POV Archives

Bud Light can’t stay silent after Josh Hokit’s transphobic comment

By Colin Costello Jun 15, 2026

Bud Light knows what it feels like to be dragged into a culture war. Three years ago, the brand became a national flashpoint after partnering with transgender influencer Dylan ...

How fear is killing Late Night TV

By Amy Pais-Richer May 22, 2026

The cancellation of The Late Show with Stephen Colbert is being framed by many as a simple consequence of changing media habits. Americans no longer gather around network telev...

The same people mocking the Met Gala would have rejected Michelangelo

By Amy Pais-Richer May 5, 2026

Every year, the Met Gala produces the same reaction. The images circulate, the spectacle builds, and then the backlash arrives just as predictably. The language is strikingly c...

Is the CBS-CNN merger a threat for democracy?

By Reel 360 Feb 27, 2026

When a single ownership structure potentially comes to control CBS and CNN, the question isn’t just about streaming strategy or Hollywood scale. It’s about something deeper...

Netflix didn’t lose Warner Bros. It dodged it

By Colin Costello Feb 27, 2026

In a media landscape addicted to scale, Netflix just did something radical: it swerved. After months of maneuvering, Netflix declined to raise its offer for Warner Bros. Di...

Kathleen Kennedy’s Lucasfilm legacy, ranked and reconsidered

By The Geek Jan 16, 2026

For some corners of the galaxy, the news landed like a mic drop. For others, it felt closer to a state funeral. After nearly 14 years steering Lucasfilm, Kathleen Kennedy is st...

Rob Reiner was my North Star

By Kevin Miles Dec 22, 2025

Rob Reiner was murdered last week. I knew it was coming before the confirmation hit because the silence felt wrong. Hollywood doesn’t go quiet when a legend dies peaceful...

A requiem for advertising that has lost its soul

By Kevin Miles Dec 5, 2025

I've been letting the idea for this article marinate in my brain for a few months now, but I couldn't quite figure out where to begin. Then, on Monday, Real360.com reported tha...

Ellis Verdi on why the Ad Industry needs an ad campaign

By Ellis Verdi Nov 25, 2025

Editor's Note: The glamour of working in advertising is quickly fading. Young people are no longer attracted to the industry. We’re considered out of touch, our reputation is...

For indie agencies measurable results define winning work

By Gavin Lester Oct 28, 2025

There’s a perception in our industry that great creative and awards naturally go hand in hand. But awards alone don’t keep clients coming back. And for independent agencies...

Barrels, beats, and the dismantling of legacy

By Pardé Bridgett Sep 2, 2025

Spike Lee’s latest film and Uncle Nearest’s legal drama are cut from the same Kente cloth. This isn't just about two stories; it’s about how Black ownership, once it reac...

Sydney Sweeney isn’t the problem — Lazy stereotypes in ads are

By Colin Costello Jul 31, 2025

Let’s get this out of the way up top: Advertising shapes culture. It always has. That’s not up for debate. But not every campaign is a culture war, and not every attractive...

Brands must do more than a month-long marketing push for Pride

By Colin Costello May 30, 2025

Each June, a flood of rainbow logos and glittering campaigns hit our feeds as brands scramble to celebrate Pride Month. And while visibility is important, let’s be honest: fo...

POV: Turning immigration into a game show isn’t just tone-deaf — it’s dangerous

By Reel 360 May 16, 2025

Let’s be real: immigration is not a game. It’s a grueling, emotional, years-long journey filled with bureaucracy, uncertainty, and the kind of real-life stakes no reality s...

The real winner of Doritos’ Crash the Super Bowl? Doritos

By Colin Costello Jan 31, 2025

As my beloved Philadelphia Eagles and Kansas City Chiefs battle it out this coming Super Bowl Sunday, another familiar contender will make its return: Doritos. The snack giant ...

Sometimes what we see, is really what we see

By Colin Costello Jan 21, 2025

My dad, Frank, was a good and loving man. Yet, for much of my upbringing, he harbored deep-seated racist and anti-Semitic beliefs. This was perplexing, considering he was marri...

Can L.A.’s production community weather the latest storm?

By Colin Costello Jan 10, 2025

I like to wake up and start my day with black coffee. My brand - Counter Culture. It's pricey, but it's my one little treat in the morning. I grind the beans, savoring the soun...

Clicks to comebacks: Consumers call the shots

By Pardé Bridgett Dec 20, 2024

It's that ring-ding-a-ling season when cash registers are ringing, and online sales are cha-charging, and let's be real, some retail stores are still sleeping at the wheel when...

How Wicked caused my divorce

By Amy Pais-Richer Dec 13, 2024

My husband of 27 years, a successful businessman, whose career enabled him to cross paths with society’s elite; Oprah, Pope Francis, and Donald Trump to name a few, asked me ...

Omnicom-Interpublic merger: Boon or bane for advertising?

By Reel 360 Dec 9, 2024

The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. Th...