The Gerety Awards have announced their 2026 winners, honoring standout work from agencies, brands, production companies, and creative teams worldwide.
This year’s competition brought together more than 250 judges from over 50 countries, with the final tally including 4 Grand Prix, 34 Gold, 69 Silver and 75 Bronze awards. The 2026 edition also marked the first time work from Tunisia received recognition.
The United States finished with 21 awards, including four Gold, eight Silver and nine Bronze, with winners including Golin, VML New York, Amazon, Love Song, Edelman and 72andSunny. Watch the winners’ reel below:
Three campaigns emerged at the top of the field, with one taking two Grand Prix.
“No Project Without Drama” for HORNBACH, created by HeimatTBWA\ Berlin, won a Grand Prix in Craft CUT – Production Design.
“The Count” for SickKids, with music by Soundtree Music for FCB Canada, won a Grand Prix in Craft CUT – Music.
And “The KitKat Heist” for KitKat, created by VML UK, took two Grand Prix – one in Communication CUT – PR and another in the newly introduced Moments CUT – PR category.
The double win for KitKat became one of the clearest expressions of what this year’s jury responded to: ideas that create participation rather than simply demand attention.
“In a year where everyone is chasing attention, the work that stood out was work that earned it rather than demanded it,” said Dipshika Ravi, National Creative Director at Schbang.
Ravi pointed to The KitKat Heist as a defining example, describing how a brand mishap was transformed into the communication itself. “The act of stealing KitKats became the communication, the PR, the cultural conversation and, ultimately, the proof of the idea,” she said. “The work doesn’t interrupt culture; it creates a moment within it.”
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Maria Milusheva, CCO of OM Group & MUCH BETTER, made a similar point. “AI can manufacture content, but it cannot manufacture attention,” she said. “Attention is earned when something has stakes, when it feels alive.”
She praised KitKat for taking what could have remained a problem and turning it into something audiences could participate in. “That takes nerve. And audacity! And that is how a brand makes fans rather than just reaches.”
That emphasis on earned attention carried across the jury commentary.
“Great creative work doesn’t ask for attention — it earns it,” said Alejandra Fehrmann, Global Communications Executive. “The winners remind us that creativity has no single accent, market or formula. The best ideas travel because they surprise us, make us feel something and change the way we see.”
Imen Gharbi, Managing Director of Doze Agency in Tunisia, said this year’s best ideas often felt deceptively simple. “Behind that apparent simplicity is an incredible level of craft, cultural understanding and precision,” Gharbi said. “The Grand Prix winners are a great reminder that creativity doesn’t need to overcomplicate things to be powerful.”
The jury also singled out the craft behind HORNBACH’s No Project Without Drama.
Lynne Parker, Founder and Chief Executive of Funny Women CIC, called the campaign “a tour de force,” praising its analog execution, live singers, sets and music.
Across the broader winners list, U.S. companies including Partizan US, VML Kansas City and New York, Love Song, Amazon, Artists Equity, Edelman, 72andSunny, Happy Place, Deutsch and Zulu Alpha Kilo earned honors across categories including Craft, Experience, Effectiveness and Humour.
Winning work represented brands including McDonald’s, Ziploc, Hoka, Alpine, Dunkin’, LEGO Education and Dove, among others.
For Christen Rochon, Ad Partnerships Director at NBCUniversal, the Grand Prix work ultimately reflected more than technical excellence. “These works are more than a celebration of creative excellence,” Rochon said. “The greatest Grand Prix winners reflect influence, are proactive in its evolution, and create a permanent thread in the fabric of culture, leaving an impact that extends far beyond the moment.”
That may be the clearest takeaway from the 2026 Gerety Awards.
The winning work didn’t just chase visibility.
It created something people wanted to pay attention to. See all of the 2026 winners here.
