightmare fuel of Stephen King’s It, has di...
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REPORT: D&AD warns AI could erase junior roles in advertising
  • Tech

REPORT: D&AD warns AI could erase junior roles in advertising

By Reel 360 Aug 25, 2026
AI may make creative work faster, cheaper, and more polished, but D&AD says the real competitive advantage still belongs to human judgment. In its new AI & Creativit...
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JCPenney sends bad shopping habits to rehab
  • REEL LA

JCPenney sends bad shopping habits to rehab

By Reel 360 Aug 25, 2026
JCPenney is treating bad shopping habits like a condition that needs fixing in a new campaign directed by Good Behavior’s Pete Marquis. Titled “Retail Rejuvenation,” t...
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‘Godzilla x Kong: Supernova’ reportedly has positive test screenings
  • Film

‘Godzilla x Kong: Supernova’ reportedly has positive test screenings

By Reel 360 Aug 25, 2026
The MonsterVerse may be getting a little less goofy. Early test screening reactions for Godzilla x Kong: Supernova reportedly point to a more serious tone than 2024’s Godzill...
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Westin turns a good night’s sleep into morning power
  • International

Westin turns a good night’s sleep into morning power

By Reel 360 Aug 25, 2026
Westin Hotels & Resorts is making the case that sleep isn’t downtime. It’s fuel. Created by BBH Singapore, the new “Own Your Mornings” campaign positions restorativ...
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Dolly Parton, country music icon, dies at 80
  • In memoriam

Dolly Parton, country music icon, dies at 80

By Reel 360 Aug 25, 2026
Dolly Parton, the country music legend whose songs, personality and philanthropy made her one of the most universally beloved figures in American culture, has died. She was 80....
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Hayden Panettiere reportedly told security to keep ex away
  • Legal

Hayden Panettiere reportedly told security to keep ex away

By Reel 360 Aug 24, 2026
New details are emerging about Hayden Panettiere’s relationship with Brian Hickerson in the months before her death. According to a New York Times report, Panettiere instr...
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Wendy’s names Tariq Hassan chief marketing and customer growth officer
  • REEL MOVES/OHIO

Wendy’s names Tariq Hassan chief marketing and customer growth officer

By Reel 360 Aug 24, 2026
The Wendy’s Company has named Tariq Hassan chief marketing and customer growth officer. This newly created position will put him at the center of the fast-food chain’s effo...
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Paige DeSorbo gives Maison Perrier a flirty Amazon Live takeover
  • International

Paige DeSorbo gives Maison Perrier a flirty Amazon Live takeover

By Reel 360 Aug 24, 2026
Maison Perrier is taking its “Can’t kiss? French Kiss instead” platform into shoppable entertainment with help from Paige DeSorbo. The television personality and podca...
More »
Pete Davidson turns 9/11 remembrance into action
  • REEL LA

Pete Davidson turns 9/11 remembrance into action

By Reel 360 Aug 24, 2026
Pete Davidson is lending his voice and deeply personal connection to September 11 to a new national campaign encouraging Americans to transform remembrance into acts of service...
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