Atlanta-based Autotrader and AOR, 72andSunny New York, are bringing excitement and ease back into the car-buying experience with the launch of its new “Finally, It’s Easy” integrated national marketing campaign. The LOL new effort is based on the concept that from sleds to horse-drawn carriages and now, with today’s modern vehicles, people from all eras … Continue reading “Autotrader changes history for better in new campaign”
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief, Travis Kelce, is the winner of its inaugural Paper Football Championship. As a longtime sponsor of the NFL, the brand brought together 22 NFL superstars … Continue reading “Kelce wins Pepsi’s first Paper Football Championship”
Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (after the disappointment of my Phillies) that my “chill” Sundays are about to become meaningful again. And who better than 72andSunny’s Los Angeles office … Continue reading “The NFL is ready with new anthem spot”
Dating is akin to traveling the highways of hell. But who doesn’t know that in this day and age? To describe online or app dating, I would probably have to use a word my publisher is not too fond of, but you get the idea. The ongoing search for that significant other is something that … Continue reading “Match enlists Rebel Wilson to talk up dating”
Coming off a successful Los Angeles panel and party, which you can see photos of here, The AICP Next Awards motor into The Detroit Historical Museum tomorrow, August 1. The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly … Continue reading “AICP Next Awards motor into Detroit”
Last year, ESPN, along with 72andSunny + R/GA veterans, formed a new LA-based agency and production company, The Rec League. And now we get to take a gander at some work! The fledgling agency is behind a new global campaign for New Balance (best running shoe truly) to promote the athletic brand’s FuelCell Propel and … Continue reading “Rec League runs global campaign for New Balance”
Deutsch’s New York office announced the promotion of technology expert Husani Oakley to EVP, director of Technology and Innovation from SVP, director of Technology. In addition, the office elevated Jeff Morgan, Oliver Plunkett, and Andrew Quay to vice presidents. “Husani, Jeff, Oliver and Andrew are all business leaders within their respective departments and have fully … Continue reading “Deutsch promotes Oakley to EVP, Director of Technology and Innovation”
And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say yesterday, “Well, that sucked the life out of me,” we might not know if they were talking about the low-scoring (and even lower-rated) Super Bowl LIII between the New … Continue reading “The Best and Worst of Super Bowl LIII commercials”
Well, I hope Santa and Mrs. Claus don’t read this story until December 26 or we may not get any presents. One of our favorite agencies to cover, 72andSunny New York in partnership with Trojan Condoms, have debuted Trojan Man’s musical talents with “The Big Sexy Album,” a collection of sex positive songs about all … Continue reading “Trojan makes Santa’s naughty list with ‘Big Sexy Album’”
I still giggle like a 15-year-old boy when I hear the word, “Trojan.” I also still freeze up and turn red from embarrassment when I buy a pack of condoms, expecting the older female Korean cashier ringing me up to lower her glasses and look at me judgingly. Well, hurrah for Trojan Brand Condoms! In … Continue reading “It’s a big sexy world for Trojan Man”
BBDO’s ‘The Talk,’ the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees and nominees were announced Wednesday at ADCOLOR Live in the Facebook Live Studios. The announcement took place at the Facebook Live Studios and … Continue reading “2018 ADCOLOR honorees and nominees announced”
Jogger announced the addition of Diana Cheng as Head of Production for the company’s Western offices. Cheng joins the studio with over a decade of visual effects expertise producing VFX for such noted projects as Nike “Equality” Directed by Melina Matsoukas, and the AICP Show honoree Nike “Vapor Trail” directed by Mark Zibert both for … Continue reading “Jogger brings on Diana Cheng as Head of Production”
Hecho Studios launches under the leadership of Tom Dunlap and Gui Borchert. Hecho En 72 has expanded its North American operations to allow for continued growth in both Los Angeles and New York and will now be known as Hecho Studios under the MDC Partners network of companies. Hecho Studios is a next generation content … Continue reading “Hecho Studios expands North American operations”
(New York — 2 May 2018) FCB global CCO Susan Credle has been named chairwoman of the Board of Directors for The One Club for Creativity, as voted by club members and the current Board. The One Club, the foremost non-profit organization celebrating creative excellence in advertising and design, also announced 12 new appointees to … Continue reading “The One Club names FCB’s Susan Credle as chairwoman”
(Los Angeles — 24 April 2018) ThinkLA has announced the finalists for the 2018 IDEA Awards. For the eighth year, the association celebrates Southern California’s advertising, marketing, and media superstars and pay tribute to Los Angeles as a hotbed of creativity and brand building. Over the past few months, hundreds of submissions were received from … Continue reading “ThinkLA announces 2018 IDEA awards finalists”
Traveling Picture Show volunteers at food bank It’s a holiday tradition for Reel Chicago to cover the good things that Windy City ad agencies and production companies are doing for the community, like Scott Marvel’s annual Give a Shirt drive to help the homeless. But, what’s happening on the west coast? After contemplating all that … Continue reading “Traveling Picture Show, David&Goliath, Story, Cary Ruby”
LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade. He joins the agency … Continue reading “Parseghian and Ginos to charge Battery”
While most of the Emmy Awards broadcast audience will be on the edge of their seats watching House of Cards duke it out with The Handmaid’s Tale and Westworld, there will be another audience – advertisers and their agencies – who will be watching, with baited breath, to see who will win the Emmy for outstanding commercial.
Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.
The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.