The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly will discuss the always relevant topic of “The Importance of Diversity & Inclusion in the Detroit Market.”
As in Los Angeles, the night will also feature an intimate conversation led by AICP President and CEO, Matt Miller. He will be joined by Karen Cathel, SVP, Executive Creative Director, Doner, Sue Mersch, SVP, Group Creative Director, GTB and Ann Phipps, VP, Group Creative Director, MRM//McCann. Together, the group will look at a curated collection of winners from the awards.
Decidedly different than previous years, this new format actually gives the audience an in-depth and candid discussion about the winning work such as the influencer campaign by Samsung for the Galaxy X Fortnite.
The group also engaged in a lively conversation as to why the stunt in the award-winning “Whopper Detour,” from FCB New York, caught fire with audiences.
Finally, the foursome discussed the touching social campaign from liquor Pernod Ricord and its affects on humanity when they learn, from an algorithm, how much time they have left to spend with loved ones.
Reel 360 has no idea which work is on the table to discuss tomorrow, but we are sure it will be just as engaging.
“The new format for this year’s AICP Next Awards-Detroit will be more engaging and dynamic for the audience. We’ll watch some amazing commercial spots and enjoy short discussions about diversity and women’s empowerment, and lighter topics of celebrating life and making human connections,” AICP Next Awards-Detroit producer Nicole LaDouceur-Janowicz told Reel 360.
The reception will be held in The Streets of Old Detroit, on the lower level of Detroit Historical Museum. It’s set up as a cobblestone street with replicas of shops and businesses that were in Detroit from the 1840s, 1870s and 1900s time periods.
There will be a live, jazz quartet, hearty appetizers and foods, and an open bar.
Doors open at 5:30 PM. Purchase tickets here.