Jack in the Box: Teams with Derulo for virtual restaurant

Jack
(Jack Box and Jason Derulo)

What happens when two megastars with a knack for creating innovative and over-the-top meals partner up? Only the best “milli” dollar idea ever. In David&Goliath’s latest Jack in the Box campaign titled “Jack and Jason Present: One in a Milli,” Jack has teamed up with none other than singer, dancer, actor, and TikTok superstar Jason Derulo.

Derulo, famous for concocting outrageous Milli Meals and posting them on TikTok every time he reaches a million followers, has decided to celebrate hitting his next million by not only creating one outrageous meal, but also creating a full virtual restaurant. The “One in a Milli” restaurant will feature deliciously curated Jack Hacks made by Jack and Jason.  

“Jack and Jason Present: One in a Milli” is a multi-layer integrated campaign that will run on broadcast, digital, social, virtual kitchen, in-app, and delivery partners. Starting Monday, June 14th, the campaign will launch with a social video featured on Jason’s TikTok and Instagram.

The three spots feature Jason and Jack in a humorous back-and-forth as they introduce the Milli Meal menu items; Jack’s Triple Bacon Cheesy Jack, a burger that includes three times the beef, bacon, and cheese, Jack’s new Roost Fries, which are regular fries covered in chicken, cheese, and Jack’s unique Roost sauce. But don’t forget dessert! Jack in the Box is also launching the delicious Chocolate Croissant Bites. Watch “Mouth” below:

“You Could”…

and “Clownin’”…

https://www.youtube.com/watch?v=e_qTiJhevak

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“Jack always has his finger on the pulse of pop culture,” said Lixaida Lorenzo, David&Goliath Executive Creative Director. “With dark kitchens on the rise, we saw that the next QSR ‘war’ will be virtual, and felt there was an opportunity to be a part of this cultural moment in a big way that was authentic to the brand. Partnering up with Jason Derulo, another sensational icon was a natural, organic fit and brings to life this unique, first-ever, collaborative brand experience.”

Beginning on June 14th, in select areas of Los Angeles, fans will be able to tap into Uber Eats and get a special taste of the “One in a Milli” virtual kitchen for two weeks. Other Uber Eats exclusive menu items from “One in a Milli” include the carefully curated: Burgeraco, Milli Meal Platter, Oreo Millishake, Bacon Churro Millishake and Milli Meal. Don’t worry, if you don’t live in LA, Jack in the Box is giving all of its fans opportunities to try the Milli Meal exclusively through the app.

Order the Milli Meal via Jack’s mobile app through August and enter to win exclusive Jason Derulo and Jack in the Box prizes.

“I’m thrilled to finally introduce our one-of-a-kind ‘One in a Milli’ Virtual Restaurant and Milli Meal in collaboration with Jason Derulo,” said Ryan Ostrom, Chief Marketing Officer at Jack in the Box.

He adds, “Jason Derulo has quickly become a force to be reckoned with in the food world thanks to his series of clever food-focused TikTok videos, so it just made sense for us to find inspiration for this campaign from the TikTok king himself. Our One In A Milli Virtual Restaurant is truly the brainchild of two creators, Jason, and Jack Box, of course, who live their indulgent lifestyle through the lens of innovative food creations and having fun.”

CREDITS:

CLIENT: Jack in the Box

AGENCY: David&Goliath

  • Founder & Creative Chairman: David Angelo
  • President: Yumi Prentice 
  • Chief of Social Impact: Blake Winfree
  • Executive Creative Director: Lixaida Lorenzo
  • GCD/Design Director: Michael Molinaro
  • GCD / Copywriter: Matt Kappler
  • GCD / Art Director: Sheldon Melvin
  • Copywriter: Mac Mullen
  • Sr. Art Director: Tucker Stosic
  • Sr. Print Producer: Jenny Wu
  • Photographer: Steven “Toastycakes” Meiers
  • Art Producer: Kathryn Zambon 
  • Executive Producer: Kara Pierce
  • Sr. Producer: Jane Krull
  • Integrated Producer: Jesse Roberts
  • Producer: Ann Truong
  • Strategy Director: SJ Boyd
  • Sr. Strategist: Delaney Thomson
  • Comms. Planning Director: Jeff Cannata
  • Communications Planner: Hailey Kim
  • Managing Director: Chris Einhauser
  • Account Director: Lindsay Brown
  • Account Supervisor: Jenavieve Cazares
  • Account Executive: Katie Minie
  • Senior Business Affairs Manager: Marlon Pineda
  • Senior Business Affairs Manager: Yenia Paez
  • Business Affairs Manager: Lupe Ramos
  • Sr. Project Manager: Cassandra Horne
  • Associate Director of Project Management: Amy Chiang

PRODUCTION COMPANY: Biscuit

  • Director: Clay Weiner
  • Director of Photography: Darko Suvak
  • Executive Producer: Holly Vega 
  • Head of Production: Sean Moody
  • Producer: Carr Donald

FOOD PRODUCTION COMPANY: Camp Lucky, LLC

  • Director:  Tom Ryan. (Director/DP)
  • Director of Photography:  Tom Ryan
  • Executive Producer:  Brandon Tapp
  • Head of Production:   Teresa M Cameron
  • Producer:  Chelsea Sevadjian

EDIT/VFX: Spinach

  • Managing Director/Executive Producer: Adam Bright
  • Executive Producer: Jonathan Carpio
  • Editor: Nick Gartner
  • Food Editor: Paul Erickson
  • Assistant Editor: Marshall Thompson
  • Sr. Producer: Michele Morris 
  • Flame Artist: Christopher Moore
  • Senior VFX Producer: Ian Dawson

VFX: Fell VFX

  • Creative Director/Flame Artist: Russell Fell 
  • Executive Producer: Rachel Koch

SOUND DESIGN & MIX: Margarita Mix

  • Sound Engineer: Nathan Dubin   
  • Executive Producer: Paula Arnett              
  • Executive Producer: Whitney Morris
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