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Columnist: Reel 360

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Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’
  • REEL BOSTON

Progressive’s Dr. Rick finally gives up fighting ‘Parentamorphosis’

By Reel 360 Jul 24, 2026
Progressive is taking an unexpected turn with one of advertising's most beloved recurring characters. In the latest installment of its long-running Dr. Rick campaign from agenc...
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Sony to restore Cinerama Dome by 2028
  • REEL BUSINESS

Sony to restore Cinerama Dome by 2028

By Reel 360 Jul 24, 2026
One of Hollywood's most beloved movie palaces is finally getting a second act. Sony Pictures Entertainment announced it will restore and reopen the legendary Cinerama Dome, end...
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California tax credits fuel scripted production, but filming still down
  • PRODUCTION CENTRAL

California tax credits fuel scripted production, but filming still down

By Reel 360 Jul 23, 2026
The expanded Film & Television Tax Credit Program for California is beginning to deliver tangible results, with more incentive-backed television dramas and feature films mo...
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Coffee mate and Carl Radke enter a ‘Situation-Sip’
  • REEL NEW YORK

Coffee mate and Carl Radke enter a ‘Situation-Sip’

By Reel 360 Jul 22, 2026
Coffee mate is embracing the language of modern dating with the launch of Situation-Sip, a limited-edition mixed fruit-flavored creamer promoted through a tongue-in-cheek campa...
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Constant Contact rebrands around AI in biggest campaign yet
  • REEL LA

Constant Contact rebrands around AI in biggest campaign yet

By Reel 360 Jul 22, 2026
Constant Contact is making its biggest brand statement in years with the launch of "Great Needs Great," a national campaign that repositions the company from an email marketing...
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Rebel Wilson fronts Noom campaign from Mekanism
  • REEL SAN FRANCISCO

Rebel Wilson fronts Noom campaign from Mekanism

By Reel 360 Jul 22, 2026
Noom is putting long-term behavior change at the center of the GLP-1 conversation with "Lose for Keeps," a new national campaign starring actress Rebel Wilson (Pitch Perfect, B...
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Dazed Studio launches U.S. Brand Strategy division
  • Reel Moves/London

Dazed Studio launches U.S. Brand Strategy division

By Reel 360 Jul 21, 2026
Dazed Studio is deepening its presence in North America with the launch of a dedicated U.S. Brand & Cultural Strategy Division, expanding beyond creative execution to offer...
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Alabama Natural Gas Association celebrates families in campaign
  • Reel Alabama

Alabama Natural Gas Association celebrates families in campaign

By Reel 360 Jul 21, 2026
Lewis Communications is serving up a heartfelt celebration of family traditions in a new campaign for the Alabama Natural Gas Association that swaps celebrity chefs for the rea...
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Arts Academy promotes editor Charlee Mackey to roster
  • Post

Arts Academy promotes editor Charlee Mackey to roster

By Reel 360 Jul 21, 2026
Arts Academy has promoted longtime collaborator Charlee Mackey to its editorial roster, recognizing an editor whose work has helped shape campaigns for some of advertising's bi...
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Tennessee Tourism introduces ‘Real Seal’ to certify authentic images
  • Reel Tennessee

Tennessee Tourism introduces ‘Real Seal’ to certify authentic images

By Reel 360 Jul 21, 2026
As AI-generated imagery becomes increasingly difficult to spot, the Tennessee Department of Tourist Development is taking a stand for authenticity with the launch of the "Real ...
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Judge hits pause on Paramount-Warner merger
  • REEL BUSINESS

Judge hits pause on Paramount-Warner merger

By Reel 360 Jul 20, 2026
The proposed $81 billion merger between Paramount and Warner Bros. Discovery has hit a legal roadblock after a federal judge ordered the companies to temporarily halt the deal ...
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‘Below Deck’ star Aesha Scott charts new course with Drop
  • REEL BUSINESS

‘Below Deck’ star Aesha Scott charts new course with Drop

By Reel 360 Jul 20, 2026
Aesha Scott has spent years making sure someone else’s drink was exactly right. As chief stew on Below Deck, she has mixed cocktails for demanding superyacht guests, memorize...
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The Odyssey conquers box office with $124.5 million opening
  • Film

The Odyssey conquers box office with $124.5 million opening

By Reel 360 Jul 20, 2026
This weekend, audiences went on an odyssey to movie theaters. Christopher Nolan’s The Odyssey stormed the box office this weekend, opening to an estimated $124.5 million dome...
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Fanatics urges Lionel Messi to keep playing
  • SPORTS

Fanatics urges Lionel Messi to keep playing

By Reel 360 Jul 19, 2026
Just hours before Lionel Messi and Argentina take the field in the 2026 FIFA World Cup Final, Fanatics has unveiled an emotional global campaign asking the soccer legend to del...
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Nike turns around UK World Cup spot to celebrate belief
  • SPORTS

Nike turns around UK World Cup spot to celebrate belief

By Reel 360 Jul 17, 2026
Nike has long celebrated football's biggest moments, but its latest World Cup campaign reminds fans that belief can matter just as much as victory. Created by Wieden+Kennedy Lo...
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Rethink elevates Mike Dubrick to North American CCO
  • REEL MOVES/TORONTO

Rethink elevates Mike Dubrick to North American CCO

By Reel 360 Jul 17, 2026
Rethink has promoted longtime creative leader Mike Dubrick to Chief Creative Officer, North America, expanding his oversight across the independent agency’s Toronto, New York...
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Megan Fox embraces dark side in sheer & lace goth photoshoot
  • STYLE

Megan Fox embraces dark side in sheer & lace goth photoshoot

By Reel 360 Jul 17, 2026
Actress Megan Fox sent social media buzzing after posting a striking gothic-inspired photoshoot to Instagram featuring sheer black lingerie, a dramatic floor-length veil, smoky...
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Olive Oils From Spain brings the spirit of Spain to American tables
  • REEL MIAMI

Olive Oils From Spain brings the spirit of Spain to American tables

By Reel 360 Jul 15, 2026
Olive Oils From Spain is bringing the spirit of Spanish dining to American kitchens with "All in a Drop," a new campaign from Republica Havas that positions Spanish extra virgi...
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Apple TV rolls the dice on Anya Taylor-Joy with thriller Lucky
  • Streaming

Apple TV rolls the dice on Anya Taylor-Joy with thriller Lucky

By Reel 360 Jul 15, 2026
Apple TV is betting big on Anya Taylor-Joy, unveiling the official trailer for its new limited series Lucky while rolling out the red carpet at the Directors Guild of America i...
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Disability-led All In Frame launches free stock photo library
  • REEL SAN FRANCISCO

Disability-led All In Frame launches free stock photo library

By Reel 360 Jul 15, 2026
A new disability-led stock photography platform is giving advertisers, marketers and creatives access to more authentic images of disabled people, for free. LaVant Consulting a...
More »

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