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Bud Cort, Harold and Maude star, dies at 77
  • In memoriam

Bud Cort, Harold and Maude star, dies at 77

By Reel 360 Feb 11, 2026
Bud Cort, the unforgettable Harold in Harold and Maude, has died at 77 following a long illness. He passed away on Wednesday in Connecticut. His longtime friend Dorian Hannaway...
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Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film
  • Valentine's Day

Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film

By Reel 360 Feb 11, 2026
Tiffany & Co. is leaning into intimacy and emotional nuance with its 2026 Valentine’s Day campaign, a cinematic short directed by Emmy-nominated filmmaker Justyna Obasi o...
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Dawson’s Creek star James Van Der Beek dies at 48
  • In memoriam

Dawson’s Creek star James Van Der Beek dies at 48

By Reel 360 Feb 11, 2026
James Van Der Beek, best known for his role as Dawson Leery on the hit series Dawson's Creek, has died at the age of 48. Van Der Beek passed away following a battle with stage ...
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Zillow launches national campaign supporting every step of the home journey
  • REEL LA

Zillow launches national campaign supporting every step of the home journey

By Reel 360 Feb 11, 2026
Zillow is expanding its cultural presence with the launch of “Someday Starts Today,” a new national brand platform, campaign, and tagline aimed at supporting consumers at e...
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Rao’s Homemade pairs patience and performance
  • REEL SAN FRANCISCO

Rao’s Homemade pairs patience and performance

By Reel 360 Feb 11, 2026
Rao's Homemade is leaning into the long game with the launch of “Greatness Can’t Be Rushed,” a new integrated brand campaign created in partnership with BSSP and collabor...
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SixTwentySix taps Sahil Mirchandani as Head of Production
  • REEL MOVES/LA

SixTwentySix taps Sahil Mirchandani as Head of Production

By Reel 360 Feb 11, 2026
Award-winning bicoastal creative studio SixTwentySix has appointed Sahil Mirchandani as Head of Production, bringing in a seasoned leader known for steering ambitious, multi-ch...
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New GALE study helps CMOs make smarter media investments
  • REEL NEW YORK

New GALE study helps CMOs make smarter media investments

By Reel 360 Feb 11, 2026
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growt...
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David Patton takes helm as CEO of D&AD
  • Reel Moves/London

David Patton takes helm as CEO of D&AD

By Reel 360 Feb 11, 2026
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer. He will take up the role late...
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DoorDash, Gut lean into bad Valentine’s Day gifting
  • Valentine's Day

DoorDash, Gut lean into bad Valentine’s Day gifting

By Reel 360 Feb 11, 2026
As Valentine’s Day anxiety ramps up and the pressure to land the perfect gift reaches DEFCON 1, DoorDash is stepping in with a power ballad and a practical fix. In “You ...
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Super Bowl LX ratings come up just short of all-time record
  • Super Bowl

Super Bowl LX ratings come up just short of all-time record

By Reel 360 Feb 10, 2026
Super Bowl LX once again proved that nothing draws an audience like the Big Game, even if it narrowly missed topping last year’s historic numbers. The Big Game, aired acr...
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ESPN and Disney kick off the road to Super Bowl campaign
  • Super Bowl

ESPN and Disney kick off the road to Super Bowl campaign

By Reel 360 Feb 10, 2026
Following Super Bowl LX, ESPN and Disney officially launched We’re Going, a high-energy, cameo-packed marketing campaign marking ESPN’s first-ever Super Bowl, set for Febru...
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Alaska Airlines turns Super Bowl into a global invite
  • Super Bowl

Alaska Airlines turns Super Bowl into a global invite

By Reel 360 Feb 10, 2026
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campa...
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Sofía Vergara teaches Owen Wilson Spanish for Telemundo
  • Super Bowl

Sofía Vergara teaches Owen Wilson Spanish for Telemundo

By Reel 360 Feb 10, 2026
Sofía Vergara puts Owen Wilson through a crash course in Spanish in a surprise Super Bowl ad for Telemundo, produced by Caviar and directed by Jason Woliner and Alan Yang. ...
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Liquid I.V. had us take a look at our pee during Super Bowl
  • Super Bowl

Liquid I.V. had us take a look at our pee during Super Bowl

By Reel 360 Feb 10, 2026
What began as a cryptic 15-second tease titled “Take A Look” from Liquid I.V. has now expanded into the brand’s first-ever Big Game commercial, developed with Anomaly an...
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William Shatner wrestled with name joke in Raisin Bran ad
  • Super Bowl

William Shatner wrestled with name joke in Raisin Bran ad

By Reel 360 Feb 9, 2026
William Shatner admits he had “tremendous” reservations before agreeing to poke fun at his own name in a new Kellogg’s Raisin Bran campaign that debuted during Sunday’s...
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How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad
  • Super Bowl

How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad

By BANG Showbiz Feb 9, 2026
Ben Affleck turned the Super Bowl into a full-on ’90s sitcom reunion by enlisting a who’s-who of television icons for his latest Dunkin’ commercial. The actor, who has...
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Hard Rock Bet counters post–Super Bowl blues with ‘I Will Survive’ remix
  • Super Bowl

Hard Rock Bet counters post–Super Bowl blues with ‘I Will Survive’ remix

By Reel 360 Feb 8, 2026
The Big Game's over. The confetti’s been swept up. Football season has officially clocked out.Feeling bummed? Heartbroken? Maybe… betrified? Hard Rock Bet knows the emotion...
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Levi’s debuts Behind Every Original for Super Bowl
  • Super Bowl

Levi’s debuts Behind Every Original for Super Bowl

By Reel 360 Feb 8, 2026
Levi’s used the Super Bowl spotlight to launch Behind Every Original, a new global campaign that celebrates cultural trailblazers by quite literally flipping the script. Debu...
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Bad Bunny’s Super Bowl Halftime Show was jaw-droppingly good
  • Super Bowl

Bad Bunny’s Super Bowl Halftime Show was jaw-droppingly good

By Reel 360 Feb 8, 2026
With all due respect, we're going to call him Bad-Ass Bunny! Bad Bunny transformed the Apple Music Super Bowl LX Halftime Show into a massive, high-energy celebration that blen...
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Ro makes Super Bowl debut With Serena Williams
  • Super Bowl

Ro makes Super Bowl debut With Serena Williams

By Reel 360 Feb 8, 2026
Ro is stepping onto the Super Bowl stage for the first time with a national commercial starring Serena Williams, marking the launch of its new “Healthier on Ro” campaign fo...
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