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Columnist: Reel 360

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Jerome Bettis throws the flag for Pepsi in new NFL campaign
  • SPORTS

Jerome Bettis throws the flag for Pepsi in new NFL campaign

By Reel 360 Sep 9, 2026
Pepsi is kicking off its 26th NFL season by putting Jerome “The Bus” Bettis in stripes - and letting him make the call on what belongs next to your burger. The brand is ...
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Cameo’s Word Up! turns 40: The funk album that conquered pop
  • Music

Cameo’s Word Up! turns 40: The funk album that conquered pop

By Reel 360 Sep 9, 2026
Forty years ago today, Cameo released the album that would define an era, give funk one of its most instantly recognizable anthems, and turn Larry Blackmon’s voice, haircut...
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Andrew Robertson takes helm of Omnicom as Troy Ruhanen retires
  • REEL MOVES/NEW YORK

Andrew Robertson takes helm of Omnicom as Troy Ruhanen retires

By Reel 360 Sep 9, 2026
Omnicom is making a major leadership change at the top of its advertising business, with Troy Ruhanen retiring and longtime BBDO leader Andrew Robertson stepping in as CEO of O...
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CallSheet adds Wrap Sheet to simplify production close-outs
  • PRODUCTION CENTRAL

CallSheet adds Wrap Sheet to simplify production close-outs

By Reel 360 Sep 9, 2026
CallSheet: Crew Calls has added a new feature to tackle one of production’s less glamorous but essential rituals: wrapping the job. The new Wrap Sheet workflow allows prod...
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Anthropic researcher quits, warns AI race is “gambling with our lives”
  • Tech

Anthropic researcher quits, warns AI race is “gambling with our lives”

By Reel 360 Sep 9, 2026
Jacob Coxon, 27, announced his resignation from Anthropic in a series of posts on X, saying that after three years of pretraining research at OpenAI and Anthropic, he no longer...
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Gerety Awards names 2026 winners
  • Advertising Awards

Gerety Awards names 2026 winners

By Reel 360 Sep 8, 2026
The Gerety Awards have announced their 2026 winners, honoring standout work from agencies, brands, production companies, and creative teams worldwide. This year’s competit...
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Johnnie Walker gives Black Label a Sabrina Carpenter makeover
  • Reel London

Johnnie Walker gives Black Label a Sabrina Carpenter makeover

By Reel 360 Sep 8, 2026
Johnnie Walker is extending its partnership with Sabrina Carpenter with a limited-edition Black Label bottle inspired by her album Man’s Best Friend. The collectible desig...
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e.l.f. Cosmetics escapes ‘Unglammy Valley’ in new campaign
  • STYLE

e.l.f. Cosmetics escapes ‘Unglammy Valley’ in new campaign

By Reel 360 Sep 8, 2026
e.l.f. Cosmetics is turning one of beauty’s most common frustrations into a horror-comedy campaign with “Unglammy Valley,” a new push for its Soft Glam Satin Foundation s...
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Eyeglass World refreshes brand with VML
  • REEL NEW YORK

Eyeglass World refreshes brand with VML

By Reel 360 Sep 8, 2026
Eyeglass World is rolling out a nationwide brand refresh developed with VML, introducing a new identity and campaign built around the platform “Change Your Glasses. Change Yo...
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Apple TV returns to Farnborough Studios for ‘Neuromancer’
  • PRODUCTION CENTRAL

Apple TV returns to Farnborough Studios for ‘Neuromancer’

By Reel 360 Sep 8, 2026
Apple TV returned to Farnborough International Studios to produce its upcoming sci-fi series Neuromancer, continuing its use of the UK facility after Prime Target. Created ...
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AFI names six recipients of 2026-27 Canva Fellowship
  • Reel 360 at AFI

AFI names six recipients of 2026-27 Canva Fellowship

By Reel 360 Sep 8, 2026
The American Film Institute (AFI) has named six emerging filmmakers as recipients of the 2026-2027 Canva Fellowship at the AFI Conservatory, continuing a partnership designed t...
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White House turns Trump into Green Lantern
  • REEL POLITICS

White House turns Trump into Green Lantern

By Reel 360 Sep 7, 2026
The White House has once again inserted President Donald Trump into a major entertainment franchise — this time transforming him into Green Lantern. On Sunday, Sept. 6, th...
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‘Widow’s Bay’ leads Night Two of Creative Arts Emmys
  • The Emmys

‘Widow’s Bay’ leads Night Two of Creative Arts Emmys

By Reel 360 Sep 7, 2026
Night Two of the 78th Emmy Awards delivered an emotional mix of first-time winners, posthumous recognition, and a tribute to one of television’s most enduring classics Sunday...
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Women make gains in non-acting Emmy noms, but men still dominate
  • The Emmys

Women make gains in non-acting Emmy noms, but men still dominate

By Reel 360 Sep 6, 2026
Women made modest gains in behind-the-scenes categories for the 78th Primetime Emmy Awards. However, men still account for nearly two-thirds of all non-acting nominees, accordi...
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Apple’s ‘I’m Not Remarkable’ wins Outstanding Commercial Emmy
  • The Emmys

Apple’s ‘I’m Not Remarkable’ wins Outstanding Commercial Emmy

By Reel 360 Sep 6, 2026
Apple’s “I’m Not Remarkable” has won the Emmy for Outstanding Commercial, giving one of the year’s most acclaimed pieces of accessibility storytelling television’s ...
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Mariska Hargitay wins two Emmys, pays tribute to Gloria Steinem
  • The Emmys

Mariska Hargitay wins two Emmys, pays tribute to Gloria Steinem

By Reel 360 Sep 6, 2026
Mariska Hargitay had one of the biggest nights of the 2026 Creative Arts Emmys, winning twice for her deeply personal HBO documentary My Mom Jayne: A Film by Mariska Hargitay. ...
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Colbert, Bad Bunny, Apple among Creative Arts Emmy winners
  • The Emmys

Colbert, Bad Bunny, Apple among Creative Arts Emmy winners

By Reel 360 Sep 6, 2026
The 78th Emmy Awards officially kicked off Saturday night as the Television Academy honored outstanding artistic and technical achievement during Night One of the Creative Arts...
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Darnell Works explores AI transition in new Shot Chart edition
  • Tech

Darnell Works explores AI transition in new Shot Chart edition

By Reel 360 Sep 4, 2026
The Darnell Works Agency (DWA) released Issue 5 of The Shot Chart (The Best of Universal Positive) in August, using the latest edition to examine the creative industry’s shif...
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SHOOTonline ceases publication after 66 years
  • MEDIA

SHOOTonline ceases publication after 66 years

By Reel 360 Sep 3, 2026
A longtime voice in the advertising, commercial production, and post-production community has gone silent. SHOOTonline has ceased publication after 66 years, ending new editori...
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Saks Fifth Avenue says ‘Let’s Go!’ for Fall 2026
  • STYLE

Saks Fifth Avenue says ‘Let’s Go!’ for Fall 2026

By Reel 360 Sep 3, 2026
Saks Fifth Avenue is kicking off Fall 2026 with “Let’s Go!”, a new campaign celebrating modern glamour, self-expression and the unmistakable energy of New York. Photog...
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