As the world stays home to stop the spread of Coronavirus, there has been a temporary decrease in carbon emissions. It’s been said, air-wise we are living in the time of our grandparents. Meanwhile, government agencies seeking to quickly jumpstart the economy will work to further reduce regulations, clearing the way for polluters to destroy the delicate balance of the Earth.
Scientists have long voiced concerns that climate change does not just impact the environment, but also our health by increasing rates of infectious disease. Until the issues of climate change on a global scale are addressed, we’ll be facing new and more damaging pandemics for years to come.
As hurricane, flood and fire season approaches in the US, the cascading disasters will only get worse. All of these things are connected and it’s more vital now than ever to continue this fight. The public wants a radical response to climate change with the same urgency as we’re seeing for the Coronavirus.
According to the IPCC (Intergovernmental Panel on Climate Change), we are less than 12 years away from not being able to undo our mistakes. In that time, unprecedented changes in all aspects of society need to take place, including a reduction of CO2 emissions by at least 50%.
For Earth Day, Greta Thunberg’s climate organization ‘Fridays For Future’ launched “Our House is on Fire” by creative agency FF (Fred and Farid)
This new spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg.
During her speech at the 2019 World Economic Forum in Davos, she said, “I want you to act as if our house is on fire. Because it is.” At the same event the following year, Greta Thunberg repeated her plea: “Our house is still on fire and your inaction is fueling the flames by the hour.”
Joe Hobbs, organizer at Fridays For Future US, says: “We believe it’s time people realize that climate change isn’t going to happen, but that it’s already happening. You may have become accustomed to it, but it’s a serious problem we face on a daily basis. Unfortunately, we’ve moved past the time where it’s enough just to be worried. We need an immediate collective action. We hope that by watching this video people will realize they need to take action now, instead of putting it off until later.”
The ‘Our House Is On Fire’ spot will also open an important digital event for Fridays For Future today. The organization will launch an unprecedented 24-hour climate change live-stream, featuring countries from all around the world.
Fred and Farid – FF’s Founders, said, “We are proud to work with Fridays For Future again on this project. This young and highly inspiring organization founded by visionary activist Greta Thunberg is making a huge impact and our agency is honored to help in any way that we can.”
For the video, FF partnered with director Andrew Bruntel, Ways & Means for production, Exile for the edit, Method Studios for VFX and Company 3 for Color.
This video marks the second collaboration between FF and Fridays For Future. In 2019, they worked together to develop a local tourism campaign called ‘Local Warming’, revisiting vintage tourism posters from across the world, revealing what they would look like through the lens of today’s climate change reality.