72andSunny ushers in Creative Leadership Council

1+ In order to ensure the agency’s creative vision manifests with excellence, 72andSunny has announced the launch of a new Creative Leadership Council. The council was formed by newly appointed chief creative officers, Carlo Cavallone and Matt Murphy. A deeper look at the council, we’ll see it also includes creative leaders across global offices: Rey … Continue reading “72andSunny ushers in Creative Leadership Council”

72andSunny Strengthens Creative with GCD Florence

1+ 72andSunny has announced the addition of group creative director, Sherina Florence, to its roster. Sherina joins the team after two years at Ogilvy, New York working as the brand lead of Instagram global and Unilever brands. During her time she also collaborated with the Roots to create new music and directed films for both … Continue reading “72andSunny Strengthens Creative with GCD Florence”

72andsunny, Adobe launch Stock Film Festival

1+ Adobe in partnership with creative agency 72andSunny Los Angeles, launched the first-ever Stock Film Festival, showcasing that, while production may have been put on hold during COVID-19, creativity was not. Adobe challenged 13 creators to unleash their creativity to produce short films in five production days, created entirely with stock assets (no cameras!). Powered … Continue reading “72andsunny, Adobe launch Stock Film Festival”

72andSunny invites us to Grabst a Pabst

1+ This makes the Reel 360 team not only want a beer, but a working man’s beer. Pabst, baby. While our new realities are forcing us to find new ways of socializing and being creative, there does seem to be a creative renaissance happening. Individuals are finding the joy in creating, using it to fuel … Continue reading “72andSunny invites us to Grabst a Pabst”

72andSunny, Endeavor, McGarrah Jessee reduce staffs

1+ Reduced ad spending by marketers as well as industry shutdowns during the coronavirus COVID-19 pandemic continue to negatively affect ad agencies and their staffs. This week, Crispin, Porter and Bogusky’s sister agency under the MDC Partners umbrella, 72andSunny reduced its staff by a little less than 10%. The award-winning agency went through a series … Continue reading “72andSunny, Endeavor, McGarrah Jessee reduce staffs”

NFL, 72andSunny want you to stay home and stay strong

2+ The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. This comes from AOR, 72andSunny LA. The 10 organizations receiving donations are: … Continue reading “NFL, 72andSunny want you to stay home and stay strong”

Battery brings in creatives from 72andSunny, Sid Lee

2+ Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that’s as sought after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors—Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB … Continue reading “Battery brings in creatives from 72andSunny, Sid Lee”

72andSunny drafts GCD Federizo for NFL account

1+ Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy … Continue reading “72andSunny drafts GCD Federizo for NFL account”

Audi chooses 72andSunny Amsterdam for global

2+ Good news for 72andSunny, Amsterdam as Audi will launch a new global brand campaign in 2020 focusing on the realignment of the Four Rings. The campaign will be based on Audi’s new brand strategy. One of the most important objectives is to redefine the Vorsprung durch Technik slogan and infusing it with new life. In the … Continue reading “Audi chooses 72andSunny Amsterdam for global”

72andSunny partners with two new clients

1+ Looks like the 72andSunny team hit a double this post Labor Day week. FitSense​, which enables health & life insurers to personalize products and services by using app and device data, has appointed 72andSunny as its creative partner. And Hmlet, the co-living start-up, has also appointed the agency as its brand partner following a … Continue reading “72andSunny partners with two new clients”

72andSunny gets us ready for Thursday Night Football

2+ Coming off the launch of their anthem spot, which was Reel 360’s Reel Ad of the Week last week, 72andSunny, Los Angeles and the NFL are coming at us again like Akiem Hicks of the Chicago Bears. Thursday Night Football is back. Inspired by this year’s Thursday Night Football match-ups that are packed with … Continue reading “72andSunny gets us ready for Thursday Night Football”

72andSunny LA names Teri Miller president

3+ Even if she is caught in the worst LA traffic this morning, Teri Miller will surely be smiling. According to a release from the agency, the former managing director of M/H VCCP has joined 72andSunny L.A as president. Beginning in June, Miller will work directly with the leadership team of executive creative director and … Continue reading “72andSunny LA names Teri Miller president”

72andSunny, Adobe wants you to PDF “Like a boss”

2+ We’ve all known for years that so many c-suite decisions and agreements happen on somewhere in between the first hole and the 19th hole on a golf course. Apparently, so does Adobe and AOR 72&Sunny. During the Golf Channel’s broadcast of AT&T Pebble Beach Pro-Am, Adobe will debut an experiential TV spot to promote … Continue reading “72andSunny, Adobe wants you to PDF “Like a boss””

72andSunny drops “It’s Happening” campaign for eBay

2+ You’ve heard of the twelve days of Christmas and the eight nights of Hanukkah. Now San Jose, CA-based eBay wants to give holiday shoppers the “Eleven days of holiday deals.” Having ran from November 1 through November 11, Singles Day, the online shopping giant offered daily “First Minute” deals on the hottest gifts across … Continue reading “72andSunny drops “It’s Happening” campaign for eBay”

72andSunny to send five young people to 3% Conference

2+ Here’s a sad fact about women in power when it comes advertising. Only 3% of women are creative directors. Even less are people of color. To bring more diversity to the agency culture, The 3% Movement was formed. The movement aims to create opportunity for people from diverse backgrounds to break glass ceilings and … Continue reading “72andSunny to send five young people to 3% Conference”

72andSunny and eBay get real with paid shopping memberships

3+ Monday, eBay unveiled its big summer discounts on thousands of new items – with no membership required. Consumers looking for great deals can shop the things they love at amazing prices on eBay.com/deals. The deals will be refreshed throughout the day, and include top brands like Apple, Samsung, adidas, Dyson, KitchenAid, and hundreds more … Continue reading “72andSunny and eBay get real with paid shopping memberships”

Micah Walker joins 72andSunny Sydney as ECD

2+ “I’m genuinely excited to join 72andSunny and help the rest of the team here…” – Micah Walker Great news for Australia. Micah Walker will return to Australia to join 72andSunny Sydney as Executive Creative Director. He will partner with the current leadership team consisting of Mollie Hill, Director of Strategy; Ngaio McCreadie, Director of … Continue reading “Micah Walker joins 72andSunny Sydney as ECD”

72andSunny and Shane Warne remind us to use eBay

1+ Everyone makes mistakes. God knows I do – especially when it comes to shopping. I, like so many others, automatically head to Amazon Prime to get our latest items, including groceries (man, I’m lazy). But before there was Amazon, there was eBay, which seems kind of forgotten these days. Hence, 72andSunny Sydney has teamed … Continue reading “72andSunny and Shane Warne remind us to use eBay”

Roan Bibby joins Panoptica as Executive Producer

1+ Panoptica has hired Roan Bibby as executive producer. Refined after years in production, Roan’s experience runs the gamut from commercials, branded content, feature films, and series.  Bibby will oversee production, develop Panoptica’s roster of directors, seek out new creative talent, quarterback sales, and cultivate client relationships, working closely with founder/director Hughes William Thompson.  Hailing … Continue reading “Roan Bibby joins Panoptica as Executive Producer”

Elephant appoints Paula Maki as VP, Creative

1+ Creative agency Elephant announced today the appointment of Paula Maki as Vice President, Creative. Reporting to ECD Chris May, Maki will be responsible for creative strategy, writing and campaign development for Elephant’s West Coast-based clients and new business prospects.  “We are overjoyed to have Paula join our team on the West Coast,” said May. … Continue reading “Elephant appoints Paula Maki as VP, Creative”