Adobe Premiere Pro packs spot full of VFX goodness

ADobe
(New Adobe campaign from 72andSunny)

Everyone has a story to tell. Today more than ever, video creation is the way we make and share those stories with the world.  Adobe’s new film campaign, Fantastic Voyage | Adobe Premiere Pro celebrates the limitless creative possibility of telling your story with Adobe’s editing tools. 

Made in partnership with creative agency 72andSunny Los Angeles, edited in Adobe Premiere Pro, and brought to life by the VFX wizards at Alt.vfx, the hero film follows a creator who uses imagination and Adobe Premiere Pro’s features to transform a night at home into an escapist adventure story.  Watch below:


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“Creativity allows us to reimagine the world as we know it,” said John Travis, vice president brand marketing at Adobe. “Now more than ever, people are ready for optimism. This latest ad in our Fantastic Voyage campaign showcases Adobe Premiere Pro, and how video is exploding as a powerful way for people to express their creativity and tell their story. That is the message we hope to capture. If you tap into your creativity, there is nothing you can’t do.”

“The past year and a half has shown us that how you make a story is just as important as the story itself – from the tools to the people. The team, from production partners to Adobe, we’ve all worked across time zones and shut downs to bring this film to life,” said Lauren Smith, group creative director, 72andSunny Los Angeles. “This goes to show that with collaboration and creativity, the possibilities are as endless as your imagination!” 

Accompanying the spot is a suite of videos and tutorials highlighting how Premiere Pro’s features empower the creative vision behind any story you want to tell, available on social at #EditYourStory.

‘Fantastic Voyage | Premiere Pro’ is now live on YouTube. It will also air on Jimmy Kimmel Live!, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, The Late Late Show with James Corden, and during critically acclaimed programming on Adult Swim and FX.

CREDITS:

CLIENT: Adobe Premiere Pro

AGENCY: 72andSunny Los Angeles

PRODUCTION COMPANY: RESET

EDIT: Cartel

  • EDITOR: Chris Catanach
  • CUTTING ASSISTANT: Colleen McKay

SOUND DESIGN: Ballad

MUSIC: “Don’t Stop Me Now” by Queen

VFX/COLOR: Alt.vfx 

ADDITIONAL DESIGN & ANIMATION: Logan

ADDITIONAL ANIMATION: Hecho Studios

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