Ogilvy bolsters creative team with key hires

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Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as global executive creative directors on Instagram, which named Ogilvy its lead agency partner in 2019, while Della Mathew has been promoted to executive creative director.

In their new roles WeiWei, Isaac, and Della will join Ogilvy New York’s newly formed creative leadership team that also includes Renata Florio, Jeff Curry, Bastien Baumann, and John Long. Additionally, Brian Riedlinger has joined the agency as its head of technology where he will work to further leverage technology to amplify the effectiveness of the agency’s creativity.

Lauren Crampsie, chief executive officer of Ogilvy New York, said: “Della, Isaac, and WeiWei each have a track record of creating engaging, culturally relevant work and we’re thrilled to have them working across some of our largest clients. They join a creative leadership team that is helping to define the agency model of the future. Creativity is at the heart of how Ogilvy makes brands matter, but now more than ever technology is the enabler that allows Ogilvy to realize creative ideas in the world. Brian’s global experience will be a great asset as we look for new ways to leverage technology to amplify our ideas, the effectiveness of our creativity, and our business solutions for clients.”

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WeiWei Dong is a creative leader and artist who has spent her career building global brands with teams from around the world. In 2005, she joined Wieden+Kennedy to help grow their new office in her hometown of Shanghai.

She spent six years at W+K bridging Eastern and Western culture through her work on accounts like Nike, Converse, Starbucks and Coke. Since moving to the USA in 2011 she has led creative teams at several agencies including 72andSunny where she launched work for brands like Samsung, Seventh Generation, adidas, Cheerios and Smirnoff.

She most recently served as executive creative director at Dentsu’s 360i overseeing accounts including Oreo, Champion, and Mini.

Isaac Silverglate is an award-winning copywriter who most recently served as group executive creative director at R/GA where he worked a range of accounts including Verizon and LEGO. In 2019, his work for ESPN won numerous Cannes Lions across a range of categories, including a Gold Lion for Use of Integrated Media.

He started his advertising career at TBWA CHIAT/DAY where he was a part of the team behind the award-winning Combos ‘Man Mom’ campaign. From there Isaac spent time at Droga5 in New York and Goodby, Silverstein & Partners in San Francisco where his work primarily included Cheetos and later the global Chevy account.

In 2011 he returned to New York to help grow The&Partnership from a 5 person agency to nearly 150 across North America with new business wins including The Wall Street Journal, DIAGEO’s Bulleit Bourbon, Hotel Indigo, Find My Past, and TELUS.

Della Mathew is an award-winning creative director at Ogilvy New York. In her expanded role as executive creative director, she will add creative oversight on several of the agency’s top accounts to her portfolio and will join Ogilvy’s Worldwide Creative Council. Della most recently served as group creative director overseeing all creative on IKEA USA, which she will continue to do in her expanded role.

Under her direction, Ogilvy has helped position IKEA in the U.S. as a partner in helping everyone live their version of the American Dream at home. From hard-working retail to big brand moments, activations and experiences, Della has led a multi-disciplinary team of skilled specialists across design, production, social, digital, printed media and video content. Since joining Ogilvy in 2008 Della has worked with a range of clients including Kodak, Fanta, Post, Unilever, Coca-Cola, and Philips.

Brian Riedlinger brings over 20 years of information technology and digital experience. In his new role, Brian will work with the agency’s technical, production, consulting, and creative teams to implement new ways of working that embed technology more deeply into the creative ecosystem.

Throughout his career Brian has led production teams, providing strategic and tactical advice regarding business development, technical design, quality frameworks, and principles that positively impact client satisfaction and brand reputation. His projects and management experience cover a wide variety of industries, from manufacturing, distribution, and managing big data; to managing builds in web, e-commerce, wearables, 3-D animation technology, AR, VR, and AI.

Brian returns stateside after serving in a variety of roles for Ogilvy in Asia including director of operations for digital transformation in the agency’s Singapore office as well as chief delivery officer in Hong Kong and chief technology officer in Vietnam.

SOURCE: Ogilvy, North America

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