POV Archives

The real winner of Doritos’ Crash the Super Bowl? Doritos

By Colin Costello Jan 31, 2025

As my beloved Philadelphia Eagles and Kansas City Chiefs battle it out this coming Super Bowl Sunday, another familiar contender will make its return: Doritos. The snack giant ...

Sometimes what we see, is really what we see

By Colin Costello Jan 21, 2025

My dad, Frank, was a good and loving man. Yet, for much of my upbringing, he harbored deep-seated racist and anti-Semitic beliefs. This was perplexing, considering he was marri...

Can L.A.’s production community weather the latest storm?

By Colin Costello Jan 10, 2025

I like to wake up and start my day with black coffee. My brand - Counter Culture. It's pricey, but it's my one little treat in the morning. I grind the beans, savoring the soun...

Clicks to comebacks: Consumers call the shots

By Pardé Bridgett Dec 20, 2024

It's that ring-ding-a-ling season when cash registers are ringing, and online sales are cha-charging, and let's be real, some retail stores are still sleeping at the wheel when...

How Wicked caused my divorce

By Amy Pais-Richer Dec 13, 2024

My husband of 27 years, a successful businessman, whose career enabled him to cross paths with society’s elite; Oprah, Pope Francis, and Donald Trump to name a few, asked me ...

Omnicom-Interpublic merger: Boon or bane for advertising?

By Reel 360 Dec 9, 2024

The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. Th...

Exclusivity is a relic of advertising’s past

By Luke Lashley Dec 5, 2024

Wind the clock back to 2003--for those of you working in 2003. Imagine you are an ad creative chomping at the bit over an upcoming shoot two months away. But first things first...

Tyson vs Paul: And the winner is… Netflix

By Pardé Bridgett Nov 22, 2024

Last weekend, AT&T Stadium became the epicenter of a sports spectacular (Sorry, Cowboys fans, maybe next year). Friday night wrangled a jaw-dropping crowd of 72,300 for wha...

After Kamala Harris’ defeat should Dems sing a new tune?

By Pardé Bridgett Nov 11, 2024

After the Orange smoke clears, Vice-President Kamala Harris deserves her own love ballad—the kind where the singer spends all 4 minutes and some odd seconds apologizing. ...

The Taylor Swift Conspiracy Theory is ridiculous and baseless

By Reel 360 Feb 2, 2024

Show me you're insane and have too much time on your hands without saying you're insane and have too much time on your hands. In the chaotic landscape of contemporary politics,...

Hey Academy, it’s time to expand the Best Director Category

By Colin Costello Jan 24, 2024

Dear Academy President Janet Yang and members, it's time for you to understand that the year is 2024 and accordingly expand your Best Director Category. In recent years, the...

The Creative Union: Why Advertising Creatives should unionize

By Reel 360 Oct 2, 2023

Syracuse University Professor Robert Thompson famously asked his Television class, "Why was TV invented?" The class fumbled for artistic and ethereal answers ranging from, "Be...

If strike talks fall apart, legacy studios should leave AMPTP

By Colin Costello Sep 15, 2023

Last night, Reel 360 News reported that the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) were going to resume talks next week. ...

How September 11 transformed advertising

By Reel 360 Sep 11, 2023

On September 11, 2001, a series of terrorist attacks forever changed the course of history. Beyond the immediate and profound impact on the world, the events of that day also ...

The Top 10 Comic Book Dads: Superheroes in Fatherhood

By The Geek Jun 18, 2023

Comic books have given us a plethora of incredible superheroes, but they are not just crimefighters and protectors of the world. They also embody the role of dads, providing g...

Why AI is the most important issue in WGA Strike

By Cole Haddon May 15, 2023

“It was a reality check of, like, oh my God, this is fifty times worse than 2007,” Writers Guild of America West Board of Directors member Deric A. Hughes told me over th...

Advertising creatives should care about the WGA strike

By Hadji Williams May 2, 2023

Let me just begin by stating the obvious - advertising is an at-will industry. Agencies can hire you for any reason based on any random set of criteria; likewise, they can fire...

MarTech: An Advertising Horror Story

By John Immesoete Mar 3, 2023

We are all familiar in some form with Mary Shelley’s Frankenstein. In it, a mad scientist, Dr. Frankenstein, seeks to bring life to a reconstructed dead man. He succeeds, but...

Dilbert creator Scott Adams’ racist rant is nothing new

By Hadji Williams Mar 1, 2023

Artists are not always their art. Canceled cartoonist Scott Adams is yet another reminder of this. For many of us, Adams’ most famous art Dilbert was a ubiquitous part of '90...

The problem with advertising today? No lunch

By Colin Costello Feb 27, 2023

Millennials and Gen Z, gather 'round your blue lit glowing laptops as your Uncle Boomer tells you a tale of a bygone time. A treasured era when advertising creatives gathered t...