In a strategic move to bolster its creative force, 72andSunny has enlisted the talents of Juliana Cobb, former Executive Creative Director at Droga5, as the Executive Creative Director for its New York office. Cobb, known for her breakthrough work, including the acclaimed “We Got You, Baby” platform for Huggies, is set to assume her new … Continue reading “72andSunny brings Juliana Cobb in as ECD”
Wilson Sporting Goods Company was searching for a game changer and they believe they have found it in 72andSunny. In a strategic move to transcend its role as the world’s premier equipment supplier, has enlisted the creative prowess of the creative agency as its new AOR. This collaboration marks a pivotal step for Wilson as … Continue reading “Wilson Sporting passes the ball to 72andSunny”
Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”
72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker, Creative Director. “As we continue to build our team, we seek fearless leaders who embody creative excellence and empower those around them to reach for … Continue reading “72andSunny: Bolsters leadership team”
MDC Partners (NASDAQ: MDCA) agency 72andSunny has been awarded the Entertainment Grand Prix at this year’s prestigious Cannes Lions International Festival of Creativity. The Grand Prix – the highest award level an entrant can receive in a single category – recognizes 72andSunny’s extraordinary work with Match Group to launch its “Swipe Night” campaign, an original branded … Continue reading “Cannes Lions: 72andSunny and Tinder win Grand Prix”
The One Club for Creativity today announced new leadership to its National Board of Directors. Glenn Cole, Co-Founder and Creative Chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB Global CCO Susan Credle, whose term ends this month. Board member Pum Lefebure, Co-Founder and CCO of Design Army, moves up to the role of … Continue reading “72andSunny’s Cole elected Chair of One Club Board”
In order to ensure the agency’s creative vision manifests with excellence, 72andSunny has announced the launch of a new Creative Leadership Council. The council was formed by newly appointed chief creative officers, Carlo Cavallone and Matt Murphy. A deeper look at the council, we’ll see it also includes creative leaders across global offices: Rey Andrade, … Continue reading “72andSunny ushers in Creative Leadership Council”
72andSunny has announced the addition of group creative director, Sherina Florence, to its roster. Sherina joins the team after two years at Ogilvy, New York working as the brand lead of Instagram global and Unilever brands. During her time she also collaborated with the Roots to create new music and directed films for both Unilever … Continue reading “72andSunny Strengthens Creative with GCD Florence”
Adobe in partnership with creative agency 72andSunny Los Angeles, launched the first-ever Stock Film Festival, showcasing that, while production may have been put on hold during COVID-19, creativity was not. Adobe challenged 13 creators to unleash their creativity to produce short films in five production days, created entirely with stock assets (no cameras!). Powered by … Continue reading “72andsunny, Adobe launch Stock Film Festival”
This makes the Reel 360 team not only want a beer, but a working man’s beer. Pabst, baby. While our new realities are forcing us to find new ways of socializing and being creative, there does seem to be a creative renaissance happening. Individuals are finding the joy in creating, using it to fuel positive … Continue reading “72andSunny invites us to Grabst a Pabst”
Reduced ad spending by marketers as well as industry shutdowns during the coronavirus COVID-19 pandemic continue to negatively affect ad agencies and their staffs. This week, Crispin, Porter and Bogusky’s sister agency under the MDC Partners umbrella, 72andSunny reduced its staff by a little less than 10%. The award-winning agency went through a series of … Continue reading “72andSunny, Endeavor, McGarrah Jessee reduce staffs”
The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. This comes from AOR, 72andSunny LA. The 10 organizations receiving donations are: American … Continue reading “NFL, 72andSunny want you to stay home and stay strong”
Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that’s as sought after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors—Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB Chicago—join … Continue reading “Battery brings in creatives from 72andSunny, Sid Lee”
Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New … Continue reading “72andSunny drafts GCD Federizo for NFL account”
Good news for 72andSunny, Amsterdam as Audi will launch a new global brand campaign in 2020 focusing on the realignment of the Four Rings. The campaign will be based on Audi’s new brand strategy. One of the most important objectives is to redefine the Vorsprung durch Technik slogan and infusing it with new life. In the future, … Continue reading “Audi chooses 72andSunny Amsterdam for global”
Looks like the 72andSunny team hit a double this post Labor Day week. FitSense, which enables health & life insurers to personalize products and services by using app and device data, has appointed 72andSunny as its creative partner. And Hmlet, the co-living start-up, has also appointed the agency as its brand partner following a competitive … Continue reading “72andSunny partners with two new clients”
Coming off the launch of their anthem spot, which was Reel 360’s Reel Ad of the Week last week, 72andSunny, Los Angeles and the NFL are coming at us again like Akiem Hicks of the Chicago Bears. Thursday Night Football is back. Inspired by this year’s Thursday Night Football match-ups that are packed with historic … Continue reading “72andSunny gets us ready for Thursday Night Football”
Even if she is caught in the worst LA traffic this morning, Teri Miller will surely be smiling. According to a release from the agency, the former managing director of M/H VCCP has joined 72andSunny L.A as president. Beginning in June, Miller will work directly with the leadership team of executive creative director and partner … Continue reading “72andSunny LA names Teri Miller president”
We’ve all known for years that so many c-suite decisions and agreements happen on somewhere in between the first hole and the 19th hole on a golf course. Apparently, so does Adobe and AOR 72&Sunny. During the Golf Channel’s broadcast of AT&T Pebble Beach Pro-Am, Adobe will debut an experiential TV spot to promote its … Continue reading “72andSunny, Adobe wants you to PDF “Like a boss””
You’ve heard of the twelve days of Christmas and the eight nights of Hanukkah. Now San Jose, CA-based eBay wants to give holiday shoppers the “Eleven days of holiday deals.” Having ran from November 1 through November 11, Singles Day, the online shopping giant offered daily “First Minute” deals on the hottest gifts across tech, … Continue reading “72andSunny drops “It’s Happening” campaign for eBay”
