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Columnist: Reel 360

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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
  • HOLIDAY SPIRIT

Ludacris steps in for Santa in Mercedes-Benz holiday campaign

By Reel 360 Dec 24, 2025
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefl...
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Katy Perry look-alike, Camilla Araujo,  leaves OnlyFans after earning $20m
  • Celebrity

Katy Perry look-alike, Camilla Araujo, leaves OnlyFans after earning $20m

By Reel 360 Dec 23, 2025
Camilla Araujo, a dead ringer for Grammy-award-winning singer Katy Perry and founder of the Bop House content collective, is officially stepping away from OnlyFans after earnin...
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2025 proves to be the strongest holiday ad season
  • HOLIDAY SPIRIT

2025 proves to be the strongest holiday ad season

By Reel 360 Dec 23, 2025
The 2025 holiday advertising season has emerged as the strongest yet in the US, according to new emotional response data from System1. Findings from the company’s Test Your A...
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Mariah Carey declares “It’s Time” with holiday glam at Sephora
  • HOLIDAY SPIRIT

Mariah Carey declares “It’s Time” with holiday glam at Sephora

By Reel 360 Dec 23, 2025
The holidays have officially arrived, and once again, Mariah Carey is the one ringing the bell. The undisputed Queen of Christmas has teamed up with Sephora for a glimmering ne...
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NO! NO! NO! ICE creates holiday AI-video with Santa as agent
  • HOLIDAY SPIRIT

NO! NO! NO! ICE creates holiday AI-video with Santa as agent

By Reel 360 Dec 23, 2025
Merry "Grinch-mas" from ICE. Nothing says holiday cheer quite like an AI-generated Santa Claus in tactical gear. U.S. Immigration and Customs Enforcement (ICE) decided to lean ...
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Disney unwraps holiday short from Taika Waititi
  • HOLIDAY SPIRIT

Disney unwraps holiday short from Taika Waititi

By Reel 360 Dec 23, 2025
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming o...
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Farmer’s Dog celebrates “More Good Years” in new ad
  • REEL NEW YORK

Farmer’s Dog celebrates “More Good Years” in new ad

By Reel 360 Dec 23, 2025
The Farmer’s Dog is bringing its mission to transform pet care into focus with a new national ad titled More Good Years, debuting today, Monday, December 22. The spot cele...
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SAG-AFTRA to become first union back at the table with AMPTP
  • UNION NEWS

SAG-AFTRA to become first union back at the table with AMPTP

By Reel 360 Dec 22, 2025
SAG-AFTRA is officially gearing up for its next round of TV, theatrical, and streaming negotiations and will be the first major Hollywood union to begin bargaining with the AMP...
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Lexus takes a snowride through AI-powered wonderland
  • HOLIDAY SPIRIT

Lexus takes a snowride through AI-powered wonderland

By Reel 360 Dec 22, 2025
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the ca...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment
  • Social Media

Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment

By Reel 360 Dec 22, 2025
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content crea...
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Avatar: Fire and Ash leads solid pre-Xmas Box Office
  • Film

Avatar: Fire and Ash leads solid pre-Xmas Box Office

By Reel 360 Dec 22, 2025
The final two weeks of 2025 are underway, and the pre-Christmas box office is showing healthy momentum thanks to a strong mix of franchise power, faith-based animation, adult t...
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Cristina Reina named Chief Creative Experience Officer at Droga5
  • REEL MOVES/NEW YORK

Cristina Reina named Chief Creative Experience Officer at Droga5

By Reel 360 Dec 22, 2025
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina ...
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James Gunn finds his Brainiac for Superman sequel
  • Casting News

James Gunn finds his Brainiac for Superman sequel

By The Geek Dec 21, 2025
Kal-El now has a new nemesis. Warner Bros. Pictures and DC Studios have officially tapped acclaimed German actor Lars Eidinger to play Brainiac in Man of Tomorrow, the highly a...
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Garage Beer x Jason Kelce press holiday hit “O’Beer” on vinyl
  • HOLIDAY SPIRIT

Garage Beer x Jason Kelce press holiday hit “O’Beer” on vinyl

By Reel 360 Dec 18, 2025
Garage Beer and Jason Kelce are turning last year’s holiday surprise into a collectible you can actually drop a needle on. The brand has released a limited edition seven-inch...
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Giving a Smile Foundation holds first gala for underserved youth
  • Events

Giving a Smile Foundation holds first gala for underserved youth

By Reel 360 Dec 18, 2025
Giving A Smile Foundation made its Beverly Hills debut in style on December 11, hosting its inaugural gala at the Beverly Hilton with a mix of star power, live music, and a cle...
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Amir Karimi steps into Executive Producer role at Fela
  • REEL MOVES/TORONTO

Amir Karimi steps into Executive Producer role at Fela

By Reel 360 Dec 18, 2025
Culture-driven production company Fela has expanded Amir Karimi's role, naming him executive producer in addition to his head of production role. Karimi will continue to be bas...
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Tribeca launches inaugural Tribeca X Advisory Council
  • Indie Film

Tribeca launches inaugural Tribeca X Advisory Council

By Reel 360 Dec 18, 2025
Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing,...
More »
Sydney Sweeney gets real about two rumors
  • Celebrity

Sydney Sweeney gets real about two rumors

By Reel 360 Dec 17, 2025
Christy and Euphoria actress Sydney Sweeney has officially put one of the internet’s most persistent curiosities to rest. During a Vanity Fair lie-detector test with her...
More »
WBD Board urges shareholders to reject Paramount offer
  • REEL BUSINESS

WBD Board urges shareholders to reject Paramount offer

By Reel 360 Dec 17, 2025
Warner Bros. Discovery’s (WBD) board of directors has unanimously recommended that shareholders reject the tender offer launched by Paramount Skydance, reaffirming its suppor...
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