Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action: 60 spot ‘Games Change Your World’ out of Los Angeles-based creative agency gnet, featuring Simu Liu, star of the upcoming Marvel Phase Four film, Shang-Chi and the Legend of the 10 Rings.
In the new creative effort, Simu recounts the age-old pastime of falling in love, with sweeping epics and jaw-dropping plots, and how every good story, told at the right time, is always a love story. Xbox’s own stories–six of its biggest upcoming titles, including Halo Infinite, Forza Horizon 5, Age of Empires IV, Psychonauts 2, Back 4 Blood, and Flight Simulator — are playable day one on Xbox Game Pass. Watch below:
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Lovely. gnet has mastered the nuance of connecting with die-hard Xbox gamers while crafting a level of intrigue with each marketing campaign that continually introduces legacy titles to new fans.
The multi-Clio Award-winning agency and three-time PromaxGAMES Agency of the Year funnel this deep understanding of these communities into winning results for their clients like Activision, Microsoft Xbox, Bethesda Softworks, and entertainment corporations like Netflix and E!, among many others.
CREDITS:
CLIENT: Microsoft
- DIRECTOR XBOX BRANDS & ADVERTISING: Craig McNary
- SENIOR MANAGER MARKETING & COMMUNICATIONS: Josh Munsee
AGENCY: gnet
- DIRECTOR: David Moodie
- CREATIVE DIRECTORS: Andy Mitchell, Chris Do, Glen Brackenridge
- EDITOR: James Ellsworth
- HEAD OF PRODUCTION: Shelby Hill
- PRODUCERS: Adam Lawson, Zack Whitley, Roya Tobin
- HEAD OF ACCOUNTS: Niko DeMordaunt
- ACCOUNT MANAGEMENT: Jon Wilhelmsen, Crystal Dugan
- DP: Dallas Sterling
VFX: Laundrymat
Supervisor: PJ Richardson
COLOR: Co3
Colorist: Bryan Smaller
SOUND: Source Sound
Mixer: Charles Deenen
