Tech Archives · | Reel 360 - At the intersection of Advertising, Entertainment, Media and Production

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Turning love of ‘Star Wars’ into a functioning vacuum

By The Geek May 24, 2020 0 Comment

God bless you Matthew Scott Hunter. Since Bud Light is bringing back its "Real Men of Genius" campaign, may we nominate Hunter for this? This real genius has combined his desir...

Tech

Report: ‘Social Distancing’ leads to cyber affairs

By Reel 360 May 1, 2020 0 Comment

During the past few months, Reel 360 and our sister publication, Reel Chicago, have reported many stories on those affected, and unfortunately laid off, in the film and advert...

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Apple Maps releases data trends tool to track COVID-19

By Reel 360 Apr 15, 2020 0 Comment

Apple has released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data m...

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Portal boots Oscar ad breaks for female-directed films

By Reel 360 Feb 6, 2020 0 Comment

In 92 years of The Academy Awards, only five women have been nominated for Best Director. Only one has ever won an Oscar. And even though it's 2020, and more women have made cr...

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Warner Bros embraces AI to greenlight future films

By Reel 360 Jan 13, 2020 0 Comment

We are one step closer to Skynet or in Warner Bros' case, The Matrix. You know it's their property and all. Despite coming in a distant second to the juggernaut known as Disney...

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Hohem unveils 1st lightweight Smartphone gimbal

By Reel 360 Jan 11, 2020 0 Comment

During the 2020 Consumer Electronics Show (CES) in Las Vegas, Hohem Technology drew great attention of multiple buyers, journalists and third parties to its innovative and all-...

Tech

Sony is boundless in technology campaign

By Reel 360 Jan 10, 2020 0 Comment

Sony Corporation has unveiled "Boundless by Sony," a new digital brand campaign across multiple social media channels. This campaign is part of an ongoing strategy to highlight...

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Avid S1 brings mixing speed software integration home

By Reel 360 Dec 13, 2019 0 Comment

Avid® today announced the availability of the Avid S1 audio control surface designed for music mixing, audio post and video production artists. Priced at $1,295 USD M...

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The new Motorola razr calls for closer look

By Colin Costello Nov 15, 2019 0 Comment

Kids, once upon a time, and that was a time a looooooong 11 years ago, there was no smart phone. We cool kids had something called the Motorola razr. It was gloriously thin, fit...

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HBO makes it rain squid in New York for ‘Watchmen’

By Reel 360 Oct 28, 2019 0 Comment

Last weekend, HBO debuted the new DC series, Watchmen to fairly spectacular ratings. Now, in anticipation of one of their biggest shows of the year, the cable network made a ma...

Tech

Musicians want facial recognition tech banned

By Reel 360 Sep 11, 2019 0 Comment

Welcome to the worlds of Enemy of the State, Minority Report and Total Recall. Author Philip K. Dick may have known what laid ahead for us as a society. Facial recognition te...

Tech

Media Burn turns up the heat with new Cinedeck ZX

By Daniel Patton Sep 5, 2017 0 Comment

Chicago-based video conversion and archiving company Media Burn substantially increased its output capabilities with the recent addition of a Cinedeck ZX. Recognized around the...