Atlanta-based Autotrader and AOR, 72andSunny New York, are bringing excitement and ease back into the car-buying experience with the launch of its new “Finally, It’s Easy” integrated national marketing campaign.
The LOL new effort is based on the concept that from sleds to horse-drawn carriages and now, with today’s modern vehicles, people from all eras have been faced with the challenge of finding the best deal for their mode of transportation.
To pull this off, 72 enlisted Emmy-nominated director, Derek Waters, known for his work on Comedy Central’s Drunk History.
The new :30-second spot harkens back to the Nordic Bronze Age when sled owners felt the same way many do today about overpaying for their ride. The hero unexpectedly appears and finds the right vehicle at the right price using Autotrader, driving away in the arctic elements in a solid off-road truck. Watch below:
“Car buying often can feel like a strenuous process, when really it should be an exciting experience,” said Greta Crowley, vice president of marketing, Autotrader. “Our new campaign brings the fun and personality back into car shopping. We want the journey of finding the right car for you to be just as enjoyable as your time in it.”
The campaign launched September 3, 2019, airing nationally across cable, network and streaming television platforms, and major programming including MLB Playoffs, NFL Monday Night Football and NBA season kickoff.
The work takes a digital-first approach through social media, paid search, custom sponsorships and content on Roku and Twitch, among other platforms.