Saks Fifth Avenue is kicking off Fall 2026 with “Let’s Go!”, a new campaign celebrating modern glamour, self-expression and the unmistakable energy of New York.
Photographed by Nadine Ijewere, the campaign stars Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique and Jae Lee, with imagery shot inside Saks’ Fifth Avenue flagship and throughout iconic New York parks.
The visual world blends the city’s constant motion with the ritual of getting dressed for a new season, positioning Saks as both a fashion destination and a cultural gathering place.
“‘Let’s Go!’ celebrates the unique role Saks Fifth Avenue plays in connecting our customers to the energy, creativity, and discovery that makes luxury fashion so compelling,” said Cheryl Han, Chief Marketing & Digital Officer, Exemplar Luxury Group.
Han added that the New York flagship has long been a place where “culture and commerce come together,” with the new campaign designed to extend that influence across Saks stores and digital platforms nationwide.
The campaign spotlights Fall 2026 collections defined by long silhouettes, saturated color and unapologetic glamour, with featured designers including Khaite, Tom Ford, Prada, Loewe, Balmain, Valentino Garavani, Balenciaga, Ralph Lauren Collection and Ferragamo.
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“‘Let’s Go!’ captures the unmistakable rush of energy that comes with a new season and the endless possibilities of getting dressed,” said Elle Strauss, SVP, Creative, Exemplar Luxury Group.
“The campaign feels spontaneous, confident and distinctly New York.”
For the first time, Saks is also extending the campaign into a dedicated concept shop on the first floor of its flagship.
Designed as a kind of creative clubhouse, the space combines fashion, art, vintage magazines, cultural programming and curated merchandise selected by Saks Fashion Directors Chloe King and Bruce Pask.
The shop includes “Beautiful People,” a gallery exhibition featuring original photography by Ijewere, as well as a newsstand from Library180 featuring rare and collectible magazines from the 1990s.
The retailer is also launching “Let’s Friday at Saks,” a weekly event series running through October 6 with DJ sets, live sketch artists, L’Avenue coffee, cookies from The Rounds, Casa Bosques chocolates and campaign-themed merchandise.
The Fall 2026 campaign is now live across Saks Fifth Avenue stores, digital channels and window displays nationwide.
With “Let’s Go!,” Saks is betting that the best way to sell a new season isn’t just to show the clothes.
It’s to sell the feeling of stepping out in them.
