Druski is back with PrizePicks – and this time, the partnership is getting even bigger. PrizePicks has launched a new commercial series starring comedian Drew “Druski” Desbordes as part of an expanded partnership with the sports entertainment company.
Created by Colormatics, the new “WHATCHU ON” campaign arrives just in time for football season and finds Druski making his PrizePicks selections while navigating a variety of everyday situations.
Whether he’s at home, at work, or on the golf course, the fast-paced spots are built around the ease of jumping into the action from just about anywhere. Watch below:
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“Druski has been a huge part of the PrizePicks family since the early days, sharing our Atlanta roots and a relentless pursuit to entertain the people,” said Joey Molko, senior vice president of partnerships at PrizePicks.
Molko noted that the relationship originally grew organically because Druski was already a PrizePicks player and supporter before officially becoming a brand ambassador.
“He has become one of the biggest stars in the world, and we are thrilled to continue to work together to create moments that will have everyone talking,” Molko added.
Druski officially joined PrizePicks as a brand ambassador in 2024 after years of organically featuring and interacting with the company across his social channels.
Since then, he has become one of the most recognizable personalities associated with the brand.
“I’ve always been intentional about working with brands that genuinely connect with my interests, and everyone knows I love sports and have been a fan of PrizePicks since the early days of their business,” Druski said.
He added that the partnership has consistently centered on creative authenticity and humor.
“We’ve always aligned on creative authenticity and finding ways to weave humor into the spots we produce,” he said. “I’m pumped to bring this campaign to life, and I know the fans are going to be tapped in throughout the football season.”
Apparently, PrizePicks is equally committed to keeping Druski around.
To celebrate the extended partnership, the company recently unveiled a 10-foot-tall statue of the comedian at its Atlanta headquarters.
The installation features Druski wearing a custom PrizePicks jersey and recreates the now-famous layup that went viral during the 2025 NBA All-Star Celebrity Game.
The new campaign represents the latest example of PrizePicks leaning into creator-driven entertainment as it continues expanding into additional markets.
The company has also emphasized responsible gaming as part of that growth. In 2025, PrizePicks received iCAP accreditation from the National Council on Problem Gambling for its responsible gaming practices, becoming the first fantasy sports operator to receive the certification.
“WHATCHU ON” will air nationally throughout the upcoming football season.
And if Druski’s track record is any indication, the picks may only be half the entertainment.
CREDITS:
BRAND: Prize Picks
AGENCY: Colormatics
