Kia releases Super Bowl teaser for 2021 Seltos SUV

Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no more than 10 years old.

Titled, “I Run For,” we open as our young hero enters a room teeming with journalists, flooded in a sea of flash bulbs and shutters. After making his way to the podium, he looks out across the assembled crowd and says, “First question.” A reporter quickly replies, “What keeps you going out there?”

Seems innocuous enough. But for the boy, the question clearly has hidden meaning. After a moment of reflection, he responds. With a clarity of purpose few 10-year-olds have. Watch the teaser directed by Serial Pictures John Hillcoat below:

ALSO READ: Michael Bay helms Hard Rock’s first Super Bowl spot

“At the heart of our “Give It Everything” philosophy is a spirit that doesn’t know quit,” said David Angelo, founder and creative chairman of David&Goliath. “This teaser illustrates that spirit and how a little hope and resilience can help you achieve anything. It sets the tone for not just a Super Bowl spot but a Super Bowl conversation.”

Scheduled to air in the third quarter, Kia’s 60-second spot focuses on overcoming adversity to achieve the impossible dream. And the hardscrabble journey at the center of the story inspired Kia to establish the “Yards Against Homelessness” charitable initiative as a continuation of its “Give It Everything” brand personality.


AGENCY: David&Goliath

  • David Angelo: Founder & Chairman  
  • Yumi Prentice: President 
  • Mark Koelfgen: Executive Creative Director/Copywriter  
  • Frauke Tiemann: Group Creative Director/Art Director  
  • Ben Purcell: Executive Creative Director/Copywriter  
  • Peter Watson: Art Director 
  • Caleb Nyberg: Copywriter 
  • Paul Albanese: Managing Director, Broadcast Production  
  • Curt O’Brien: Executive Producer  
  • Justine Kleeman: Executive Digital Producer 
  • Genevieve Shah: Digital Producer 
  • Natasha Royzina: Director, Business Affairs  
  • Marlon Pineda: Business Affairs Manager 
  • Amy Santana: Associate Business Affairs Manager 
  • Donesh Olyaie: Group Planning Director 
  • Jasmine Spraglin: Senior Strategist 
  • Jeff Cannata: Communications Planning Director 
  • Natalie Gomez: Senior Communications Planner  
  • Hailey Kim Jr.: Communications Planners 
  • Genie Lara: Associate Director of Project Management 
  • Anna Carnochan: Junior Project Manager 
  • Jeff Moohr: Managing Director  
  • Sarah Masket: Management Supervisor, Digital  
  • Gabriella Mourad: Account Executive, Digital 
  • Britney Bencomo: Assistant Account Executive, Digital 
  • Russ Wortman: Automotive Specialist/Kia Product Information Manager  
  • Peter Bassett: Managing Director, Integrated Production & Technology Services 
  • Meagan Steinkamp: Digital Designer 
  • Kurtis Mirick: Digital Designer 


  • John Hillcoat: Director  
  • Phillippe Le Sourd: DP 
  • Violaine Etienne: Founding Partner/Executive Producer  
  • Jennifer Gee: Head of Production  
  • Tracy Broaddus: Producer  


  • Adam Bright: Editor 
  • Marshall Thompson: Assistant Editor 
  • Cristy Torres: Post Producer 
  • Jonathan Carpio: Executive Producer 


  • Andy McKenna: Supervisor
  • Adam Flynn, Kevin Stokes: 2D VFX Artists
  • Jillian Lynes: Producer
  • Patrick Nugent & Kim Christensen: Executive Producer
  • Jennifer Sofio Hall: Managing Director
  • Daniel de Vue: Colorist
  • Corey Martinez, Dylan Bursick, Aaron Flickinger: Color Assistants
  • Jenny Bright: Producer
  • Thatcher Peterson: Executive Producer


  • Guin Frehling: Executive Producer 
  • Rory Doggett: Creative Director
  • Gus Koven: Sound Design
  • Nick Tuttle: Assistant Sound Designer
  • Rory Doggett: Music

Teaser Audio Post Studio: Eleven  

  • Jeff Payne: Mix
  • Andrew Smith: Assistant Mix
  • Melissa Elston: Executive Producer 
  • Imani Franklin: Producer

SOURCE: David&Goliath