Usher, Remy Martin give us history lesson

(Usher and Remy Martin talkin’ all that jazz)

Music truly does mix Remy Martin Cognac. Grammy Award-winning artist Usher, Remy Martin Cognac, and Believe Media Director Jake Nava take us on a century-long journey that starts with African-American soldiers stationed in the heart of France during World War I, and the fusion of music and culture that followed after.

Watch the video, created and developed by agency Fred and Farid, below:

“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist, but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”


CLIENT: Remy Martin

AGENCY: Fred & Farid

  • Creative Director: Laurent Leccia
  • CEO/CCO: Farid Mokart 
  • Executive Producer: Tennille Teague
  • Managing Director: Severine Atret


  • Director: Jake Nava
  • Director of Photography: Jess Hall
  • Executive Producer: Marc Benardout
  • Producer: Ben Cooper

EDIT: Final Cut

  • Editor: Joe Guest
  • Producer: Penny Ensley

VFX Company: Significant Others

  • Producer: Sara Gbadamosi
  • Supervisor: Ray Giarratana
  • Head of Production: Alek Rost 
  • Creative Director: Dirk Greene

Music Production Company: Search Party

  • Music Composer: Raphael Saadiq
  • Executive Producer: Winslow Bright
  • Music Coordinator: Jamelle Adisa
  • Playback Engineer: Kevin Luu
  • Protools Playback OP: Tracy Townsend
  • Music Supervisor: Meghan Currier