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Columnist: Reel 360

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Paramount pumps brakes on Warner Bros. Discovery merger
  • REEL BUSINESS

Paramount pumps brakes on Warner Bros. Discovery merger

By Reel 360 Jul 25, 2026
Paramount has agreed to delay closing its proposed merger with Warner Bros. Discovery while a sweeping antitrust lawsuit brought by a coalition of 12 state attorneys general wo...
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Johnny Depp stuns fans with surprise Scrooge appearance
  • COMIC-CON

Johnny Depp stuns fans with surprise Scrooge appearance

By The Geek Jul 25, 2026
Comic-Con is known for surprise celebrity appearances, but few were as unexpected as Johnny Depp strolling through San Diego's Gaslamp Quarter dressed as Ebenezer Scrooge. D...
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Samsung Galaxy swings into the Spider-Verse with Jacob Batalon
  • REEL LA

Samsung Galaxy swings into the Spider-Verse with Jacob Batalon

By Reel 360 Jul 24, 2026
Samsung expanded its partnership with Sony Pictures' Spider-Man: Brand New Day by bringing fan-favorite Jacob Batalon into Team Galaxy and launching a cinematic campaign that b...
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Rethink puts travel procrastinators on blast for KAYAK
  • REEL LA

Rethink puts travel procrastinators on blast for KAYAK

By Reel 360 Jul 24, 2026
If you've ever watched a group trip die in the group chat, KAYAK has a message for that one friend who never commits. The travel platform has teamed with lead agency Rethink to...
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Ultimate Sevens uses AI to tell fans: ‘Don’t Call It Rugby’
  • SPORTS

Ultimate Sevens uses AI to tell fans: ‘Don’t Call It Rugby’

By Reel 360 Jul 24, 2026
As sports brands continue to embrace AI as a creative tool, Brothers & Sisters is putting the technology front and center in a new global campaign for Ultimate Sevens, the ...
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Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’
  • REEL BOSTON

Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’

By Reel 360 Jul 24, 2026
Progressive is taking an unexpected turn with one of advertising's most beloved recurring characters. In the latest installment of its long-running Dr. Rick campaign from agenc...
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Sony to restore Cinerama Dome by 2028
  • REEL BUSINESS

Sony to restore Cinerama Dome by 2028

By Reel 360 Jul 24, 2026
One of Hollywood's most beloved movie palaces is finally getting a second act. Sony Pictures Entertainment announced it will restore and reopen the legendary Cinerama Dome, end...
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California tax credits fuel scripted production, but filming still down
  • PRODUCTION CENTRAL

California tax credits fuel scripted production, but filming still down

By Reel 360 Jul 23, 2026
The expanded Film & Television Tax Credit Program for California is beginning to deliver tangible results, with more incentive-backed television dramas and feature films mo...
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Coffee mate and Carl Radke enter a ‘Situation-Sip’
  • REEL NEW YORK

Coffee mate and Carl Radke enter a ‘Situation-Sip’

By Reel 360 Jul 22, 2026
Coffee mate is embracing the language of modern dating with the launch of Situation-Sip, a limited-edition mixed fruit-flavored creamer promoted through a tongue-in-cheek campa...
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Constant Contact rebrands around AI in biggest campaign yet
  • REEL LA

Constant Contact rebrands around AI in biggest campaign yet

By Reel 360 Jul 22, 2026
Constant Contact is making its biggest brand statement in years with the launch of "Great Needs Great," a national campaign that repositions the company from an email marketing...
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Rebel Wilson fronts Noom campaign from Mekanism
  • REEL SAN FRANCISCO

Rebel Wilson fronts Noom campaign from Mekanism

By Reel 360 Jul 22, 2026
Noom is putting long-term behavior change at the center of the GLP-1 conversation with "Lose for Keeps," a new national campaign starring actress Rebel Wilson (Pitch Perfect, B...
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Dazed Studio launches U.S. Brand Strategy division
  • Reel Moves/London

Dazed Studio launches U.S. Brand Strategy division

By Reel 360 Jul 21, 2026
Dazed Studio is deepening its presence in North America with the launch of a dedicated U.S. Brand & Cultural Strategy Division, expanding beyond creative execution to offer...
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Alabama Natural Gas Association celebrates families in campaign
  • Reel Alabama

Alabama Natural Gas Association celebrates families in campaign

By Reel 360 Jul 21, 2026
Lewis Communications is serving up a heartfelt celebration of family traditions in a new campaign for the Alabama Natural Gas Association that swaps celebrity chefs for the rea...
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Arts Academy promotes editor Charlee Mackey to roster
  • Post

Arts Academy promotes editor Charlee Mackey to roster

By Reel 360 Jul 21, 2026
Arts Academy has promoted longtime collaborator Charlee Mackey to its editorial roster, recognizing an editor whose work has helped shape campaigns for some of advertising's bi...
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Tennessee Tourism introduces ‘Real Seal’ to certify authentic images
  • Reel Tennessee

Tennessee Tourism introduces ‘Real Seal’ to certify authentic images

By Reel 360 Jul 21, 2026
As AI-generated imagery becomes increasingly difficult to spot, the Tennessee Department of Tourist Development is taking a stand for authenticity with the launch of the "Real ...
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Judge hits pause on Paramount-Warner merger
  • REEL BUSINESS

Judge hits pause on Paramount-Warner merger

By Reel 360 Jul 20, 2026
The proposed $81 billion merger between Paramount and Warner Bros. Discovery has hit a legal roadblock after a federal judge ordered the companies to temporarily halt the deal ...
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‘Below Deck’ star Aesha Scott charts new course with Drop
  • REEL BUSINESS

‘Below Deck’ star Aesha Scott charts new course with Drop

By Reel 360 Jul 20, 2026
Aesha Scott has spent years making sure someone else’s drink was exactly right. As chief stew on Below Deck, she has mixed cocktails for demanding superyacht guests, memorize...
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The Odyssey conquers box office with $124.5 million opening
  • Film

The Odyssey conquers box office with $124.5 million opening

By Reel 360 Jul 20, 2026
This weekend, audiences went on an odyssey to movie theaters. Christopher Nolan’s The Odyssey stormed the box office this weekend, opening to an estimated $124.5 million dome...
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Fanatics urges Lionel Messi to keep playing
  • SPORTS

Fanatics urges Lionel Messi to keep playing

By Reel 360 Jul 19, 2026
Just hours before Lionel Messi and Argentina take the field in the 2026 FIFA World Cup Final, Fanatics has unveiled an emotional global campaign asking the soccer legend to del...
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Nike turns around UK World Cup spot to celebrate belief
  • SPORTS

Nike turns around UK World Cup spot to celebrate belief

By Reel 360 Jul 17, 2026
Nike has long celebrated football's biggest moments, but its latest World Cup campaign reminds fans that belief can matter just as much as victory. Created by Wieden+Kennedy Lo...
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