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Columnist: Reel 360

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McBride, Key open shady insurance firm in State Farm Super Bowl teaser
  • Super Bowl

McBride, Key open shady insurance firm in State Farm Super Bowl teaser

By Reel 360 Jan 25, 2026
After sitting out last year's Super Bowl due to the LA wildfires, State Farm is officially returning to the Big Game in 2026, and it is doing so with a wink. The insurance bran...
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Apoorva Guru Charan, Dawne Langford honored at 2026 Sundance
  • AGENCY CREATIVE

Apoorva Guru Charan, Dawne Langford honored at 2026 Sundance

By Reel 360 Jan 25, 2026
The independent producing community took center stage at the 2026 Sundance Film Festival Producers Celebration, where the Sundance Institute and Amazon MGM Studios honored two ...
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Delta Air Lines captures emotional journey behind Team USA
  • OLYMPICS

Delta Air Lines captures emotional journey behind Team USA

By Reel 360 Jan 25, 2026
Delta Air Lines is turning its attention to the moments before the medals with a new campaign that explores the emotional, physical, and personal journeys of Olympic and Paraly...
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Athletes are the gold in Hershey’s joyful Olympic campaign
  • OLYMPICS

Athletes are the gold in Hershey’s joyful Olympic campaign

By Reel 360 Jan 25, 2026
Hershey's is stepping back into the brand spotlight with its first major campaign in eight years, launching an emotional new platform that redefines what victory really means. ...
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Racially charged incident occurs at CAA Sundance Party
  • Sundance

Racially charged incident occurs at CAA Sundance Party

By Reel 360 Jan 24, 2026
A man was arrested early Saturday morning during the Creative Artists Agency’s (CAA) packed Sundance Film Festival party at Park City’s High West Saloon following what auth...
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Sundance Institute announces Screenwriters Lab fellows
  • Sundance

Sundance Institute announces Screenwriters Lab fellows

By Reel 360 Jan 24, 2026
The Sundance Institute has unveiled the fellows selected for its 2026 Screenwriters Lab and Screenwriters Intensive, continuing its long-running mission to support emerging fil...
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Amanda Bynes shows new hand tattoo, prompting concern
  • Celebrity

Amanda Bynes shows new hand tattoo, prompting concern

By Reel 360 Jan 23, 2026
Amanda Bynes has drawn renewed attention from fans after revealing a new hand tattoo during a visit to Atomic Tattoo & Body Piercing on Wednesday night. The 39-year-old ...
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We’re all getting old together – High School Musical turns 20
  • Streaming

We’re all getting old together – High School Musical turns 20

By The Geek Jan 23, 2026
Well, it's time to feel old again. Twenty years ago, when my daughters were 9 and 8, a made-for-TV movie quietly premiered on the Disney Channel and ended up rewriting the rul...
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Anheuser-Busch unveils Super Bowl LX lineup
  • Super Bowl

Anheuser-Busch unveils Super Bowl LX lineup

By Reel 360 Jan 23, 2026
Anheuser-Busch is returning to the Super Bowl in a big way, unveiling a trio of new commercials from Michelob ULTRA, Budweiser, and Bud Light during the broadcast of Super Bowl...
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Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser
  • Super Bowl

Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser

By Reel 360 Jan 23, 2026
Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the Olympic Winte...
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Hellmann’s teases a “Meal Diamond” performance for Super Bowl
  • Super Bowl

Hellmann’s teases a “Meal Diamond” performance for Super Bowl

By Reel 360 Jan 23, 2026
Hellmann’s is once again setting the stage for another Big Game spectacle with the release of a 15-second Super Bowl teaser introducing a mysterious new character named Meal ...
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Betty expands with new offices in Austin x Mexico City
  • REEL MOVES/MINNEAPOLIS

Betty expands with new offices in Austin x Mexico City

By Reel 360 Jan 23, 2026
Betty, a Quad agency, has announced the opening of two new offices in Austin, Texas, and Mexico City, Mexico, marking a major step in the agency’s continued growth and its pa...
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Oreo celebrates dunking ritual with new campaign “The OREO Cows”
  • International

Oreo celebrates dunking ritual with new campaign “The OREO Cows”

By Reel 360 Jan 23, 2026
Oreo is turning one of its most iconic rituals into a bold cultural statement in Mexico with the launch of a new campaign, The OREO Cows. Designed to elevate “chopeo,” the ...
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Jessie Buckley “Proud and Honored” to receive Oscar nom
  • Academy Awards

Jessie Buckley “Proud and Honored” to receive Oscar nom

By Reel 360 Jan 23, 2026
Jessie Buckley says she is “so proud and honored” after earning an Academy Award nomination for Best Actress for her performance in Hamnet. The 36-year-old actress is no...
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GUESS taps Chiara Ferragni as face of Spring campaign
  • STYLE

GUESS taps Chiara Ferragni as face of Spring campaign

By Reel 360 Jan 23, 2026
GUESS is ushering in Spring 2026 with a familiar face, newly energized. The brand has named global entrepreneur and fashion icon Chiara Ferragni as the star of its new worldwid...
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Father-son duo design MADhu, a watch that’s timeless
  • STYLE

Father-son duo design MADhu, a watch that’s timeless

By Reel 360 Jan 23, 2026
In an era ruled by biometric trackers, vibrating wrists, and dopamine-chasing screens, MADhu arrives like a deep exhale. Created by iconic advertising creative director Matt...
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Sea Moss products recalled nationwide over Botulism risk
  • REEL BUSINESS

Sea Moss products recalled nationwide over Botulism risk

By Reel 360 Jan 22, 2026
A popular sea moss supplement is being pulled from shelves nationwide due to potential botulism concerns. True Sea Moss has issued a voluntary recall of all flavors and sizes o...
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Instacart heads back to the Super Bowl with Stiller and Boone
  • Super Bowl

Instacart heads back to the Super Bowl with Stiller and Boone

By Reel 360 Jan 22, 2026
Instacart is returning to the Super Bowl for the second year in a row, and it’s doing so with a trio that immediately raises expectations. The brand has teamed up with Ben...
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Oscar snubs and surprises
  • Academy Awards

Oscar snubs and surprises

By Reel 360 Jan 22, 2026
Oscar morning rarely goes quietly, but this year’s nominations arrived with a particularly sharp edge. With Sinners dominating the field with a record-setting 16 nominatio...
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By the Power of Grayskull, Masters of the Universe trailer is here
  • Trailers

By the Power of Grayskull, Masters of the Universe trailer is here

By The Geek Jan 22, 2026
Clear your cubicle. Lift your sword. Eternia is calling. Masters of the Universe has officially dropped its long-awaited trailer, and yes, it opens with He-Man stuck in corpora...
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