Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them.
The agency will partner with Groupon to develop a new global brand position and campaign that supports its vision of becoming the daily habit in local. TBWA works with some of the world’s top brands, including Adidas, Apple, Hilton and Nissan—building world-class teams around the power of Disruption and the undeniable effect of breakthrough creative.
“As we’re evolving our product and business, we’re excited to partner with TBWA to bring our value proposition to life in a way that creates a deeper connection with our customers and merchants,” said Groupon’s Chief Marketing Officer Craig Rowley. “TBWA’s proven track record of executing alongside some of the world’s largest brands—plus the number of exciting ideas they brought to the table—made them the right choice to help us create a narrative that drives more people to Groupon.”
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In 2018, Adweek named TBWA its “Global Agency of the Year,” and in 2019 the agency was named to the AdAge A-List, recognized as one of Fast Company’s World’s Most Innovative Companies, and New York was the 5th most awarded agency at the Cannes Lions International Festival of Creativity, due to its creative renaissance and strong client relationships.
“We are thrilled to be working with Groupon,” said Nancy Reyes, president, TBWA\Chiat\Day New York. “We love their business and the team, and we are incredibly excited to bring the creative ideas to life and to help more people discover how Groupon can enhance their lives.”
TBWA’s first work for Groupon will launch in the first half of the year. The agency had previously been with Chicago’s OKRP, who most recently created a holiday campaign with Tiffany Hadish.